Hi, I'm Ismail Malek, a results-driven SEO leader with over 7 years of experience in combining technical precision with creative content innovation. I specialize in driving organic growth for eCommerce, DTC, and SaaS-based brands by leveraging AI-driven content strategies and cross-functional collaboration. I love testing and scaling new concepts, from generative search optimization to interactive formats, always ensuring alignment between technical SEO, user intent, and business goals. Let's connect and grow your organic reach together!

Ismail Malek

Hi, I'm Ismail Malek, a results-driven SEO leader with over 7 years of experience in combining technical precision with creative content innovation. I specialize in driving organic growth for eCommerce, DTC, and SaaS-based brands by leveraging AI-driven content strategies and cross-functional collaboration. I love testing and scaling new concepts, from generative search optimization to interactive formats, always ensuring alignment between technical SEO, user intent, and business goals. Let's connect and grow your organic reach together!

Available to hire

Hi, I’m Ismail Malek, a results-driven SEO leader with over 7 years of experience in combining technical precision with creative content innovation. I specialize in driving organic growth for eCommerce, DTC, and SaaS-based brands by leveraging AI-driven content strategies and cross-functional collaboration.

I love testing and scaling new concepts, from generative search optimization to interactive formats, always ensuring alignment between technical SEO, user intent, and business goals. Let’s connect and grow your organic reach together!

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Head of SEO at Hayabusa
January 1, 2024 - Present
Built a 300-page content cluster targeting 142 variations leading to 12K backlinks and ranking #1-3 for 83% of terms. Scaled AI-assisted topical authority with ChatGPT, identifying underserved subtopics and growing organic revenue by 18% MoM. Optimized pages for Featured Snippets/PAA capturing 42% of specific queries and driving $90K/yr via brand halo effect. Used Ahrefs to steal 7 high-DR referring domains from competitors by repurposing lost backlinks into cluster assets.
Head of SEO at Hayabusa
January 1, 2024 - Present
Led an SEO content cluster project focused on 'best boxing gloves' that generated over $250K revenue by building a 300-page cluster targeting 142 keyword variations, earning 12K backlinks and ranking in top 3 search results for 83% of terms. Implemented AI-assisted topical authority using ChatGPT to identify underserved subtopics, growing organic revenue 18% monthly. Optimized cluster pages for featured snippets and People Also Ask, capturing significant zero-click traffic and driving $90K annually through brand halo effect. Strategically acquired high-authority backlinks by repurposing competitor lost backlinks into viral cluster assets.
SEO Manager at Pilothouse Agency
December 31, 2023 - July 18, 2025
Managed and mentored SEO specialists, developed tailored SEO proposals resulting in 30 new clients and $75k revenue. Conducted on-page optimization and schema markup, increasing organic traffic by 50% and conversion rate by 20%. Led link-building campaigns securing high-quality backlinks, increasing domain authority by 20% and organic traffic by 12%. Developed a B2C e-commerce content strategy with a 30% traffic increase and 10% revenue growth.
SEO Manager at Pilothouse Agency
December 31, 2023 - July 18, 2025
Managed and mentored SEO specialists while developing tailored SEO proposals that resulted in 30 new clients and $75K in revenue. Executed on-page optimization and schema implementation, increasing organic traffic by 50% and conversion rate by 20% for an e-commerce site. Ran link-building campaigns securing high-quality backlinks leading to a 20% increase in domain authority and 12% rise in organic search traffic. Created a B2C e-commerce content strategy that boosted organic traffic by 30% and revenue by 10%.
SEO Technical Lead at Labelium
January 31, 2021 - July 18, 2025
Conducted technical SEO audits for 75+ clients, achieving a 25% site speed increase and 15% bounce rate reduction within six months. Collaborated with clients to implement technical SEO strategies using industry tools, resulting in an average 30% boost in organic search traffic and 20% higher conversion rates within the first year.
SEO Technical Lead at Labelium
January 31, 2021 - July 18, 2025
Performed technical SEO audits for over 75 clients, achieving an average 25% site speed improvement and 15% bounce rate reduction within 6 months. Collaborated with clients to develop technical SEO strategies using advanced tools, resulting in an average 30% growth in organic search traffic and 20% increase in conversion rates within the first year.

Education

Advanced Diploma at Brain Station
May 1, 2019 - May 31, 2019
Bachelors Degree at Ryerson University
April 1, 2018 - April 30, 2018
Advanced Diploma at Brain Station
May 1, 2019 - May 31, 2019
Bachelors Degree at Ryerson University
April 1, 2018 - April 30, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Consumer Goods, Professional Services