Magalita Casnada

Responsible for preparing files for printing, operating a digital press, designing graphic elements to meet project specifications, editing layouts for brochures and catalogs, managing large-format printing, operating various printing equipment, finishing printed supports with different binding techniques, packaging finished products, and carrying out book binding and assembly.

Developed and created design concepts for contemporary brands, designed and launched new visual identities for startups, revitalized social media content strategies lifting organic reach by 25%, conducted market research for design decisions, illustrated garments and produced technical files, maintained supplier correspondence and production oversight, created graphic content for publications and social media, drafted press kits and maintained media relationships, developed mockups and templates, created newsletters and promotional campaigns, assisted senior graphic designer, crafted social media content and monitored social media metrics.

Developed and created design concepts for contemporary brands under creative director. Designed & launched new visual identity for startups and revitalized social media content strategy, improving organic reach by 25%. Conducted market research to inform design decisions. Illustrated garments and produced detailed technical files using Adobe Illustrator & CAD. Consulted with domestic and foreign factories and liaised with internal product development teams. Oversaw suppliers to ensure correct product manufacturing. Maintained professional correspondence and resolved production issues. Created graphic content for organization's publications on web/social media. Drafted press kits and maintained relationships with journalists, influencers, and media. Developed mockups and visual presentation templates. Created newsletters and promotional campaigns to build email lists. Assisted senior graphic designer. Crafted tailored social media strategies and content including posts, graphics, and vi