I am a dynamic digital marketer with a strong passion for leveraging cutting-edge digital trends and technologies to deliver measurable results. With expertise in SEO, SEM, and social media, I enjoy planning and implementing impactful digital campaigns that drive brand visibility and customer engagement. Backed by an engineering background, I bring an analytical and strategic decision-making approach to all my projects. I am enthusiastic about continuous learning and expanding my knowledge across all facets and platforms of digital marketing. I thrive on creating engaging content, managing digital channels, optimizing campaigns, and collaborating with teams to enhance customer experiences and drive revenue growth.

Öyküm Çalışkan

I am a dynamic digital marketer with a strong passion for leveraging cutting-edge digital trends and technologies to deliver measurable results. With expertise in SEO, SEM, and social media, I enjoy planning and implementing impactful digital campaigns that drive brand visibility and customer engagement. Backed by an engineering background, I bring an analytical and strategic decision-making approach to all my projects. I am enthusiastic about continuous learning and expanding my knowledge across all facets and platforms of digital marketing. I thrive on creating engaging content, managing digital channels, optimizing campaigns, and collaborating with teams to enhance customer experiences and drive revenue growth.

Available to hire

I am a dynamic digital marketer with a strong passion for leveraging cutting-edge digital trends and technologies to deliver measurable results. With expertise in SEO, SEM, and social media, I enjoy planning and implementing impactful digital campaigns that drive brand visibility and customer engagement. Backed by an engineering background, I bring an analytical and strategic decision-making approach to all my projects.

I am enthusiastic about continuous learning and expanding my knowledge across all facets and platforms of digital marketing. I thrive on creating engaging content, managing digital channels, optimizing campaigns, and collaborating with teams to enhance customer experiences and drive revenue growth.

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Language

Turkish
Fluent
English
Advanced
Italian
Beginner

Work Experience

Digital Marketing Manager at Inside Out Italy SRL
May 10, 2024 - Present
Developed and executed digital marketing strategies to enhance brand visibility and customer engagement. Managed and optimized social media channels (Instagram, Facebook) by creating engaging content, including Reels, static posts, and stories. Planned and executed paid advertising campaigns on Meta and Google Ads, ensuring budget optimization and high ROI. Created SEO-friendly content for the website, including blog posts and tour descriptions, to improve search rankings and organic traffic. Designed and launched seasonal campaigns and promotions, such as giveaways and special discounts, increasing audience reach and conversions. Led video production projects, including Q&A sessions with tour guides, interactive Reels, and behind-the-scenes content. Coordinated with front desk and sales teams to develop informative materials and enhance customer experience. Analyzed campaign performance and social media insights to refine marketing strategies and optimize engagement. Conducted market
Digital Marketing Specialist at Ozak Global Holding Company
October 15, 2023 - Present
Handled social media advertising and metrics analysis. Managed websites across diverse industries such as tourism, real estate, and textile. Responsible for budget management and planning of digital publications. Collaborated cross-departmentally for digital channels alignment. Enabled sales and performed budget-based marketing execution. Implemented analytics and reporting systems for campaign ROI. Conducted market research and trend identification. Managed CRM and email marketing platforms. Oversaw digital marketing project management implementation and maintenance. Executed lead generation and nurturing campaigns. Managed digital marketing functions including A/B testing and web push organizations. Performed competitor analysis and email marketing automation.
Assistant Digital Marketing Manager at Ozak Global Holding Company
October 15, 2023 - July 18, 2025
Executed digital campaigns and created content. Managed social media, SEO, SEM and performed digital advertising. Conducted data analysis, market research, and email marketing. Collaborated with teams and used digital tools such as widgets. Conducted competitor analysis and managed backlink functions.
Junior Digital Marketing Specialist at Sarar Industry and Trade Inc.
January 14, 2023 - July 18, 2025
Produced content for digital media platforms and planned publications. Managed email marketing and web push designs. Oversaw social media and website management. Coordinated with third-party agencies for sponsorship operations. Created blog content monthly. Handled all digital marketing channel activities and performed graphic design and post-production retouching.
Digital Marketing Specialist at Pro Socks Ltd.
May 30, 2021 - July 18, 2025
Rebuilt all digital channels. Managed social media and website. Organized a new B2B and B2C sales infrastructure website using WordPress. Conducted post production and retouching. Led sales through foreign-focused marketing campaigns on social media platforms.
Digital Marketing Manager at Inside Out Italy Srl
May 10, 2024 - Present
Developed and executed digital marketing strategies to enhance brand visibility and customer engagement. Managed and optimized social media channels (Instagram, Facebook) by creating engaging content, including Reels, static posts, and stories. Planned and executed paid advertising campaigns on Meta and Google Ads, ensuring budget optimization and high ROI. Created SEO-friendly content for the website, including blog posts and tour descriptions, to improve search rankings and organic traffic. Designed and launched seasonal campaigns and promotions, such as giveaways and special discounts, increasing audience reach and conversions. Led video production projects, including Q&A sessions with tour guides, interactive Reels, and behind-the-scenes content. Coordinated with front desk and sales teams to develop informative materials and enhance customer experience. Analyzed campaign performance and social media insights to refine marketing strategies and optimize engagement. Conducted market
Digital Marketing Specialist at Ozak Global Holding Company
October 15, 2023 - Present
Managed social media advertising and metrics analysis. Oversaw website management across diverse industries such as tourism, real estate, and textile. Handled budget management and planning of digital publications. Collaborated cross-departmentally to align digital channels. Enabled sales and executed budget-based marketing strategies. Implemented analytics and reporting systems for campaign ROI. Conducted market research and trend identification. Managed CRM and email marketing platforms. Executed digital marketing project management, lead generation, and nurturing campaigns. Managed all digital marketing functions including A/B testing and web push organizations. Conducted competitor analysis and automated email marketing.
Assistant Digital Marketing Manager at Ozak Global Holding Company
October 15, 2023 - July 18, 2025
Executed digital marketing campaigns and created content. Managed social media accounts. Performed SEO and SEM tasks. Conducted data analysis and digital advertising. Engaged in market research and email marketing. Collaborated effectively with teams. Utilized digital tools and managed backlink functions. Conducted competitor analysis.
Junior Digital Marketing Specialist at Sarar Industry and Trade Inc.
January 14, 2023 - July 18, 2025
Planned and designed publications by producing content for all digital media platforms. Managed email marketing and web push designs. Handled social media management and website management. Maintained relationships with third-party agencies for sponsorship operations and organization. Created monthly blogging content. Managed all functions related to digital marketing channels. Created graphic designs and performed post-production retouching.
Digital Marketing Specialist at Pro Socks Ltd.
May 30, 2021 - July 18, 2025
Rebuilt all digital channels. Managed social media and website. Managed and arranged new B2B and B2C sales infrastructure website powered by WordPress. Performed post production and retouching. Organized foreign-focused marketing campaigns on social media platforms to increase sales.

Education

Bachelor's Degree at Marmara University
September 1, 2018 - February 15, 2022
Bachelor's Degree at Technical University of Liberec
February 15, 2022 - June 25, 2022
Bachelor Degree at Marmara University
September 1, 2018 - February 15, 2022
Bachelor Degree at Technical University of Liberec
February 15, 2022 - June 25, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Real Estate & Construction, Consumer Goods, Retail