I am Sofía Vaca Fernández, a dynamic and detail-oriented Creative Producer with over ten years of experience in creative direction, content production, and brand development. I’m fluent in Spanish and English, and I bring a strong background in advertising and fashion, enriched by international experience and a bilingual mindset. I excel at storytelling, image curation, budget optimization, and client relations, delivering impactful visual communication across platforms. I’m known for bringing clarity, focus, and a solution-oriented mindset to high-pressure environments. I lead cross-functional teams (up to 20) with a collaborative approach, delivering efficient and creatively outstanding results for renowned brands like Coca-Cola, Samsung, and HP, from moodboards to wardrobe and on-set styling.

Sofía Vaca Fernández

I am Sofía Vaca Fernández, a dynamic and detail-oriented Creative Producer with over ten years of experience in creative direction, content production, and brand development. I’m fluent in Spanish and English, and I bring a strong background in advertising and fashion, enriched by international experience and a bilingual mindset. I excel at storytelling, image curation, budget optimization, and client relations, delivering impactful visual communication across platforms. I’m known for bringing clarity, focus, and a solution-oriented mindset to high-pressure environments. I lead cross-functional teams (up to 20) with a collaborative approach, delivering efficient and creatively outstanding results for renowned brands like Coca-Cola, Samsung, and HP, from moodboards to wardrobe and on-set styling.

Available to hire

I am Sofía Vaca Fernández, a dynamic and detail-oriented Creative Producer with over ten years of experience in creative direction, content production, and brand development. I’m fluent in Spanish and English, and I bring a strong background in advertising and fashion, enriched by international experience and a bilingual mindset.

I excel at storytelling, image curation, budget optimization, and client relations, delivering impactful visual communication across platforms. I’m known for bringing clarity, focus, and a solution-oriented mindset to high-pressure environments. I lead cross-functional teams (up to 20) with a collaborative approach, delivering efficient and creatively outstanding results for renowned brands like Coca-Cola, Samsung, and HP, from moodboards to wardrobe and on-set styling.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Beginner
French
Beginner

Work Experience

Freelance Content Producer at Self-employed
June 1, 2018 - Present
Creative Producer with a strong record of managing and executing high-impact productions in fashion, advertising, and e-commerce across local and international markets. Led end-to-end production processes including creative development, logistics, scheduling, and delivery. Coordinated cross-functional teams, freelancers, and vendors, optimizing workflows and resources. Translated creative briefs into executable plans balancing artistic vision with practical execution. Supervised styling, wardrobe, art direction, fittings, and set logistics. Managed budgets, negotiated with vendors, and ensured on-time, on-budget delivery. Created moodboards and visual guidelines aligned with brand identity and strategy. Worked with clients such as Coca-Cola, Sony, Mercado Libre, Sprite, HP, Le Officiel, and others.
Content Producer Assistant at RUSSH Magazine & I-D Magazine (Freelance)
February 1, 2018 - September 1, 2019
Worked on international editorials; adapted to multicultural, English-speaking teams; managed wardrobe logistics, pickups/returns, and inventory; coordinated shoot-day agendas and schedules; supervised on-set wardrobe and maintained visual consistency; clients included I-D Magazine, RUSSH Magazine, Chloe Hill, Charlotte Agnew, Images That Sell, Camilla and Marc & Pandora.
Account Executive at AML Marketing
May 31, 2014 - July 18, 2025
Managed daily client relations and B2B/B2C event strategy. Developed personalized below-the-line (BTL) campaigns and brand activations. Handled client acquisition and maintained long-term partnerships. Oversaw campaign execution aligning with client expectations. Worked with clients through agency collaborations such as Natura, Compañía de Café, and Microsoft.

Education

Licentiate Degree at Universidad de Palermo
January 1, 2010 - December 31, 2014
Short Course at Fashion Institute of Technology (FIT), New York
June 1, 2013 - August 31, 2013
Bachelor at Washington School
January 1, 2001 - December 31, 2006
Master in marketing and branding at Barcelona University
October 2, 2026 - September 30, 2027

Qualifications

Course in Fashion Branding (FIT)
January 11, 2030 - January 1, 2013

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Non-Profit Organization