Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Rehan Patel, a Senior Marketing Operations leader with over 10 years of experience driving business growth through data-driven strategies and modern marketing infrastructure. I specialize in marketing operations, AI integration, and performance marketing, with a passion for building scalable systems that deliver impressive ROI. Currently, I’m focused on AI-first marketing transformation, developing intelligent agents and automated workflows to enhance team productivity and campaign success. I’ve had the chance to lead multi-channel marketing initiatives, optimize conversion rates, and manage complex projects across various regions. My experience ranges from hands-on campaign optimization to strategic leadership, always with an emphasis on using data and technology to make smarter marketing decisions and deliver measurable business impact.…Hi, I’m Rehan Patel, a Senior Marketing Operations leader with over 10 years of experience driving business growth through data-driven strategies and modern marketing infrastructure. I specialize in marketing operations, AI integration, and performance marketing, with a passion for building scalable systems that deliver impressive ROI. Currently, I’m focused on AI-first marketing transformation, developing intelligent agents and automated workflows to enhance team productivity and campaign success. I’ve had the chance to lead multi-channel marketing initiatives, optimize conversion rates, and manage complex projects across various regions. My experience ranges from hands-on campaign optimization to strategic leadership, always with an emphasis on using data and technology to make smarter marketing decisions and deliver measurable business impact.

Rehan Patel

Marketing Strategist, Performance Marketer, Digital Marketer, +1





Hi, I’m Rehan Patel, a Senior Marketing Operations leader with over 10 years of experience driving business growth through data-driven strategies and modern marketing infrastructure. I specialize in marketing operations, AI integration, and performance marketing, with a passion for building scalable systems that deliver impressive ROI. Currently, I’m focused on AI-first marketing transformation, developing intelligent agents and automated workflows to enhance team productivity and campaign success. I’ve had the chance to lead multi-channel marketing initiatives, optimize conversion rates, and manage complex projects across various regions. My experience ranges from hands-on campaign optimization to strategic leadership, always with an emphasis on using data and technology to make smarter marketing decisions and deliver measurable business impact.…Hi, I’m Rehan Patel, a Senior Marketing Operations leader with over 10 years of experience driving business growth through data-driven strategies and modern marketing infrastructure. I specialize in marketing operations, AI integration, and performance marketing, with a passion for building scalable systems that deliver impressive ROI. Currently, I’m focused on AI-first marketing transformation, developing intelligent agents and automated workflows to enhance team productivity and campaign success. I’ve had the chance to lead multi-channel marketing initiatives, optimize conversion rates, and manage complex projects across various regions. My experience ranges from hands-on campaign optimization to strategic leadership, always with an emphasis on using data and technology to make smarter marketing decisions and deliver measurable business impact.

Available to hire

Hi, I’m Rehan Patel, a Senior Marketing Operations leader with over 10 years of experience driving business growth through data-driven strategies and modern marketing infrastructure. I specialize in marketing operations, AI integration, and performance marketing, with a passion for building scalable systems that deliver impressive ROI. Currently, I’m focused on AI-first marketing transformation, developing intelligent agents and automated workflows to enhance team productivity and campaign success.

I’ve had the chance to lead multi-channel marketing initiatives, optimize conversion rates, and manage complex projects across various regions. My experience ranges from hands-on campaign optimization to strategic leadership, always with an emphasis on using data and technology to make smarter marketing decisions and deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Operations Lead at InDebted

January 1, 2023 - Present

Pioneered marketing operations and built an AI-first marketing stack to enable rapid growth, boost efficiency and maximise campaign performance. Managed a senior front-end developer and freelance team to establish scalable systems. Led a complete website overhaul and systematic CRO programme, resulting in a 40% conversion rate improvement on key MQL figures. Implemented HockeyStack for multi-touch attribution modelling, providing clear ROI visibility. Scaled paid acquisition across search and social channels, built SEO foundation, and developed GEO/ASEO strategy. Built integrated marketing dashboard and led AI-first transformation projects with AI agents and workflows. Regionalised website and channels for Middle East and Latin America.

Performance Marketing Manager at Codacy

January 1, 2023 - July 18, 2025

Led multi-channel demand generation and website optimisation initiatives, driving pipeline growth by 20% through strategic PPC campaigns and content marketing. Architected data-driven marketing strategies across regions and implemented granular KPI tracking and CPA optimisation. Led end-to-end website refresh project in collaboration with design and development teams. Developed localised marketing campaigns considering regional nuances, consistently improving acquisition metrics through iterative testing and optimisation.

Inbound Marketing Manager at Agorapulse

January 1, 2022 - July 18, 2025

Led UK and Ireland inbound marketing initiatives, delivering high-converting content and optimising the full marketing funnel. Implemented HubSpot reporting framework tracking campaign performance across all stages. Improved product positioning and messaging for inbound campaigns for new feature launches, optimised customer acquisition through user journey analysis. Managed MQL to SQL conversion optimisation, strengthening sales and marketing alignment.

Digital Marketing Executive at EKM

January 1, 2021 - July 18, 2025

Managed £1M annual paid acquisition budget driving organic growth through strategic content and SEO initiatives. Led successful product launches and implemented a comprehensive A/B testing program to optimise UX and increase engagement. Generated data-driven insights via detailed analytics reporting and built high-quality backlink strategy to improve search rankings.

Digital Marketing Executive at Daisy

January 1, 2019 - July 18, 2025

Led technical optimisation of digital marketing operations, focusing on SEO, A/B testing, and conversion rate improvement. Managed external agency relationships for paid campaigns while acting as product SME for telecom portfolio. Developed comprehensive inbound strategy across multiple channels, ensuring projects met quality standards and budgets.

Software Developer at EATDigi

January 1, 2017 - July 18, 2025

Completed software development apprenticeship with distinction while contributing to mobile app development and automated testing. Worked on optimization of PDC Darts Night game using Objective-C, contributing to an app downloaded over 200,000 times. Developed foundational programming skills in HTML/CSS and implemented automated testing frameworks, which later facilitated transition to digital marketing.