I am Sofía Vaca Fernández, a dynamic and detail-oriented Creative Producer with over ten years of experience in creative direction, content production, and brand development. I’m fluent in Spanish and English, and I bring a strong background in advertising and fashion, enriched by international experience and a bilingual mindset. I excel at storytelling, image curation, budget optimization, and client relations, delivering impactful visual communication across platforms. I’m known for bringing clarity, focus, and a solution-oriented mindset to high-pressure environments. I lead cross-functional teams (up to 20) with a collaborative approach, delivering efficient and creatively outstanding results for renowned brands like Coca-Cola, Samsung, and HP, from moodboards to wardrobe and on-set styling.

Sofía Vaca Fernández

I am Sofía Vaca Fernández, a dynamic and detail-oriented Creative Producer with over ten years of experience in creative direction, content production, and brand development. I’m fluent in Spanish and English, and I bring a strong background in advertising and fashion, enriched by international experience and a bilingual mindset. I excel at storytelling, image curation, budget optimization, and client relations, delivering impactful visual communication across platforms. I’m known for bringing clarity, focus, and a solution-oriented mindset to high-pressure environments. I lead cross-functional teams (up to 20) with a collaborative approach, delivering efficient and creatively outstanding results for renowned brands like Coca-Cola, Samsung, and HP, from moodboards to wardrobe and on-set styling.

Available to hire

I am Sofía Vaca Fernández, a dynamic and detail-oriented Creative Producer with over ten years of experience in creative direction, content production, and brand development. I’m fluent in Spanish and English, and I bring a strong background in advertising and fashion, enriched by international experience and a bilingual mindset.

I excel at storytelling, image curation, budget optimization, and client relations, delivering impactful visual communication across platforms. I’m known for bringing clarity, focus, and a solution-oriented mindset to high-pressure environments. I lead cross-functional teams (up to 20) with a collaborative approach, delivering efficient and creatively outstanding results for renowned brands like Coca-Cola, Samsung, and HP, from moodboards to wardrobe and on-set styling.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Beginner
French
Beginner

Work Experience

Freelance Content Producer at Self-employed
June 1, 2018 - Present
Creative Producer with a strong record of managing and executing high-impact productions in fashion, advertising, and e-commerce across local and international markets. Led end-to-end production processes including creative development, logistics, scheduling, and delivery. Coordinated cross-functional teams, freelancers, and vendors, optimizing workflows and resources. Translated creative briefs into executable plans balancing artistic vision with practical execution. Supervised styling, wardrobe, art direction, fittings, and set logistics. Managed budgets, negotiated with vendors, and ensured on-time, on-budget delivery. Created moodboards and visual guidelines aligned with brand identity and strategy. Worked with clients such as Coca-Cola, Sony, Mercado Libre, Sprite, HP, Le Officiel, and others.
Content Producer Assistant at Self-employed
September 30, 2019 - July 18, 2025
Worked on international editorials for publications including RUSSH and i-D Magazine. Adapted to multicultural, English-speaking teams. Managed wardrobe logistics, pickups/returns, and inventory. Coordinated with luxury brands and PR teams to secure fashion pieces. Created shoot-day agendas and schedules to ensure efficient production. Supervised on-set wardrobe and maintained visual consistency. Clients and collaborators included i-D Magazine, RUSSH Magazine, Chloe Hill, Charlotte Agnew, and others.
Account Executive at AML Marketing
May 31, 2014 - July 18, 2025
Managed daily client relations and B2B/B2C event strategy. Developed personalized below-the-line (BTL) campaigns and brand activations. Handled client acquisition and maintained long-term partnerships. Oversaw campaign execution aligning with client expectations. Worked with clients through agency collaborations such as Natura, Compañía de Café, and Microsoft.
Content Producer (Freelance) at MEERO
May 31, 2017 - July 30, 2025
Project Manager for ambassadors LATAM. Development of events, scheduling for content creators, budgets for events in Perú, Chile, Uruguay and México. Optimizing workflows for digital campaigns on socials with influencers and curating content.
Account Executive at AML MARKETING
May 31, 2014 - July 30, 2025
Managed daily client relations and B2B/B2C event strategy. Developed personalized BTL campaigns and brand activations. Handled client acquisition and maintained long-term partnerships. Oversaw campaign execution in alignment with client expectations.
Freelance Content Producer at Self-employed / Freelance
June 1, 2018 - Present
Led end-to-end creative productions for fashion, advertising, and e-commerce campaigns across local and international markets. Managed creative development, budgeting, scheduling, and on-set operations, coordinating cross-functional teams of up to 20 members, and ensuring brand cohesion and timely delivery.
Content Producer (Freelance) at Meero
June 1, 2014 - May 1, 2017
Project Manager for ambassadors in LATAM. Developed events, scheduled content creators, and managed budgets for events in Peru, Chile, Uruguay, and Mexico. Optimized workflows for digital campaigns on social channels with influencers and curated content.
Account Executive at AML Marketing
April 1, 2012 - May 1, 2014
Managed daily client relations and B2B/B2C event strategy. Developed personalized BTL campaigns and brand activations. Handled client acquisitions and maintained long-term partnerships. Oversaw campaign execution.
Content Producer Assistant at RUSSH Magazine & i-D Magazine
February 1, 2019 - September 1, 2019
Worked on international editorials; adapted to multicultural English-speaking teams. Managed wardrobe logistics, pickups/returns, and inventory. Coordinated with luxury brands and PR teams to secure sustainable fashion pieces. Created shoot-day agendas and schedules; supervised on-set wardrobe and maintained visual consistency.
Volunteer Participant at TECH O, Buenos Aires
January 1, 2012 - January 1, 2013
Assisted in building and improving housing for underserved communities. Engaged in community outreach and fundraising; collaborated with teams to deliver impactful and sustainable solutions.
Content Producer at Freelance (Buenos Aires)
June 1, 2018 - Present
End-to-end creative productions for fashion, advertising, and e-commerce; coordinating cross-functional teams and vendors; translating creative briefs into executable plans; building and managing budgets; delivering on-time, on-budget productions; creating mood boards and visual guidelines aligned with brand identity.
Content Producer Assistant at RUSSH Magazine & I-D Magazine (Freelance)
February 1, 2019 - September 1, 2019
Worked on international editorials; adapted to multicultural, English-speaking teams; managed wardrobe logistics, pickups/returns, and inventory; coordinated shoot-day agendas and schedules; supervised on-set wardrobe and maintained visual consistency; clients included I-D Magazine, RUSSH Magazine, Chloe Hill, Charlotte Agnew, Images That Sell, Camilla and Marc & Pandora.

Education

Licentiate Degree at Universidad de Palermo
January 1, 2010 - December 31, 2014
Short Course at Fashion Institute of Technology (FIT), New York
June 1, 2013 - August 31, 2013
Bachelor at Washington School
January 1, 2001 - December 31, 2006
Degree in Advertising at Universidad de Palermo
January 1, 2014 - December 31, 2014
Degree in Advertising at Universidad de Palermo
January 11, 2030 - January 1, 2014
Course in Fashion Branding at Fashion Institute of Technology (FIT), New York, USA
January 1, 2013 - January 1, 2013
Degree in Advertising & Fashion at Universidad de Palermo
January 1, 2014 - January 1, 2014
Course in Fashion Branding at Fashion Institute of Technology (FIT)
January 1, 2013 - January 1, 2013

Qualifications

Course in Fashion Branding (FIT)
January 11, 2030 - January 1, 2013

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Non-Profit Organization