Christina Kim

Managed end-to-end content lifecycle and led a team of writers and designers to produce SEO-driven content that increased inbound funnel by 20% month-over-month. Analyzed marketing reports with SEO specialists to optimize content, identify gaps, and plan editorial strategy, resulting in a 15% boost in top 10 keyword ranking for top pages. Oversaw content budgets and editorial calendar to double content output while maintaining consistent quality standards. Led the website rebrand strategy for the Cedalo MQTT Platform to clearly align messaging with the product’s core value proposition.

Managed end-to-end content lifecycle and led a team of writers and designers to produce SEO-driven content that increased inbound funnel by 20% month-over-month. Analyzed marketing reports with SEO specialists to optimize content, identify gaps, and plan editorial strategy, resulting in a 15% boost in top 10 keyword ranking for top pages. Oversaw content budgets and editorial calendar to double content output while maintaining consistent quality standards. Led the website rebrand strategy for the Cedalo MQTT Platform, developing messaging that clearly aligned with the product’s core value proposition.

Launched the Cedalo MQTT Academy by creating educational courses and quizzes for new audience segments, generating over 350 qualified inbound leads per month. Interviewed and created case studies to highlight product value and client accomplishments in key market segments. Reviewed and enhanced blog articles from freelance writers to ensure technical correctness, readability, and SEO best practices. Collaborated with cross-departmental teams to align brand messaging and execute campaigns that increased awareness among key demographics.