I am an innovative Marketing and Social Media Manager with several years of experience developing and executing successful social media strategies across diverse industries. I have a proven track record of driving brand awareness, engaging audiences, and increasing follower bases by over 50%. Skilled in content creation, data analysis, and campaign optimization, I adapt creatively to emerging social media trends and platforms. Throughout my career, I have demonstrated strong project management skills and a customer service-oriented approach that helps build meaningful community engagement. I thrive in dynamic environments where I can provide strategic social media leadership while delivering measurable results for brands and organizations.

Alessandra Bifulco

I am an innovative Marketing and Social Media Manager with several years of experience developing and executing successful social media strategies across diverse industries. I have a proven track record of driving brand awareness, engaging audiences, and increasing follower bases by over 50%. Skilled in content creation, data analysis, and campaign optimization, I adapt creatively to emerging social media trends and platforms. Throughout my career, I have demonstrated strong project management skills and a customer service-oriented approach that helps build meaningful community engagement. I thrive in dynamic environments where I can provide strategic social media leadership while delivering measurable results for brands and organizations.

Available to hire

I am an innovative Marketing and Social Media Manager with several years of experience developing and executing successful social media strategies across diverse industries. I have a proven track record of driving brand awareness, engaging audiences, and increasing follower bases by over 50%. Skilled in content creation, data analysis, and campaign optimization, I adapt creatively to emerging social media trends and platforms.

Throughout my career, I have demonstrated strong project management skills and a customer service-oriented approach that helps build meaningful community engagement. I thrive in dynamic environments where I can provide strategic social media leadership while delivering measurable results for brands and organizations.

See more

Work Experience

Marketing Community Manager at New Harbinger Publications
June 30, 2025 - July 17, 2025
Managed all content and caption creation across social media platforms including TikTok, grew social media by 51% with notable growth on Instagram and LinkedIn, utilized Canva for graphic creation, handled scheduling with SproutSocial, set up social accounts on emerging platforms, provided social media advice to authors, promoted company podcast which amassed over 14K subscribers and 300K listens, outreached influencers, and began affiliate program setup.
Social Media Manager at Larada Sciences dba Lice Clinics of America
March 1, 2022 - July 17, 2025
Created daily content for corporate and clinics’ social media, crafted messaging for ~40 clinics monthly, managed community interactions, onboarded new clinics to social media tools, facilitated press release editing and distribution, conducted media outreach and pitching, edited blogs, and managed digital Facebook ad reporting and monitoring.
Social Media Specialist at Diamond Resorts
May 31, 2018 - July 17, 2025
Created and managed social media content calendars for over 70 pages, curated user-generated content, ran company-wide campaigns, began writing social media standard operating procedures, and coordinated participant announcements for events.
Director of Chapter Development at HonorSociety.org
May 31, 2017 - July 17, 2025
Established onboarding process for chapters and presidents, facilitated application reviews for over 1,500 applicants, communicated regularly with chapter founders, created custom content and newsletters, and managed weekly social media posts about chapter activity.
Digital Media Associate/Project Manager at Universum Global
March 31, 2016 - July 17, 2025
Crafted social media activation programs for various sectors, managed client social media outreach and content, directed graphic designers and translators for multimedia and foreign language content.
Owner / Social Media Consultant at Alessandra Bifulco Consulting, LLC
June 1, 2025 - Present
Provided social media content services including logo creation, website refresh, social media graphic and copy creation for clients.
Marketing Community Manager at New Harbinger Publications
June 1, 2025 - August 20, 2025
Managed all social media content and caption creation across platforms including TikTok. Created organic social media graphics using Canva and copy for Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok. Collaborated on paid social media ads and managed all scheduling in Sprout Social. Set up social accounts on TikTok, BlueSky, and Threads. Achieved 51% social media growth, increasing followers to over 30K. Provided social media consultation to authors and promoted the company’s podcast which amassed over 14K subscribers and 300K listens in eight seasons. Managed influencer outreach and began affiliate program management using PostAffiliate Pro.
Social Media Manager at Larada Sciences dba Life Clinics of America
March 1, 2022 - August 20, 2025
Wrote daily social media content for corporate pages and multiple clinics. Crafted social media messaging for monthly marketing toolkits. Managed and monitored Facebook comments and inquiries. Onboarded and educated clinics on SOCi social media platform. Edited and facilitated press releases and blog publications. Reported digital Facebook ad performance. Conducted media pitching and maintained concentrated media lists.
Social Media Specialist at Diamond Resorts
May 1, 2018 - August 20, 2025
Created and managed content calendar with daily postings across 70+ social media pages. Curated user-generated content including requesting permissions. Ran company-wide social media campaigns. Wrote bios, coordinated announcements and website updates for the 2018 Diamond Resorts Invitational event.
Director of Chapter Development at HonorSociety.org
May 1, 2017 - August 20, 2025
Established and refined onboarding process for chapters and chapter presidents. Facilitated application review for over 1,500 applicants. Maintained communication with approved chapter founders. Created custom content for chapter communications and newsletters. Managed weekly social media posts on Instagram, Twitter, and Facebook.
Digital Media Associate / Project Manager at Universum Global
March 1, 2016 - August 20, 2025
Crafted social media activation programs for financial, engineering, and manufacturing clients. Facilitated clients’ daily social media outreach and content writing. Directed graphic designers and translators for multimedia social media content.

Education

BS Public Relations at San Jose State University, San Jose, California
January 1, 2007 - December 31, 2010
BS Public Relations at San Jose State University
January 11, 2030 - December 1, 2010

Qualifications

Canva for Work – Canva Design School
July 1, 2025 - July 31, 2025
Inbound Marketing – HubSpot Academy
July 1, 2025 - July 31, 2025
HIPAA & General Security – Insperity
October 1, 2024 - October 31, 2024
Google Ads for Beginners 2024 – Udemy
August 1, 2024 - August 31, 2024
Marketing with Canva – Canva Design School
October 1, 2023 - October 31, 2023
Hootsuite Platform Certification – Hootsuite
July 1, 2017 - July 31, 2017
Canva for Work – Canva Design School
July 1, 2025 - August 20, 2025
Inbound Marketing – HubSpot Academy
July 1, 2025 - August 20, 2025
HIPAA & General Security – Insperity
October 1, 2024 - August 20, 2025
Google Ads for Beginners 2024 – Udemy
August 1, 2024 - August 20, 2025
Marketing with Canva – Canva Design School
October 1, 2023 - August 20, 2025
Hootsuite Platform Certification – Hootsuite
July 1, 2017 - August 20, 2025

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Education, Travel & Hospitality