Available to hire
I am a global functional expert in creating, launching and leading new projects that align with business needs and goals. I specialize in talent searching, leading and developing people and teams, and managing departments in collaboration with other business functions such as sales, technical, management, HR and APSA.
I am an expert in defining and developing strategy for marketing communications and branding, innovation, digital environment, loyalty programs and services.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Advanced
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
Work Experience
Marketing Manager Europe at NUSEED
January 1, 2023 - PresentCreation, development, leading and implementing strategic marketing plans and global projects across western, eastern, and central European countries. Developing digital marketing strategy including digital, social, training, awareness, and monitoring. Managing budget, billing, resources, and suppliers.
Strategy, Digital and Branding Marketing Manager at BAYER IBERIA
December 31, 2021 - July 18, 2025Creation, development, and leading of projects including Catedra Bayer, Social Nets, Impulso Bayer loyalty program, Precision marketing campaigns, CRM and Skill Camp. Measurement of key performance indicators and training marketing teams in digital transformation. Responsible for guidelines creation and implementation for audit readiness. Managed CRM and customer data categorization enabling precision marketing. Promoted and shared projects across EMEA. Developed digital and social media plans, content and analytics, crisis management, and event planning. Budget, billing, resources and supplier management as well as process simplification and cost savings.
Brand and Communications Manager at BAYER IBERIA
December 31, 2016 - July 18, 2025Creation and development of brand advertising campaigns for products and services. Strategy design for cross-functional campaigns. Provider selection and management. Product label creation workflows. Trade show stand and marketing materials design. Responsible for budget, billing, resources, supplier management. Stakeholder engagement, press releases, media management, content creation for magazines and audiovisual channels. Crisis communication and societal acceptance improvement.
Marketing and Communications Manager at GRUPO FIBLA
December 31, 2010 - July 18, 2025Internal and external engagement, external media content creation, crisis communication responsibilities. Led marketing projects including event management, branding, marketing plans, KPI tracking, consumer and market trend analysis. Clients included Bang&Oluffsen, TAV, Escena Showroom.
Marketing Brand Manager at CONFIAL
December 31, 2008 - July 18, 2025Business strategy formulation, media management, branding, corporate communications, marketing plan and event planning. Included news clipping and creative and strategic marketing solutions and services.
Marketing Manager Europe at Nuseed
January 1, 2023 - PresentResponsible for creating, developing, leading, and implementing strategic marketing plans and global projects across western, eastern, and central Europe. Developed digital marketing strategies encompassing digital, social media, training, awareness, and monitoring. Managed budgets, billing, resources, and suppliers efficiently.
Strategy, Digital and Branding Marketing Manager at Bayer Iberia
December 31, 2021 - August 5, 2025Led the creation, development, and management of innovative projects such as Catedra Bayer, social networks initiatives, Impulso Bayer loyalty program, precision marketing campaigns, CRM, Skill Camp, and media channels, achieving significant savings in money, effort, and time. Trained marketing teams on digital transformation and implemented guidelines and audits. Managed loyalty programs, CRM categorization, and precision marketing campaign implementations. Promoted and exported local projects across EMEA. Managed digital and social media marketing plans, including funnel building, content planning, performance analytics, crisis management, and event planning for product launches and corporate meetings. Oversaw budget, billing, resources, and suppliers while streamlining corporate processes and reducing costs.
Brand and Communications Manager at Bayer Iberia
December 31, 2016 - August 5, 2025Created and developed brand advertising campaigns for core products, families, and services. Designed cross-functional message strategies, selected and managed agencies and studios, and handled product label workflows. Designed marketing materials, trade stands, and managed budgets and suppliers. Engaged with key stakeholders, partnerships, and media. Produced press releases, corporate dossiers, interviews, and audiovisual content for internal and external communication including crisis communication management. Worked to enhance societal understanding and acceptance of the business.
Marketing and Communications Manager at Grupo Fibla
December 31, 2010 - August 5, 2025Led marketing projects including content creation for external media, crisis communication, event management, branding, marketing planning, and analysis of key performance indicators and consumer trends. Engaged with internal employees and management. Worked with clients such as Bang & Oluffsen, TAV, and Escena Showroom.
Marketing Brand Manager at Confial
December 31, 2008 - August 5, 2025Handled business strategy, media management, branding, corporate communications, marketing planning, event planning, news clipping, creative and strategic marketing solutions, and services.
Various roles in production and advertising at Noclafilms, Doble SSA, Planavisio, McCann Erikson, BBDO
December 31, 2005 - August 5, 2025Performed roles including producer, advertiser, TV editor, and designer at multiple advertising and production agencies. Worked with clients such as Henkel, Matutano, Nescafé, Unilever, Martini, Hallmarks, Intimissimi, Bacardi, PortAventura, Myrurgia, and others.
Marketing Manager Europe at Nuseed
January 1, 2023 - PresentLeading the creation, development, implementation, and management of strategic marketing plans and global projects across western, eastern, and central European countries. Responsible for digital marketing strategy development including digital, social media, training, awareness, and monitoring. Overseeing budget, billing, resource management, and supplier coordination.
Strategy, Digital and Branding Marketing Manager at Bayer Iberia
December 31, 2021 - August 29, 2025Created, developed and led multiple projects such as Cátedra Bayer, Social Media initiatives, loyalty programs (Impulso Bayer), precision marketing campaigns, CRM, Skill Camp, and media channels to save resources and improve efficiency. Measured key performance indicators and trained marketing teams in digital transformation. Managed creation and implementation of audit guidelines. Spearheaded loyalty program development and CRM database categorization. Developed and executed digital, social media strategies, content plans, analytics, crisis management, and events planning including product launches and corporate meetings. Promoted cross-regional project sharing and collaboration across EMEA. Responsible for budgets, billing, resources, suppliers, and streamlining processes.
Brand and Communications Manager at Bayer Iberia
December 31, 2016 - August 29, 2025Developed and managed brand advertising campaigns for core products and services. Designed cross-functional messaging campaigns and coordinated with agencies and studios. Managed product labels creation workflows, trade fairs stands, marketing materials, external media relations, press releases, corporate dossiers, TV videos, and internal/external content. Led crisis communications and stakeholder engagement to increase societal understanding and acceptance of the business. Accountable for budget, billing, resource and supplier management.
Marketing and Communications Manager at Grupo Fibla
December 31, 2010 - August 29, 2025Led marketing project creation, development, and implementation including event management, branding, marketing plans, KPIs, consumer and market trend analyses. Produced external media content and handled crisis communications. Notable clients included Bang & Oluffsen, TAV, and Escena Showroom. Coordinated internal employee and management engagement.
Marketing Brand Manager at Confial
December 31, 2008 - August 29, 2025Managed business strategy, media management, branding, corporate communications, marketing plans, event planning, news clipping, and creative strategy for marketing solutions and services.
Producer / Advertiser / TV Editor / Designer at Various (Noclafilms, Doble SSA, Planavisio, McCann Erickson, BBDO)
December 31, 2005 - August 29, 2025Held various roles including producer, advertiser, TV editor, and designer working on campaigns for clients such as Henkel, Matutano, Nescafé, Unilever, Martini, Hallmarks, Intimissimi, Bacardi, Port Aventura, and many others.
Marketing Manager Europe at Nuseed
January 1, 2023 - PresentResponsible for creation, development, leadership, and implementation of strategic marketing plans and global projects across western, eastern, and central European countries. Developed digital marketing strategies including social media, training, awareness, and monitoring. Managed budget, billing, resources, and suppliers.
Strategy, Digital and Branding Marketing Manager at Bayer Iberia
December 31, 2021 - August 29, 2025Led creation, development, and management of projects such as Catedra Bayer, Social Networks, Impulso Bayer loyalty program, precision marketing campaigns, CRM, and media channels to save money, effort, and time. Measured KPIs and trained marketing teams on digital transformation. Managed loyalty programs and CRM implementation. Developed digital and social media plans, including audience segmentation, content planning, analytics, and crisis management. Planned events such as product launches, corporate meetings, forums, fairs, and sales distributor trips. Implemented corporate processes and managed budget and suppliers.
Brand and Communications Manager at Bayer Iberia
December 31, 2016 - August 29, 2025Created and developed brand advertising campaigns for core products and services. Designed cross-functional messaging strategies and managed supplier agency relationships. Produced marketing materials including labels, stands, and press releases. Managed external media and corporate communications. Oversaw crisis communication and increased societal understanding and acceptance of the business. Responsible for budget and resources.
Marketing and Communications Manager at Grupo Fibla
December 31, 2010 - August 29, 2025Led marketing projects and branding efforts for clients including Bang & Olufsen, TAV, and Escena Showroom. Created external media content and handled crisis communications. Managed events, marketing plans, KPIs, and consumer and market trend analysis. Engaged with internal employees and management.
Marketing Brand Manager at Confial
December 31, 2008 - August 29, 2025Managed business strategy, media management, branding, corporate communications, marketing planning, and event planning. Created marketing solutions and managed news clipping activities.
Producer / Advertiser / TV Editor / Designer at Various including Noclafilms, Doble SSA, Planavisio, McCann Erickson, BBDO
December 31, 2005 - August 29, 2025Worked in production, advertising, TV editing, designing for clients such as Henkel, Matutano, Nescafé, Unilever, Martini, and Port Aventura.
Marketing Manager Europe at Nuseed
January 1, 2025 - January 1, 2025Creation, development, leading and implementing strategic marketing plans and global projects in western, eastern and central countries through Europe. Digital Marketing Strategy Development: Digital, Social, Training, Awareness and Monitoring. Responsible for budget, billing, resources and suppliers’ management.
Strategy, Digital and Branding Marketing Manager at Bayer Iberia
January 1, 2021 - January 1, 2021Projects creation, development and leading - such as Catedra Bayer, Social Nets, Impulso Bayer loyalty program, Precision mk campaigns, CRM, Skill Camp, Media channels - to achieve money, effort and time savings. Measure key performance indicators. Training of marketing teams in digital transformation. Responsible for creation and implementation of guidelines that include local projects for audits.
Brand and Communications Manager at Bayer Iberia
January 1, 2016 - January 1, 2016Creation, Launch and Enhancement of Loyalty Program - Bayer Agro S v and transformation process to Impulso Bayer - CRM responsible; leading the categorization of Customer Data base and achieving the implementation of Precision Marketing Campaigns; promotion and sharing of local projects across EMEA, in different teams, forums or summits. Digital & Social Media plan / Data-Based Audiences, Customer Profile and Customer Journey Creation. Crisis management.
Portfolio and Marketing Analyst at Bayer Iberia
January 1, 2021 - January 1, 2021Projects creation and analysis to support marketing decisions; measure KPIs; contribute to budget optimization and resource planning.
Marketing and Communications Manager at Grupo Fibla
January 1, 2010 - January 1, 2010Engagement with internal management and external media; leadership in marketing projects, events, branding and planning; KPI tracking; monitoring consumer and market trends.
Marketing Brand Manager at Confial
January 1, 2008 - January 1, 2008Business strategy, media management, branding, corporate communications, marketing plan, events planning, news clipping and creative/strategic marketing solutions.
Producer / Advertiser / TV Editor / Designer at Noclafilms; Doble SSA; Planavisio; McCann Erikson; BBDO
January 1, 2005 - January 1, 2005Early career roles spanning production, advertising, TV editing and design across multiple agencies.
Portfolio and Marketing Analyst
January 1, 2010 - December 31, 2021Strategy, digital and branding marketing activities; measure KPIs; training marketing teams in digital transformation; and development of guidelines for local audits.
Strategy, Digital and Branding Marketing Manager at Bayer Iberia
January 1, 2016 - December 31, 2021Projects creation, development and leading such as Catedra Bayer, Social Nets, Impulso Bayer loyalty program, Precision Marketing campaigns, CRM, Skill Camp, Media channels; budget, metrics, and CRM management; leading customer data base categorization and deployment of precision marketing campaigns; digital and social media planning, monitor and analytics; event planning and product launches.
Brand and Communications Manager at Bayer Iberia
January 1, 2012 - December 31, 2016Brand advertising campaigns for core products, cross-functional message strategy, agency/vendor management, product labeling workflow, trade fair design, stakeholder engagement, media relations, crisis communication.
Marketing and Communications Manager at Grupo Fibla
January 1, 2008 - December 31, 2010Leadership in marketing projects, external media content, crisis communication responsibilities, event management, branding and KPIs.
Marketing Brand Manager at CONFIAL
January 1, 2005 - December 31, 2008Business strategy, media management, branding, corporate communications, marketing plans, events and agency selection.
Producer at Nocla Films
January 1, 2001 - December 31, 2005Producer and production coordination for advertising projects; early career roles in TV/editorial production and agency work (Doble SSA, Planavisio, McCann Erickson, BBDO).
Portfolio and Marketing Analyst at Bayer Iberia
January 1, 2010 - January 1, 2021Projects creation, development and leading - such as Catedra Bayer, Social Nets, Impulso Bayer loyalty program, Precision mk campaigns, CRM, Skill Camp, Media channels - to achieve money, effort and time savings. Measure KPIs. Training of marketing teams in digital transformation. Creation and implementation of guidelines for audits. CRM responsibilities; leading the categorization of Customer Data base and achieving the implementation of Precision Marketing Campaigns.
Marketing Brand Manager at Confi al
January 1, 2005 - January 1, 2008Business strategy, media management, branding, corporate communications, marketing plan, events planning.
Producer / TV Editor / Designer at Various (Noclafilms, Doble SSA, Planavisio, McCann Erikson, BBDO)
January 1, 2001 - January 1, 2005Producer in Noclafilms, Advertiser in Doble SSA, TV Editor in Planavisio, Producer in McCann Erickson, Designer in BBDO; clients include Henkel, Nescafé, Unilever, Martini, Hallmarks, etc.
Education
Audio visual Production Master Degree at Universitat Ramon Llull de Barcelona
January 1, 2003 - December 31, 2003Advertising and PR Degree at Universitat Autònoma de Barcelona
January 1, 2002 - December 31, 2002Graphic Design at BAU Escola Disseny de Barcelona
January 1, 2000 - December 31, 2000Leadership course at ESADE School, Barcelona
January 1, 2020 - December 31, 2020Leading to business performance at EADA Business School, Barcelona
January 1, 2020 - December 31, 2020Sensibility to Digital Economy at ESIC Business and Marketing School, Valencia
January 1, 2019 - December 31, 2019Digital Marketing at ESIC Business and Marketing School, Valencia
January 1, 2018 - December 31, 2018Digital Lab at INESDI Digital Marketing School, Barcelona
January 1, 2018 - December 31, 2018Strategic & Digital Marketing Communication course at ESIC Business and Marketing School, Valencia
January 1, 2017 - December 31, 2017Personal Leadership Program at AXYA, Valencia
January 1, 2016 - December 31, 2016Marketing & Communication course at ESIC Business and Marketing School, Valencia
January 1, 2014 - December 31, 2014Audio visual Production Master Degree at Universitat Ramon Llull de Barcelona
January 1, 2003 - December 31, 2003Advertising and PR Degree at Universitat Autònoma de Barcelona
January 1, 2002 - December 31, 2002Graphic Design Diploma at BAU Escola Disseny de Barcelona
January 1, 2000 - December 31, 2000Leadership course at ESADE Business School, Barcelona
January 1, 2020 - December 31, 2020Leading to Business Performance at EADA Business School, Barcelona
January 1, 2020 - December 31, 2020Sensibility to Digital Economy at ESIC Business and Marketing School, Valencia
January 1, 2019 - December 31, 2019Digital Marketing at ESIC Business and Marketing School, Valencia
January 1, 2018 - December 31, 2018Digital Lab at INESDI Digital Marketing School, Barcelona
January 1, 2018 - December 31, 2018Strategic & Digital Marketing Communication course at ESIC Business and Marketing School, Valencia
January 1, 2017 - December 31, 2017Personal Leadership Program at AXYA, Valencia
January 1, 2016 - December 31, 2016Marketing & Communication course at ESIC Business and Marketing School, Valencia
January 1, 2014 - December 31, 2014Audio Visual Production Master Degree at Universitat Ramon Llull de Barcelona
January 1, 2003 - December 31, 2003Advertising and PR Degree at Universitat Autònoma de Barcelona
January 1, 2002 - December 31, 2002Graphic Design at BAU Escola Disseny de Barcelona
January 1, 2000 - December 31, 2000Leadership course at ESADE School, Barcelona
January 1, 2020 - December 31, 2020Leading to business performance at EADA Business School, Barcelona
January 1, 2020 - December 31, 2020Sensibility to Digital Economy at ESIC Business and Marketing School, Valencia
January 1, 2019 - December 31, 2019Digital Marketing at ESIC Business and Marketing School, Valencia
January 1, 2018 - December 31, 2018Digital Lab at INESDI Digital Marketing School, Barcelona
January 1, 2018 - December 31, 2018Strategic & Digital Marketing Communication course at ESIC Business and Marketing School, Valencia
January 1, 2017 - December 31, 2017Personal Leadership Program at AXYA, Valencia
January 1, 2016 - December 31, 2016Marketing & Communication course at ESIC Business and Marketing School, Valencia
January 1, 2014 - December 31, 2014Audio Visual Production Master Degree at Universitat Ramon Llull de Barcelona
January 1, 2003 - December 31, 2003Advertising and PR Degree at Universitat Autònoma de Barcelona
January 1, 2002 - December 31, 2002Graphic Design at BAU Escola Disseny de Barcelona
January 1, 2000 - December 31, 2000Advertising and PR Degree at Universitat Autònoma de Barcelona
January 11, 2030 - January 1, 2002Graphic Design at BAU Escola Disseny de Barcelona
January 11, 2030 - January 1, 2000Master Degree in Audio-Visual Production at Universitat Ramon Llull de Barcelona
January 11, 2030 - January 1, 2003AI Essentials at Google/IBM Fundae
January 11, 2030 - November 24, 2025Leadership course at ESADE School
January 11, 2030 - November 24, 2025Leading to business performance at EADA Business School, Barcelona
January 1, 2020 - November 24, 2025Sensibility to Digital Economy at ESIC Business and Marketing School, Valencia
January 1, 2019 - November 24, 2025Digital Marketing at ESIC Business and Marketing School, Valencia
January 1, 2018 - November 24, 2025Digital Lab at INES DI Digital Marketing School, Barcelona
January 1, 2018 - November 24, 2025Strategic & Digital Marketing Communication course at ESIC Business and Marketing School, Valencia
January 1, 2017 - November 24, 2025Personal Leadership Program at AXYA, Valencia
January 1, 2016 - November 24, 2025Marketing & Communication course at ESIC Business and Marketing School, Valencia
January 1, 2014 - November 24, 2025AI Essentials at Google IBM Fundae
January 11, 2030 - January 1, 2025Leadership Course at ESADE School
January 11, 2030 - January 1, 2025Leading to business performance at EADA Business School, Barcelona
January 11, 2030 - January 1, 2020Sensibility to Digital Economy at ESIC Business and Marketing School, Valencia
January 11, 2030 - January 1, 2020Digital Marketing at ESIC Business and Marketing School, Valencia
January 11, 2030 - January 1, 2019Digital Lab at INES DI Digital Marketing School, Barcelona
January 11, 2030 - January 1, 2018Strategic & Digital Marketing Communication course at ESIC Business and Marketing School, Valencia
January 11, 2030 - January 1, 2018Personal Leadership Program at AXYA, Valencia
January 11, 2030 - January 1, 2017Marketing & Communication course at ESIC Business and Marketing School, Valencia
January 11, 2030 - January 1, 2016Audio Visual Production Master Degree at Universitat Ramon Llull de Barcelona
January 11, 2030 - January 1, 2014Advertising and PR Degree at Universitat Autònoma de Barcelona
January 11, 2030 - January 1, 2003Graphic Design at BAU Escola Disseny de Barcelona
January 11, 2030 - January 1, 2002Audio Visual Production - Master Degree at Universitat Ramon Llull de Barcelona
January 11, 2030 - January 1, 2003Advertising and PR Degree at Universitat Autònoma de Barcelona
January 11, 2030 - January 1, 2002Graphic Design at BAU Escola Disseny de Barcelona
January 11, 2030 - January 1, 2000Qualifications
Leadership course
January 1, 2020 - December 31, 2020Leading to business performance
January 1, 2020 - December 31, 2020Sensibility to Digital Economy
January 1, 2019 - December 31, 2019Digital Marketing
January 1, 2018 - December 31, 2018Digital Lab
January 1, 2018 - December 31, 2018Strategic & Digital Marketing Communication course
January 1, 2017 - December 31, 2017Personal Leadership Program
January 1, 2016 - December 31, 2016Marketing & Communication course
January 1, 2014 - December 31, 2014AI Essentials
January 11, 2030 - November 24, 2025Leadership course
January 11, 2030 - November 24, 2025Leading to business performance
January 1, 2020 - November 24, 2025Sensibility to Digital Economy
January 1, 2019 - November 24, 2025Digital Marketing
January 1, 2018 - November 24, 2025Digital Lab
January 1, 2018 - November 24, 2025Strategic & Digital Marketing Communication course
January 1, 2017 - November 24, 2025Personal Leadership Program
January 1, 2016 - November 24, 2025Marketing & Communications course
January 1, 2014 - November 24, 2025Leadership Course
January 11, 2030 - January 29, 2026AI Essentials
January 11, 2030 - January 1, 2025AI Essentials
January 11, 2030 - January 29, 2026Leadership course
January 1, 2025 - January 29, 2026Leading to business performance
January 1, 2020 - January 29, 2026Sensibility to Digital Economy
January 1, 2020 - January 29, 2026Digital Marketing
January 1, 2019 - January 29, 2026Digital Lab
January 1, 2018 - January 29, 2026Strategic & Digital Marketing Communication
January 1, 2018 - January 29, 2026Personal Leadership Program
January 1, 2017 - January 29, 2026Marketing & Communication course
January 1, 2016 - January 29, 2026Audio Visual Production Master Degree
January 1, 2014 - January 29, 2026Advertising and PR Degree
January 11, 2030 - January 1, 2002Industry Experience
Agriculture & Mining, Consumer Goods, Life Sciences, Manufacturing, Professional Services, Media & Entertainment, Retail, Education, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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