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Hi! I'm Brenda, a Social Media Specialist with over 4 years of experience helping brands grow their presence and engage with their audiences across platforms like TikTok, Instagram, and YouTube. I’m passionate about creating organic, viral content and leading influencer campaigns that really connect with Gen Z and millennial audiences. I enjoy working in fast-paced environments where I can bring a 360° brand vision to life—whether it’s through creative storytelling, data-driven strategies, or collaborating with top talents and strategic partners globally. I’m always eager to learn and take on new challenges in the evolving world of digital marketing.…Hi! I'm Brenda, a Social Media Specialist with over 4 years of experience helping brands grow their presence and engage with their audiences across platforms like TikTok, Instagram, and YouTube. I’m passionate about creating organic, viral content and leading influencer campaigns that really connect with Gen Z and millennial audiences. I enjoy working in fast-paced environments where I can bring a 360° brand vision to life—whether it’s through creative storytelling, data-driven strategies, or collaborating with top talents and strategic partners globally. I’m always eager to learn and take on new challenges in the evolving world of digital marketing.

Brenda A. Martínez

Social Media Manager, Content Creator, Community Manager, +2

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Hi! I'm Brenda, a Social Media Specialist with over 4 years of experience helping brands grow their presence and engage with their audiences across platforms like TikTok, Instagram, and YouTube. I’m passionate about creating organic, viral content and leading influencer campaigns that really connect with Gen Z and millennial audiences. I enjoy working in fast-paced environments where I can bring a 360° brand vision to life—whether it’s through creative storytelling, data-driven strategies, or collaborating with top talents and strategic partners globally. I’m always eager to learn and take on new challenges in the evolving world of digital marketing.…Hi! I'm Brenda, a Social Media Specialist with over 4 years of experience helping brands grow their presence and engage with their audiences across platforms like TikTok, Instagram, and YouTube. I’m passionate about creating organic, viral content and leading influencer campaigns that really connect with Gen Z and millennial audiences. I enjoy working in fast-paced environments where I can bring a 360° brand vision to life—whether it’s through creative storytelling, data-driven strategies, or collaborating with top talents and strategic partners globally. I’m always eager to learn and take on new challenges in the evolving world of digital marketing.

Available to hire

Hi! I’m Brenda, a Social Media Specialist with over 4 years of experience helping brands grow their presence and engage with their audiences across platforms like TikTok, Instagram, and YouTube. I’m passionate about creating organic, viral content and leading influencer campaigns that really connect with Gen Z and millennial audiences.

I enjoy working in fast-paced environments where I can bring a 360° brand vision to life—whether it’s through creative storytelling, data-driven strategies, or collaborating with top talents and strategic partners globally. I’m always eager to learn and take on new challenges in the evolving world of digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Content & Social Media Creator at It Closet

March 31, 2024 - July 18, 2025

Created and scheduled Instagram and TikTok content focused on fashion and lifestyle while maintaining brand aesthetics. Wrote visual and audiovisual storytelling aligned with brand positioning. Edited and updated website visuals using Shopify, adapting collections and layout for campaigns. Managed and segmented email marketing campaigns with Brevo, focusing on promotions, launches, and loyalty. Developed and implemented push notification strategy using OneSignal increasing conversions during key campaigns.

Social Media Specialist at Northius

March 1, 2024 - Present

Developed and executed social media strategy for 5 brands (CEAC, Nubika, CEMP, Tokio School, Flou), tailoring content to each brand's goals and platforms. Produced multi-platform content including copywriting, scriptwriting, creative ideation, and on-screen participation. Led influencer campaigns with talents like Ibai Llanos boosting visibility and engagement. Performed weekly and monthly performance analyses to improve campaign results and community growth. Specialized in organic and viral strategies engaging Gen Z and millennial audiences.

Social Media & Community Manager at Huakai Travel

November 30, 2023 - July 18, 2025

Managed an Instagram community of 175K+ followers enhancing engagement through organic content, interaction, and collaborations. Executed influencer campaigns with top Spanish creators in collaboration with agencies. Built strategic partnerships with brands integrating travel and product-based content. Coordinated international content production in Cuba, Greece, and Albania aligning assets with brand storytelling.

Communications Intern at Institución Educativa SEK

December 31, 2022 - July 18, 2025

Launched and managed the official TikTok account, handling content strategy, filming, editing, and publishing. Produced bilingual corporate podcasts as host. Wrote blog and editorial content for the university website. Conducted media monitoring and supported communications reporting.