Available to hire
Hi, I’m Tracy J Hutchings, a Creative Strategist and Storyteller with a passion for crafting compelling campaigns and narratives. Over the years, I’ve worked with a diverse range of clients from corporate giants to local brands, co-creating engaging content across media platforms. I love helping brands tell their stories with creativity and a strategic edge.
Outside of my day-to-day work, I enjoy blogging, vlogging, writing poetry, and producing films. I’m also involved in hosting conversations with filmmakers and developing new documentaries and fantasy novel series. It’s all about storytelling for me, in whatever form it takes!
Experience Level
Expert
Expert
Work Experience
Creative Strategist / Writer at Publicis Caribbean Ltd
January 1, 2015 - PresentConceptualise and create campaigns for clients ranging from corporate to retail projects. Provide strategic and creative feedback to guide clients' brands. Build and present PowerPoint presentations. Worked with brands including Republic Bank Ltd, Carib Brewery, Angostura Ltd, and National Lotteries Control Board.
Strategist / Writer / Co-Producer at Collier Morrison Belgrave (CMB) Ltd
December 31, 2013 - July 17, 2025Conceptualised and created campaigns [ATL/BTL] for clients. Co-produced radio ads and projects. Managed brands such as Carib Brewery (Carib, Stag, Carib Pilsner Light, Smalta), bmobile, CLICO insurance, First Citizens Bank, and UNILEVER products.
Copywriter at McCann - Erickson Worldgroup Ltd
December 31, 2005 - July 17, 2025Responsible for creative copywriting, execution, and presentation. Handled brands including Nestle Ltd (Maggi, MILO, Nescafe), Angostura Ltd, RBTT BANK, bmobile, KISS Baking Company, and Tourism Development Company (TDC).
Senior Writer / Audio Producer at FV Marketing Ltd
December 31, 2013 - July 17, 2025Creative copywriting and execution, sourcing talent and production houses, overseeing junior staff creative content, and building PowerPoint presentations. Worked with Moneygram, NP, KFC, Ministries of Trade, Tourism, Arts & Multiculturalism, General Finance Corporation, and Caribbean Court of Justice Trust Fund.
Strategist / Writer / Collaborator at Lab 206 Studios
December 31, 2014 - July 17, 2025Conceptualised and created scripts for local and international animated projects. Worked with development teams for animated pilots, sourced voice talent and studios. Projects included Turkish music video and a safe sex concept for PSI Caribbean.
Intern at Carib Brewery Ltd
December 31, 1998 - July 17, 2025Worked in Export & Marketing Departments as part of the ANSA McAL Internship Programme.
Creative Strategist / Writer at PUBLICIS CARIBBEAN LTD
January 1, 2015 - PresentConceptualise and create campaigns for clients ranging from corporate to retail projects. Provide strategic and creative feedback to guide clients’ brands. Build and present PowerPoint. Brands include: Republic Bank Ltd, Carib Brewery, Angostura Ltd, National Lotteries Control Board.
Strategist / Writer / Co-Producer at COLLIER MORRISON BELGRAVE (CMB) LTD
December 31, 2013 - July 17, 2025Conceptualised and created campaigns [ATL/BTL] for clients and co-produced radio ads and projects. Brands include: CARIB BREWERY (CARIB, STAG, CARIB PILSNER LIGHT,SMALTA), bmobile [phone carrier], CLICO [insurance firm], First Citizens Bank, CIBC FirstCaribbean Bank, KFC, STANDARD’S Distributors and UNILEVER (Breeze, Axe, Degree, Blue-Band, Flora, Lifebuoy bath soap).
Copywriter at MCCANN - ERICKSON WORLDGROUP LTD
December 31, 2005 - July 17, 2025Responsible for creative copy writing/execution and presentation. Brands include: Nestle Ltd (Maggi, MILO, Nescafe), Angostura Ltd, RBTT BANK, bmobile, KISS Baking Company, Tourism Development Company [TDC].
Senior Writer / Audio Producer at FV MARKETING LTD
December 31, 2013 - July 17, 2025Responsible for creative copy writing/execution; sourcing of talent & production houses for projects; overseeing creative content (junior staff); building PowerPoint for presentations. Brands included: Moneygram, NP, KFC, Ministry of Trade, Ministry of Tourism, Ministry of Arts & Multiculturalism, General Finance Corporation (GFC), The Caribbean Court of Justice Trust Fund.
Strategist / Writer / Collaborator at LAB 206 STUDIOS
December 31, 2014 - July 17, 2025Conceptualised and created script for local and international animated projects. Worked with the development team for a few local animated pilots projects (television); oversaw the sourcing of voice talent and studios. Projects included Turkish music video (Sari Gelin) and a safe sex concept for PSI Caribbean.
Intern at CARIB BREWERY LTD
December 31, 1998 - July 17, 2025Export & Marketing Departments as part of the ANSA McAL Internship Programme.
Education
Bachelor at COSTAATT
January 1, 2018 - December 31, 2022Bachelor at COSTAATT
January 1, 2018 - December 31, 2022O’Level Certificates at ST. JOSEPH’S COLLEGE
January 1, 1998 - December 31, 1998Qualifications
Ansa McAl Senior Students Vacation Programme Certificates
January 1, 1997 - December 31, 1997RBTT Young Leaders Certificate
January 1, 1996 - December 31, 1996Certificate in Television Production
January 11, 2030 - July 17, 2025West Indies School of Theology (WIST) Extension Certificates (Tents, Temples, Palaces & Christian Living Classes)
January 11, 2030 - July 17, 2025Ansa McAl Senior Students Vacation Programme Certificates
January 1, 1997 - December 31, 1997RBTT Young Leaders Certificate
January 1, 1996 - December 31, 1996Industry Experience
Media & Entertainment, Financial Services, Consumer Goods, Government, Retail, Telecommunications
Experience Level
Expert
Expert
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