Lana Zamkova
Hi, I'm Lana Zamkova, a results-driven SEO specialist with over 7 years of experience working across B2B, B2C, SaaS, and gray niches, primarily focusing on the US and Canadian markets.
About
Hi, I’m Lana Zamkova, a results-driven SEO specialist with over 7 years of experience working across B2B, B2C, SaaS, and gray niches, primarily focusing on the US and Canadian markets. I have a deep passion for link building, outreach, and technical SEO, and enjoy crafting tailored strategies that boost organic visibility for competitive niches. Whether working independently or leading a team, I thrive on solving complex SEO challenges and mentoring others.
Throughout my career, I’ve built SEO teams from scratch, managed multi-website portfolios, and worked with various brands such as Preply and MacPaw. I’m known for my strategic thinking, fast execution, and a comprehensive understanding of white, gray, and black hat SEO tactics. I’m always eager to connect and explore new opportunities in the SEO and digital marketing field.
- 9 years' experience
- Joined July 2025
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Education
- Other
Work experience· 8 roles
Worked with US and Canadian brands including Preply, MacPaw (CleanMyMac), Infopulse, Darvideo.tv. Focused on link acquisition and content promotion. Created custom link building strategies tailored to SaaS and B2B sectors. Conducted manual outreach to high-quality donors and managed backlink growth. Built robust off-page SEO frameworks and increased referring domains across multiple projects.
Led onsite SEO for B2B SaaS targeting North America. Managed technical audits, keyword strategy, internal linking, and A/B testing. Built and mentored in-house SEO team.
Managed SEO for 5+ high-competition websites in gray niches (custom writing services) for US market. Developed site-specific SEO strategies and off-site tactics. Directed link acquisition and content plans across entire portfolio.
Education
Certifications and awards
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