Hi, I'm Laurent Morat, an expert SEO manager passionate about crafting strategies that boost visibility both in traditional search engines and large language models like ChatGPT. With over a decade of experience, I specialize in technical SEO audits, content optimization, and international SEO strategies to make your digital presence thrive. I enjoy translating complex SEO and GEO principles into clear marketing strategies aligned with business goals. Whether it's optimizing for Google or emerging AI technologies, I’m here to help your brand stand out and grow in a competitive digital landscape.

Laurent Morat

Hi, I'm Laurent Morat, an expert SEO manager passionate about crafting strategies that boost visibility both in traditional search engines and large language models like ChatGPT. With over a decade of experience, I specialize in technical SEO audits, content optimization, and international SEO strategies to make your digital presence thrive. I enjoy translating complex SEO and GEO principles into clear marketing strategies aligned with business goals. Whether it's optimizing for Google or emerging AI technologies, I’m here to help your brand stand out and grow in a competitive digital landscape.

Available to hire

Hi, I’m Laurent Morat, an expert SEO manager passionate about crafting strategies that boost visibility both in traditional search engines and large language models like ChatGPT. With over a decade of experience, I specialize in technical SEO audits, content optimization, and international SEO strategies to make your digital presence thrive.

I enjoy translating complex SEO and GEO principles into clear marketing strategies aligned with business goals. Whether it’s optimizing for Google or emerging AI technologies, I’m here to help your brand stand out and grow in a competitive digital landscape.

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Language

French
Fluent
English
Advanced

Work Experience

Consultant SEO et Formateur Freelance
August 1, 2023 - Present
Providing SEO consultancy and training services to major clients such as Chanel and Institut Origami, focusing on advanced SEO techniques and content strategy development.
Consultant Senior Team Leader at SLAP Digital
July 31, 2023 - July 18, 2025
Defined service offerings and commercial strategies, led SEO team training on advanced tools and methods. Managed clients including Suez Valo Service and Indig Neo.
HEAD of SEO et Commercial Freelance at Ekko Media
September 30, 2022 - July 18, 2025
Defined and commercialized SEO service offerings, achieving over 50% revenue growth. Managed projects for clients such as sosmalus.eu and adomlingua.fr with significant traffic growth results.
SEO Consultant Freelance
August 31, 2021 - July 18, 2025
Provided SEO consulting for major accounts and agencies, including Assurland.com, focusing on keyword strategy and traffic growth.
CONSULTANT SEO SENIOR – TEAM LEADER at PIXALIONE
March 31, 2020 - July 18, 2025
Led large-scale SEO projects domestically and internationally, managed teams and junior consultants, conducted client training, and delivered strong traffic and sales growth for clients like GIFI and Ticketmaster.
CONSULTANT SEO SENIOR at KEYADE
September 30, 2017 - July 18, 2025
Managed SEO projects for major national and international clients such as Gîtes de France and Royal Air Maroc.
CONSULTANT SEO at L’AGENCE WEB
July 31, 2015 - July 18, 2025
Conducted SEO projects for French and English audiences for clients such as Stade de France.
CONSULTANT SEO at GOLDEN MARKET
February 28, 2014 - July 18, 2025
Optimized CMS and trained clients in SEO basics.
CONSULTANT SEO Junior at ACTIVIS
October 31, 2012 - July 18, 2025
Performed keyword research and site architecture recommendations.
Consultant SEO Freelance at Freelance
August 1, 2023 - Present
Providing SEO consulting and training services to major clients including Chanel and Institut Origami. Assisting clients with technical SEO audits, keyword research, content strategy, and international SEO. Acting as a freelance expert since August 2023.
Consultant Senior Team Leader at SLAP Digital
July 31, 2023 - July 19, 2025
Led the SEO team and was responsible for defining and commercializing service offerings. Trained the SEO team on advanced tools and methodologies. Managed projects for clients such as Suez Valo Service, Indig Neo, Dilitrust, and NCT Immo.
Head of SEO and Commercial Freelance at Ekko Media
September 30, 2022 - July 19, 2025
Defined the service offering and led commercialization efforts resulting in over 50% revenue growth. Managed SEO campaigns for clients including sosmalus.eu, adomlingua.fr, esra.edu, and mon-comparateur.fr with significant traffic improvements.
SEO Consultant Freelance at Freelance
August 31, 2021 - July 19, 2025
Delivered SEO consulting services to large accounts and agencies, including Assurland.com and Oswald Orb. Achieved significant traffic increases through targeted SEO interventions and keyword optimization.
Consultant SEO Senior - Team Leader at Pixalione
March 31, 2020 - July 19, 2025
Managed major projects for national and international clients, supervised teams, trained junior consultants, and delivered over 50 client training sessions. Key clients included GIFI, NELINKIA, LABORATOIRES UNISSON, and TICKETMASTER with notable traffic and revenue growths.
Consultant SEO Senior at Keyade
September 30, 2017 - July 19, 2025
Managed SEO projects for big clients in France and internationally such as Gîtes de France, Level Shoes, and Royal Air Maroc.
Consultant SEO at L’Agence Web
July 31, 2015 - July 19, 2025
Managed SEO projects in French and English for clients such as Stade de France and Côté Lumière.
Consultant SEO at Golden Market
February 28, 2014 - July 19, 2025
Performed technical CMS optimization and provided basic SEO training to clients.
Consultant SEO Junior at Activis
October 31, 2012 - July 19, 2025
Conducted keyword benchmarking and keyword research, proposed site structure improvements.

Education

MBA at Thunderbird School of Global Management
September 1, 2000 - May 31, 2002
Bachelor Degree at IPESUP - IMIP MBA
September 1, 1996 - June 30, 2001
Licence at IUT Mulhouse
October 1, 2011 - February 29, 2012
MBA at Thunderbird School of Global Management
September 1, 2000 - May 31, 2002
Bachelor Degree at IPESUP - IMIP MBA
September 1, 1996 - June 30, 2001
Licence SEO at IUT Mulhouse
October 1, 2011 - February 29, 2012

Qualifications

Data Analysis Essentials
February 1, 2024 - May 31, 2024
Data SEO Labs
September 1, 2020 - September 30, 2020
Masterclass Moteur + SEO
January 1, 2015 - December 31, 2015
Licence SEO
October 1, 2011 - February 29, 2012
Data Analysis Essentials
February 1, 2024 - May 31, 2024
Data SEO Labs
September 1, 2020 - September 2, 2020
Masterclass Moteur + SEO
January 1, 2015 - January 2, 2015
Licence SEO
October 1, 2011 - February 29, 2012
Formation Frères PEYRONNET
June 1, 2015 - June 30, 2015

Industry Experience

Professional Services, Education, Retail, Financial Services, Software & Internet, Media & Entertainment