Available to hire
Hi, I’m Ahsan Hafeez, a Digital Marketing Specialist with extensive experience in Facebook and Instagram Ads, lead generation, and driving high-converting sales campaigns. I have a passion for helping businesses scale through data-driven, conversion-focused strategies. I am skilled in designing Shopify stores using custom coding and optimizing web performance to enhance customer experiences.
I have worked remotely with international clients, managing CRM systems like GoHighLevel to automate workflows and nurture leads efficiently. I enjoy crafting targeted ad campaigns and compelling creatives that boost engagement and reduce costs, always committed to delivering measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Digital Marketing & CRM Specialist at Eagle Nation Insurance
October 1, 2024 - PresentSpearheaded targeted lead generation campaigns using Facebook and Instagram Ads, resulting in a steady flow of high-intent insurance leads. Utilized GoHighLevel CRM to build and manage automated workflows, pipelines, and lead tracking systems, improving follow-up efficiency and conversion rates. Designed and implemented high-converting landing pages, messaging templates, and lead forms tailored to niche insurance audiences. Improved cost-per-lead by 35% through refined audience targeting, A/B testing, and creative optimization. Delivered comprehensive performance reports using GoHighLevel’s analytics to guide strategic decisions.
Digital Marketing/Lead Generation Specialist at Crown Auto Repair Services
October 1, 2024 - PresentStrategically managed lead campaigns, form & messaging campaigns generating high-quality leads for an international client. Optimized targeting, ad creatives, and bidding strategies to enhance lead quality while reducing costs. Leveraged GoHighLevel CRM to automate lead nurturing, set up workflows, and improve conversion rates through structured follow-ups. Conducted A/B testing to refine audience segmentation, messaging, and campaign performance for maximum ROI. Analyzed campaign data and funnel performance to boost customer acquisition and retention.
Digital Marketing & Social Media Manager at Upscale Creatives
June 30, 2025 - July 17, 2025Managed digital marketing campaigns for international and local clients across various industries over 5 years. Specialized in Meta Ads and e-commerce growth through paid advertising and organic content. Planned, launched, and optimized Facebook and Instagram ad campaigns to reduce cost per lead and boost conversions. Developed client-specific marketing strategies, managed social media including content planning, posting, and audience engagement. Designed creatives and wrote compelling ad copy aligned with brand tone. Built a strong data-driven marketing foundation achieving client KPIs and scaling digital presence.
Shopify Developer & Digital Marketing Specialist at Upscale Creatives
June 30, 2025 - July 17, 2025Designed and developed a custom Shopify store for a jewelry e-commerce brand using Liquid, CSS, and Shopify's theme customization. Managed everything from store setup to branding, product optimization, and conversion-focused design. Handled the store’s Facebook and Instagram Ads, created targeted campaigns, set up Meta Pages and courier accounts to boost sales, engagement, and lead generation.
Facebook Ads & Lead Generation Expert at Radiant Medical (PVT) LTD
June 30, 2024 - July 17, 2025Planned, created, and managed Facebook advertising campaigns targeting potential clients for medical equipment and services. Developed high-converting ad creatives and copy, increasing qualified leads by 35% in the first quarter. Used Meta Ads Manager to monitor performance, optimize ad sets, and reduce CPL by 40%. Implemented A/B testing for creatives, placements, and targeting. Collaborated with the sales team to align leads with follow-up workflows, improving conversion rates and closing more deals. Maintained a steady lead pipeline through funnel creation, retargeting strategies, and custom audience segmentation.
Customer Support Team Lead at Mind-Bridge (PVT) LTD
October 31, 2023 - July 17, 2025Led a customer support team for UK-based restaurants, managing inquiries and issue resolution across phone, email, and live chat using Salesforce. Handled complex complaints ensuring swift resolution and high satisfaction. Trained and mentored new team members to improve service quality and efficiency. Streamlined support operations enhancing response times and team performance.
Digital Marketing & CRM Specialist at Eagle Nation Insurance
October 1, 2024 - PresentSpearheaded targeted lead generation campaigns using Facebook and Instagram Ads, resulting in a steady flow of high-intent insurance leads. Utilized GoHighLevel CRM to build and manage automated workflows, pipelines, and lead tracking systems, significantly improving follow-up efficiency and conversion rates. Designed and implemented high-converting landing pages, messaging templates, and lead forms tailored to niche insurance audiences. Improved cost-per-lead by 35% through refined audience targeting, A/B testing, and creative optimization. Delivered comprehensive performance reports using GoHighLevel’s analytics, providing real-time insights that guided strategic decisions.
Digital Marketing/Lead Generation Specialist at Crown Auto Repair Services
October 1, 2024 - PresentStrategically managed lead, form & messaging campaigns, generating high-quality leads for an international client. Optimized targeting, ad creatives, and bidding strategies to enhance lead quality while reducing cost per lead. Leveraged GoHighLevel CRM to automate lead nurturing, set up workflows, and improve conversion rates through structured follow-ups. Conducted A/B testing to refine audience segmentation, messaging, and campaign performance for maximum ROI. Analyzed campaign data and funnel performance, providing data-driven insights to boost customer acquisition and retention.
Digital Marketing & Social Media Manager at Upscale Creatives
June 30, 2025 - July 17, 2025Managed digital marketing campaigns for over 5 years for both international and local clients across various industries. Specialized in Meta Ads (Facebook & Instagram) and lead generation as well as e-commerce growth using paid advertising and organic content. Planned, launched, and optimized high-performing Facebook and Instagram ad campaigns, significantly reducing cost per lead and boosting conversions. Developed marketing strategies independently tailored to each client’s goals and target audience. Handled complete social media management including content planning, posting, audience engagement, and page growth. Designed eye-catching post creatives and wrote compelling ad copy aligned with brand tone and objectives. Built a strong foundation in data-driven marketing to consistently achieve client KPIs and scale digital presence effectively.
Shopify Developer & Digital Marketing Specialist at Upscale Creatives
June 30, 2025 - July 17, 2025Designed and developed a client's custom Shopify store for a jewelry E-Commerce brand using Liquid, CSS, and Shopify's theme customization for a unique and optimized user experience. Managed the entire store setup including branding, product optimization, and conversion-focused design. Managed Facebook and Instagram Ads for the store, creating targeted ad campaigns and setting up Meta Pages and courier accounts to boost sales, engagement, and lead generation.
Facebook Ads & Lead Generation Expert at Radiant Medical (PVT) LTD
June 30, 2024 - July 17, 2025Planned, created, and managed Facebook advertising campaigns targeting potential clients for medical equipment and services. Developed high-converting ad creatives and copy, resulting in a 35% increase in qualified leads within the first quarter. Used Meta Ads Manager to monitor campaign performance, optimize ad sets, and reduce cost per lead by 40%. Implemented A/B testing strategies for creatives, placements, and targeting to maximize ROI and engagement. Collaborated with the sales team to align leads with follow-up workflows, improving conversion rates and closing more deals. Generated a steady pipeline of leads through effective funnel creation, retargeting strategies, and custom audience segmentation.
Customer Support Team Lead at Mind-Bridge (PVT) LTD
October 31, 2023 - July 17, 2025Led a customer support team for UK-based restaurants managing inquiries and issue resolution across phone, email, and live chat using Salesforce. Handled complex customer complaints ensuring swift resolutions, high satisfaction, and strong client relationships. Trained and mentored new team members improving service quality, efficiency, and customer experience. Streamlined support operations enhancing response times and overall team performance.
Digital Marketing & CRM Specialist at Eagle Nation Insurance
October 1, 2024 - PresentSpearheaded targeted lead generation campaigns using Facebook and Instagram Ads to generate high-intent insurance leads. Utilized GoHighLevel CRM to create and manage automated workflows and lead tracking which improved follow-up efficiency and conversion rates. Designed optimized landing pages and messaging templates tailored to insurance audiences. Improved cost-per-lead by 35% through audience targeting, A/B testing, and creative optimization. Delivered real-time performance reports to guide strategy.
Digital Marketing/Lead Generation Specialist at Crown Auto Repair Services
October 1, 2024 - PresentManaged lead generation, form, and messaging campaigns delivering high-quality leads for an international client. Optimized targeting, creatives, and bidding strategies to reduce cost per lead while enhancing quality. Used GoHighLevel CRM to automate lead nurturing workflows, improving conversion rates. Conducted A/B testing to refine segmentation and campaign effectiveness. Analyzed campaign data to drive customer acquisition and retention.
Digital Marketing & Social Media Manager at Upscale Creatives
June 30, 2025 - July 17, 2025Managed digital marketing campaigns for international and local clients across industries. Specialized in Meta Ads (Facebook & Instagram) and e-commerce growth through paid advertising and organic content. Planned and optimized campaigns to reduce cost per lead and boost conversions. Developed tailored marketing strategies and handled social media management including content planning, posting, and audience engagement. Designed creatives and copy aligned with brand goals.
Shopify Developer & Digital Marketing Specialist at Upscale Creatives
June 30, 2025 - July 17, 2025Designed and developed a custom Shopify store for a jewelry e-commerce brand using Liquid, CSS, and theme customization for optimized user experience. Handled store setup, branding, product optimization, and conversion-focused design. Managed Facebook and Instagram ads, created targeted campaigns, established Meta pages and courier accounts to boost sales, engagement, and lead generation.
Facebook Ads & Lead Generation Expert at Radiant Medical (PVT) LTD
June 30, 2024 - July 17, 2025Planned and managed Facebook ad campaigns targeting medical equipment clients. Developed high-converting ad creatives and copy, increasing qualified leads by 35% within the first quarter. Optimized campaigns using Meta Ads Manager, reducing CPL by 40%. Implemented A/B testing for creatives and targeting to maximize ROI. Collaborated with sales team to streamline lead follow-ups and improve conversions. Created steady lead pipelines using funnels, retargeting, and segmentation.
Customer Support Team Lead at Mind-Bridge (PVT) LTD
October 31, 2023 - July 17, 2025Led UK-based restaurant customer support team managing inquiries via phone, email, and live chat using Salesforce. Resolved complex complaints to ensure high satisfaction and maintained client relationships. Trained and mentored team members to improve service quality and efficiency. Streamlined support operations to enhance response times and overall team performance.
Digital Marketing & CRM Specialist at Eagle Nation Insurance
October 1, 2024 - PresentSpearheaded targeted lead generation campaigns using Facebook and Instagram Ads, resulting in a steady flow of high-intent insurance leads. Utilized GoHighLevel CRM to build and manage automated workflows, pipelines, and lead tracking systems, significantly improving follow-up efficiency and conversion rates. Designed and implemented high-converting landing pages, messaging templates, and lead forms tailored to niche insurance audiences. Improved cost-per-lead by 35% through refined audience targeting, A/B testing, and creative optimization. Delivered comprehensive performance reports using GoHighLevel’s analytics, offering real-time insights that guided strategic decisions.
Digital Marketing/Lead Generation Specialist at Crown Auto Repair Services
October 1, 2024 - PresentStrategically managed lead campaigns, form and messaging campaigns, generating high-quality leads for an international client. Optimized targeting, ad creatives, and bidding strategies to enhance lead quality while reducing cost per lead. Leveraged GoHighLevel CRM to automate lead nurturing, set up workflows, and improve conversion rates through structured follow-ups. Conducted A/B testing to refine audience segmentation, messaging, and campaign performance for maximum ROI. Analyzed campaign data and funnel performance, providing data-driven insights to boost customer acquisition and retention.
Digital Marketing & Social Media Manager at Upscale Creatives
June 30, 2025 - July 18, 2025Managed digital marketing campaigns for both international and local clients across various industries, specializing in Meta Ads (Facebook & Instagram) and E-commerce growth through paid advertising and organic content. Planned, launched, and optimized high-performing Facebook and Instagram ad campaigns, significantly reducing cost per lead and boosting conversions. Independently developed tailored marketing strategies, handled full social media management, including content planning, posting, audience engagement, and page growth. Designed eye-catching creatives and wrote compelling ad copy aligned with brand tone and objectives. Built a strong foundation in data-driven marketing, consistently achieving client KPIs and scaling digital presence.
Shopify Developer & Digital Marketing Specialist at Upscale Creatives
June 30, 2025 - July 18, 2025Designed and developed a custom Shopify store for a jewelry e-commerce brand using Liquid, CSS, and Shopify's theme customization, creating a unique and optimized user experience. Managed store setup, branding, product optimization, and conversion-focused design. Handled Facebook and Instagram Ads, created targeted campaigns, developed Meta Pages, and setup courier accounts to boost sales, engagement, and lead generation.
Facebook Ads & Lead Generation Expert at Radiant Medical (PVT) LTD
June 30, 2024 - July 18, 2025Planned, created, and managed Facebook advertising campaigns targeting potential clients for medical equipment and services. Developed high-converting ad creatives and copy, resulting in a 35% increase in qualified leads within the first quarter. Used Meta Ads Manager to monitor campaign performance, optimize ad sets, and reduce cost per lead by 40%. Implemented A/B testing strategies for creatives, placements, and targeting to maximize ROI and engagement. Collaborated with sales to align leads with follow-up workflows, improving conversion rates and closing more deals. Generated a steady pipeline of leads through effective funnel creation, retargeting, and custom audience segmentation.
Customer Support Team Lead at Mind-Bridge (PVT) LTD
October 31, 2023 - July 18, 2025Led a customer support team for UK-based restaurants, managing inquiries and issue resolution across phone, email, and live chat using Salesforce. Handled complex customer complaints ensuring swift resolutions, high satisfaction, and strong client relationships. Trained and mentored new team members improving service quality, efficiency, and customer experience. Streamlined support operations enhancing response times and overall team performance.
Education
Bachelor's in Business Administration (Marketing) at National University of Modern Languages
January 1, 2019 - December 31, 2023Intermediate in Computer Science at Civil Lines College Islamia, Lahore
January 1, 2016 - December 31, 2018Matriculation in Computer Science at Saint Paul's Cambridge High School, Lahore
January 1, 2016 - December 31, 2016Bachelor's in Business Administration (Marketing) at National University of Modern Languages
January 1, 2019 - December 31, 2023Intermediate in Computer Science at Civil Lines College Islamia, Lahore
January 1, 2016 - December 31, 2018Matriculation in Computer Science at Saint Paul's Cambridge High School, Lahore
January 1, 2016 - December 31, 2016Bachelor's in Business Administration (Marketing) at National University of Modern Languages
January 1, 2019 - December 31, 2023Intermediate in Computer Science at Civil Lines College Islamia, Lahore
January 1, 2016 - December 31, 2018Matriculation in Computer Science at Saint Paul's Cambridge High School, Lahore
January 1, 2016 - December 31, 2016Bachelor's at National University of Modern Languages
January 1, 2019 - December 31, 2023Intermediate at Civil Lines College Islamia, Lahore
January 1, 2016 - December 31, 2018Matriculation at Saint Paul's Cambridge High School, Lahore
January 1, 2016 - December 31, 2016Qualifications
Industry Experience
Professional Services, Financial Services, Healthcare, Retail, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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