I am a passionate Graphic Designer with expertise in branding, digital illustration, and storytelling. With a background in visual merchandising and design, I love creating compelling, trend-aware visuals that captivate audiences and elevate brand identity. Recently, I completed a Higher National Diploma in Graphic Design and was selected for the prestigious ICAD Upstarts 2024 programme, where I gained practical experience working on live briefs and collaborating with industry professionals. I am eager to bring my creative vision, technical skills, and problem-solving abilities to a dynamic design team. I thrive in team collaboration, adapt quickly to new challenges, and communicate effectively to ensure the best outcomes in every project I undertake.

Alexandra Chertif

I am a passionate Graphic Designer with expertise in branding, digital illustration, and storytelling. With a background in visual merchandising and design, I love creating compelling, trend-aware visuals that captivate audiences and elevate brand identity. Recently, I completed a Higher National Diploma in Graphic Design and was selected for the prestigious ICAD Upstarts 2024 programme, where I gained practical experience working on live briefs and collaborating with industry professionals. I am eager to bring my creative vision, technical skills, and problem-solving abilities to a dynamic design team. I thrive in team collaboration, adapt quickly to new challenges, and communicate effectively to ensure the best outcomes in every project I undertake.

Available to hire

I am a passionate Graphic Designer with expertise in branding, digital illustration, and storytelling. With a background in visual merchandising and design, I love creating compelling, trend-aware visuals that captivate audiences and elevate brand identity. Recently, I completed a Higher National Diploma in Graphic Design and was selected for the prestigious ICAD Upstarts 2024 programme, where I gained practical experience working on live briefs and collaborating with industry professionals.

I am eager to bring my creative vision, technical skills, and problem-solving abilities to a dynamic design team. I thrive in team collaboration, adapt quickly to new challenges, and communicate effectively to ensure the best outcomes in every project I undertake.

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Language

English
Fluent
Italian
Beginner
Romanian, Moldavian, Moldovan
Fluent

Work Experience

ICAD Upstarts 2024 - Training and Mentorship Programme at ICAD
November 30, 2024 - July 18, 2025
Selected for this highly competitive, industry-recognized programme designed for emerging creative talent. Worked on live briefs from real clients, developing innovative design solutions under mentorship from industry leaders. Gained hands-on experience in branding, typography, and visual storytelling, strengthening my ability to create compelling designs with a strategic impact.
Sales Advisor at Claddagh Jewellers, Dublin
July 31, 2020 - July 18, 2025
Designed and arranged in-store displays, increasing product visibility and engagement. Assisted in marketing material development, enhancing brand presence in-store. Provided customer consultations on jewellery craftsmanship and design, using storytelling to elevate the customer experience.
Sales Advisor at Moss Bros, Dundrum, Dublin
December 31, 2018 - July 18, 2025
Developed in-store visual merchandising strategies, ensuring displays aligned with the brand’s identity. Delivered creative styling that improved customer experience and drove sales. Awarded Best Salesperson (Jan 2018) and contributed to the store’s Retailer of the Year win at Dundrum Shopping Centre.
Design Intern at N & C Kilkenny, Dublin
January 31, 2017 - July 18, 2025
Created a professional-grade lookbook for marketing and production guidance, resulting in an increase in orders. Created branding visuals and marketing assets, strengthening the company’s visual identity.
Fashion Designer at Matei Conf Grup, Romania
July 31, 2016 - July 18, 2025
Developed technical sketches and marketing materials for a safety clothing line, leading to a notable increase in product sales. Collaborated with production teams to ensure quality and consistency in design execution.
Fashion Advisor at VALENTINO, Bucharest
April 30, 2014 - July 18, 2025
Designed elegant in-store displays, enhancing product presentation. Led the creation of a luxury lookbook showcasing seasonal collections, boosting customer acquisition and strengthening client loyalty.

Education

Higher National Diploma in Graphic Design at Ballyfermot College of Further Education (BCFE), Dublin
September 4, 2022 - May 31, 2024
Focused on digital design, visual branding, UX/UI, and storytelling.
Bachelor’s Degree in Fashion Design at National University of Arts, Bucharest
September 3, 2007 - July 2, 2010

Qualifications

ICAD Upstarts 2024 - Training and Mentorship Programme
September 1, 2024 - November 30, 2024

Industry Experience

Retail, Professional Services, Manufacturing