Available to hire
I’m Rupal Mehta, a digital marketing specialist and senior SEO strategist with 8 years of experience helping finance, retail, and public sector clients grow organic visibility. I craft data-driven SEO campaigns, optimize on-page and technical elements, and translate analytics into actionable improvements across web and mobile content.
I excel at collaborating with cross-functional teams, explaining complex insights in clear language, and delivering compliant, accessible content. I enjoy partnering with clients to align digital marketing with business goals and continuously test and refine strategies for sustainable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist and Copy Writer at CIBC
October 1, 2024 - PresentOwned end-to-end planning, execution, and optimization of digital marketing campaigns on cibc.com. Collaborated with product, brand, legal, and compliance teams to align messaging and ensure AODA compliance. Managed campaign lifecycle including creative briefing, approvals, publishing, testing, and performance tracking. Created and maintained SEO-optimized content across various site sections, conducted regular content audits, and leveraged A/B testing to improve conversion rates. Analyzed campaign and content performance using Adobe Analytics, Google Analytics, and other tools. Coordinated with internal teams to ensure brand and regulatory compliance, and trained stakeholders on social/digital best practices. Executed paid media campaigns and personalization strategies to drive engagement and sales outcomes.
Senior SEO Specialist and Copy Writer at VAP Group
October 31, 2024 - July 18, 2025Managed SEO strategies for top gambling affiliate platforms featured on CryptoNewsZ gambling page, achieving top 3 Google rankings for high-value gambling keywords, driving significant organic traffic and affiliate conversions. Developed monthly SEO content calendars, backlink campaigns, and optimized on-page SEO. Improved Core Web Vitals and page speed to enhance user experience. Executed mobile SEO and zero-click SEO tactics, amplified E-E-A-T to boost Google's trust signals, and conducted technical SEO audits. Led link-building and competitor analysis campaigns, created informational content, and collaborated with cross-functional teams to align SEO with business goals. Managed 35+ client accounts across multiple sectors, increasing organic traffic by 85% on priority projects and leading on-page optimizations to boost conversions by 45%.
Senior SEO Strategist at E-intelligence
March 31, 2023 - July 18, 2025Boosted organic traffic up to 70% by optimizing high-intent keywords and enhancing content structure, ranking critical business keywords in Top 3 Google positions. Improved Core Web Vitals scores and local search visibility by 40%, strengthened domain authority with link-building and PR placements, and enhanced conversion rates by implementing CRO-focused SEO strategies. Captured zero-click traffic and featured snippets through structured data and schema markup. Conducted technical SEO audits, resolved critical issues to improve crawl success rate and site health. Leveraged advanced SEO tools to track KPIs and collaborated with clients and cross-functional teams to implement best practices, achieving average 60% organic traffic growth across 20+ projects.
SEO Executive at Interactive Web Station
April 30, 2020 - July 18, 2025Conducted keyword research and on-site SEO optimizations to enhance organic traffic. Used Google Analytics and Search Console to monitor performance and track SEO metrics. Executed link-building, local citation, and Google My Business optimizations. Performed competitor analysis and distributed multimedia content to improve visibility and search rankings. Developed comprehensive SEO strategies targeting on-page, off-page, technical, and local SEO channels. Delivered technical SEO audits with actionable recommendations and collaborated with content creators and developers. Adapted strategies based on Google algorithm updates to maintain SEO best practices.
Sr Digital Marketing Specialist at CIBC
October 1, 2024 - PresentLead end-to-end campaign lifecycle for cibc.com and owned channels (web, social, podcasts), from strategy and creative briefing to publishing, testing, and performance reporting. Partner with cross-functional teams (product, brand, compliance, UX) to deliver AODA-compliant, user-friendly, and SEO-optimized content. Implemented on-page SEO best practices and conducted content audits to drive traffic and conversions. Measured performance with GA4 and analytics platforms, and led social content strategy with regulatory approvals. Trained stakeholders on social media analytics and best practices.
Senior SEO Specialist and Copy Writer at VAP Group
October 1, 2024 - September 13, 2025Managed SEO strategies for top gambling affiliate platforms (1xBet, Stake, Lucky Block, Betwinner, Bet99, BC.Game, Cloudbet, FortuneJack, Mega Dice, Metaspins, Playbet.io, Bitcasino), achieving top 3 Google rankings for high-value keywords. Improved organic traffic and affiliate conversions through on-page optimization and structured data. Enhanced Core Web Vitals and user engagement, drove 85% increase in organic traffic and 45% boost in conversions. Strengthened E-E-A-T signals, performed technical SEO audits, and managed 35+ client accounts across finance, investments, trading, and healthcare. Led on-page optimization for Shopify, WordPress, and SaaS/Tech clients, and collaborated with cross-functional teams.
Senior SEO Strategist at E-intelligence
March 1, 2023 - September 13, 2025Boosted organic traffic by optimizing high-intent keywords, improving content structure, and aligning pages with user search behavior. Achieved Top 3 rankings, improved Core Web Vitals and local visibility, built domain authority through targeted link-building, and integrated SEO with content and paid media to drive holistic growth.
SEO Executive at Interactive Web Station
April 1, 2020 - September 13, 2025Conducted keyword research, technical SEO audits, and link-building campaigns to improve rankings and local search visibility. Managed Google My Business profiles and utilized analytics tools to report performance. Adapted strategies to align with Google algorithm updates and collaborated with cross-functional teams.
Sr Digital Marketing Specialist at CIBC
October 1, 2024 - PresentLead end-to-end campaign lifecycle for cibc.com and owned channels (web, social, podcasts), from strategy and creative briefing to publishing, testing, and performance reporting. Partner with cross-functional teams (product, brand, compliance, UX) to deliver AODA-compliant, user-friendly, and SEO-optimized content. Implemented on-page SEO best practices (meta tags, internal linking, heading hierarchy), conducted content audits, and optimized content to improve site rankings and engagement. Measured campaign performance using GA4, Adobe Analytics, and Sprinklr, with emphasis on event tracking and actionable insights. Developed and managed social content strategy with compliant, brand-aligned calendars and publishing workflows. Trained internal stakeholders on social media best practices and analytics tools. Collaborated with designers to improve SEO, site speed, accessibility, and UX, ensuring compliance standards. Drove personalization initiatives by configuring campaign workflows, seg
Senior SEO Specialist and Copy Writer at VAP Group
October 1, 2024 - September 13, 2025Managed SEO strategies for top gambling affiliate platforms (1xBet, Stake, Lucky Block, Betwinner, Bet99, BC.Game, Cloudbet, FortuneJack, Mega Dice, Metaspins, Playbet.io, Bitcasino), achieving top 3 Google rankings for high-value gambling keywords. Increased organic traffic and affiliate conversions through on-page optimization (titles, meta descriptions, headers, alt texts) and structured data implementation to boost visibility and CTR. Improved Core Web Vitals (page speed + UX), reducing bounce rates, and boosting engagement across desktop and mobile. Executed CRO-focused SEO strategies including structured data, voice search, and featured snippet targeting, driving an 85% increase in organic traffic and 45% boost in conversions. Strengthened E-E-A-T (Experience, Expertise, Authority, Trustworthiness) signals. Conducted technical SEO audits to resolve crawl errors, broken links, and indexation gaps. Performed competitor analysis and managed backlink campaigns, securing high-authorit
Senior SEO Strategist at E-intelligence
March 1, 2023 - September 13, 2025Boosted organic traffic by up to 70% by optimizing high-intent keywords, improving content structure, and aligning pages with user search behavior. Elevated Core Web Vitals (LCP, CLS, FID) and page speed by 40–60% through technical SEO enhancements, improving both desktop and mobile UX. Improved local search visibility by 40% through Google Business Profile optimization, local citations, and location-based keyword targeting. Built domain authority through targeted link-building, guest posting, and PR placements. Implemented CRO-focused SEO strategies to reduce bounce rates, extend session duration, and lift lead form completions. Captured zero-click and featured snippet traffic through structured data and concise content formats. Integrated SEO with paid search, social media, and content marketing to drive holistic digital growth.
SEO Executive at Interactive Web Station
April 1, 2020 - September 13, 2025Conducted keyword research and competitor analysis to optimize site content, metadata, and internal linking for improved organic rankings. Performed technical SEO audits (site speed, mobile friendliness, structured data), delivering actionable recommendations that boosted site performance. Executed link-building campaigns, local citations, and Google My Business optimization to improve local search visibility and domain authority. Managed Google My Business profiles, boosting local search performance and customer inquiries. Leveraged tools such as Google Analytics, GSC, Ahrefs, SEMrush, Moz, and Screaming Frog for tracking, analysis, and performance reporting. Adapted SEO strategies to align with Google algorithm updates, ensuring sustained rankings and traffic growth.
Sr Digital Marketing Specialist at CIBC
October 1, 2024 - PresentLead end-to-end campaign lifecycle for cibc.com and owned channels (web, social, podcasts), from strategy and creative briefing to publishing, testing, and performance reporting. Partner with cross-functional teams (product, brand, compliance, UX) to deliver AODA-compliant, user-friendly, and SEO-optimized content. Create and maintain high-performing content across cibc.com sections (personal, business, wealth). Implemented on-page SEO best practices, conducted content audits, and drove measurable increases in traffic and conversions. Measured campaign performance using GA4, Adobe Analytics, and Sprinklr, with emphasis on event tracking and insights. Trained stakeholders on social media best practices and analytics tools; collaborated with designers to improve SEO/UX and ensure compliance. Enabled personalization via Adobe Target and Braze.
Senior SEO Specialist and Copy Writer at VAP Group / Cryptonewz
October 1, 2024 - September 13, 2025Managed SEO strategies for top gambling affiliate platforms, achieving top 3 Google rankings for high-value keywords. Improved organic traffic and affiliate conversions through on-page optimization, structured data, and CTR improvements. Enhanced Core Web Vitals and UX, reduced bounce rates, and boosted engagement. Strengthened E-E-A-T signals, conducted technical SEO audits, and managed 35+ client accounts across finance, investments, trading, and healthcare. Led SEO for Shopify/WordPress/SaaS clients with schema markup and advanced funnel strategies. Served as primary client liaison with performance reporting.
Senior SEO Strategist at E-intelligence
March 1, 2023 - September 13, 2025Boosted organic traffic by up to 70% by optimizing high-intent keywords and content structure; improved local search visibility and domain authority. Implemented content strategies, structured data, and local SEO enhancements; integrated SEO with paid search and content marketing. Built authority through targeted link-building and PR placements; delivered KPI-driven SEO reports and collaborated with cross-functional teams.
SEO Executive at Interactive Web Station
April 1, 2020 - September 13, 2025Conducted keyword research, technical SEO audits, mobile optimization, and internal linking; managed Google My Business and local SEO; collaborated with developers and designers to ensure SEO-friendly deployments and algorithm-aligned strategies.
Education
Bachelor of Engineering at Gujarat Technology University
January 1, 2013 - December 31, 2017Bachelor of Engineering at Gujarat Technology University
January 11, 2030 - January 1, 2017Bachelor of Engineering, Computer Engineering at Gujarat Technology University
January 11, 2030 - January 1, 2017Bachelor of Engineering, Computer Engineering at Gujarat Technology University
January 11, 2030 - January 1, 2017Qualifications
Google Analytics 4 Certification
January 1, 2023 - December 31, 2023SEMRush SEO Toolkit Certification
January 1, 2023 - December 31, 2023Yoast SEO for WordPress Certification
January 1, 2023 - December 31, 2023HubSpot Content Marketing Certification
January 1, 2023 - December 31, 2023Moz SEO Essentials Certification
January 1, 2023 - December 31, 2023Google Analytics 4 Certification
January 11, 2030 - September 13, 2025SEMRush SEO Toolkit Certification
January 11, 2030 - September 13, 2025Yoast SEO for WordPress Certification
January 11, 2030 - September 13, 2025HubSpot Content Marketing Certification
January 11, 2030 - September 13, 2025Moz SEO Essentials Certification
January 11, 2030 - September 13, 2025Google Analytics 4 Certification
January 11, 2030 - September 13, 2025SEMRush SEO Toolkit Certification
January 11, 2030 - September 13, 2025Yoast SEO for WordPress Certification
January 11, 2030 - September 13, 2025HubSpot Content Marketing Certification
January 11, 2030 - September 13, 2025Moz SEO Essentials Certification
January 11, 2030 - September 13, 2025Industry Experience
Financial Services, Retail, Gaming, Government, Healthcare, Media & Entertainment, Software & Internet, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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