Alessandra Bifulco
I am an innovative Marketing and Social Media Manager with several years of experience developing and executing successful social media strategies across diverse industries.
About
I am an innovative Marketing and Social Media Manager with several years of experience developing and executing successful social media strategies across diverse industries. I have a proven track record of driving brand awareness, engaging audiences, and increasing follower bases by over 50%. Skilled in content creation, data analysis, and campaign optimization, I adapt creatively to emerging social media trends and platforms.
Throughout my career, I have demonstrated strong project management skills and a customer service-oriented approach that helps build meaningful community engagement. I thrive in dynamic environments where I can provide strategic social media leadership while delivering measurable results for brands and organizations.
- 10 years' experience
- Joined July 2025
Industry experience
- Media & Entertainment
- Professional Services
- Healthcare
- Education
- Travel & Hospitality
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Work experience· 11 roles
Managed all content and caption creation across social media platforms including TikTok, grew social media by 51% with notable growth on Instagram and LinkedIn, utilized Canva for graphic creation, handled scheduling with SproutSocial, set up social accounts on emerging platforms, provided social media advice to authors, promoted company podcast which amassed over 14K subscribers and 300K listens, outreached influencers, and began affiliate program setup.
Managed all social media content and caption creation across platforms including TikTok. Created organic social media graphics using Canva and copy for Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok. Collaborated on paid social media ads and managed all scheduling in Sprout Social. Set up social accounts on TikTok, BlueSky, and Threads. Achieved 51% social media growth, increasing followers to over 30K. Provided social media consultation to authors and promoted the company’s podcast which amassed over 14K subscribers and 300K listens in eight seasons. Managed influencer outreach and began affiliate program management using PostAffiliate Pro.
Provided social media content services including logo creation, website refresh, social media graphic and copy creation for clients.
Education
Certifications and awards· 12
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