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Hi, I'm Lana Zamkova, a results-driven SEO specialist with over 7 years of experience working across B2B, B2C, SaaS, and gray niches, primarily focusing on the US and Canadian markets. I have a deep passion for link building, outreach, and technical SEO, and enjoy crafting tailored strategies that boost organic visibility for competitive niches. Whether working independently or leading a team, I thrive on solving complex SEO challenges and mentoring others. Throughout my career, I've built SEO teams from scratch, managed multi-website portfolios, and worked with various brands such as Preply and MacPaw. I'm known for my strategic thinking, fast execution, and a comprehensive understanding of white, gray, and black hat SEO tactics. I'm always eager to connect and explore new opportunities in the SEO and digital marketing field.…Hi, I'm Lana Zamkova, a results-driven SEO specialist with over 7 years of experience working across B2B, B2C, SaaS, and gray niches, primarily focusing on the US and Canadian markets. I have a deep passion for link building, outreach, and technical SEO, and enjoy crafting tailored strategies that boost organic visibility for competitive niches. Whether working independently or leading a team, I thrive on solving complex SEO challenges and mentoring others. Throughout my career, I've built SEO teams from scratch, managed multi-website portfolios, and worked with various brands such as Preply and MacPaw. I'm known for my strategic thinking, fast execution, and a comprehensive understanding of white, gray, and black hat SEO tactics. I'm always eager to connect and explore new opportunities in the SEO and digital marketing field.

Lana Zamkova

SEO Expert, Marketing Strategist, Link Building Specialist, +2

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Hi, I'm Lana Zamkova, a results-driven SEO specialist with over 7 years of experience working across B2B, B2C, SaaS, and gray niches, primarily focusing on the US and Canadian markets. I have a deep passion for link building, outreach, and technical SEO, and enjoy crafting tailored strategies that boost organic visibility for competitive niches. Whether working independently or leading a team, I thrive on solving complex SEO challenges and mentoring others. Throughout my career, I've built SEO teams from scratch, managed multi-website portfolios, and worked with various brands such as Preply and MacPaw. I'm known for my strategic thinking, fast execution, and a comprehensive understanding of white, gray, and black hat SEO tactics. I'm always eager to connect and explore new opportunities in the SEO and digital marketing field.…Hi, I'm Lana Zamkova, a results-driven SEO specialist with over 7 years of experience working across B2B, B2C, SaaS, and gray niches, primarily focusing on the US and Canadian markets. I have a deep passion for link building, outreach, and technical SEO, and enjoy crafting tailored strategies that boost organic visibility for competitive niches. Whether working independently or leading a team, I thrive on solving complex SEO challenges and mentoring others. Throughout my career, I've built SEO teams from scratch, managed multi-website portfolios, and worked with various brands such as Preply and MacPaw. I'm known for my strategic thinking, fast execution, and a comprehensive understanding of white, gray, and black hat SEO tactics. I'm always eager to connect and explore new opportunities in the SEO and digital marketing field.

Available to hire

Hi, I’m Lana Zamkova, a results-driven SEO specialist with over 7 years of experience working across B2B, B2C, SaaS, and gray niches, primarily focusing on the US and Canadian markets. I have a deep passion for link building, outreach, and technical SEO, and enjoy crafting tailored strategies that boost organic visibility for competitive niches. Whether working independently or leading a team, I thrive on solving complex SEO challenges and mentoring others.

Throughout my career, I’ve built SEO teams from scratch, managed multi-website portfolios, and worked with various brands such as Preply and MacPaw. I’m known for my strategic thinking, fast execution, and a comprehensive understanding of white, gray, and black hat SEO tactics. I’m always eager to connect and explore new opportunities in the SEO and digital marketing field.

Skills

SEO

WordPress

HubSpot

Experience Level

SEO

Expert

WordPress

Expert

HubSpot

Intermediate

Language

English

Fluent

Ukrainian

Fluent

Russian

Fluent

Work Experience

SEO Freelancer at Self-employed

December 31, 2022 - July 17, 2025

Worked with US and Canadian brands including Preply, MacPaw (CleanMyMac), Infopulse, Darvideo.tv. Focused on link acquisition and content promotion. Created custom link building strategies tailored to SaaS and B2B sectors. Conducted manual outreach to high-quality donors and managed backlink growth. Built robust off-page SEO frameworks and increased referring domains across multiple projects.

SEO Team Lead / Onsite SEO Manager at Nakivo Inc.

February 28, 2021 - July 17, 2025

Led onsite SEO for B2B SaaS targeting North America. Managed technical audits, keyword strategy, internal linking, and A/B testing. Built and mentored in-house SEO team.

SEO Team Lead (Multiple Projects) at Brighta Inc.

November 30, 2019 - July 17, 2025

Managed SEO for 5+ high-competition websites in gray niches (custom writing services) for US market. Developed site-specific SEO strategies and off-site tactics. Directed link acquisition and content plans across entire portfolio.

Marketing Manager at Artsyl Technologies Inc.

January 31, 2019 - July 17, 2025

Supported SEO and digital marketing initiatives for Canadian B2B solutions provider. Conducted on-page optimizations, keyword targeting, and campaign reporting.

SEO Specialist (Multi-Site Portfolio) at Optellect Inc.

August 31, 2018 - July 17, 2025

Worked simultaneously on ~7 gray niche websites. Focus on technical optimization, content coordination, and donor management.

Link Builder (Project-based roles) at Static Project, HamsterCoders, and others

December 31, 2016 - July 17, 2025

Performed outreach and donor selection tasks in multiple fast-paced SEO teams. Worked on US-targeted gray niches, supporting small agency environments.

Junior Link Builder (High Volume) at Govital Inc.

June 30, 2016 - July 17, 2025

Operated as part of a large-scale automated SEO link building pipeline. Supported 15–20 websites simultaneously using top-tier automation tools. Managed campaigns using Xrumer, RankerX, Zennoposter.

Customer Support Representative at NetFix Inc.

September 30, 2016 - July 17, 2025

Supported US-based users for essay writing platforms. Gained insight into user behavior and conversion processes.