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Hi, I'm Marianissa Rada Yibrin, a Digital Project Manager and Content Marketing Specialist with a passion for driving effective multi-channel campaigns. I specialize in leading agile teams, managing content production, and optimizing marketing strategies to increase engagement and conversion rates. I'm proficient in tools like Scrum, Kanban, Asana, and SEO best practices, always aiming to deliver customer-centric solutions. Over the years, I've worked across various industries, collaborating with cross-functional teams to produce innovative digital content and automate workflows that reduce time to market. Whether leading a digital transformation at Vodafone Spain or managing complex campaigns at Haier Group, I focus on continuous improvement and data-driven decision-making to maximize results.…Hi, I'm Marianissa Rada Yibrin, a Digital Project Manager and Content Marketing Specialist with a passion for driving effective multi-channel campaigns. I specialize in leading agile teams, managing content production, and optimizing marketing strategies to increase engagement and conversion rates. I'm proficient in tools like Scrum, Kanban, Asana, and SEO best practices, always aiming to deliver customer-centric solutions. Over the years, I've worked across various industries, collaborating with cross-functional teams to produce innovative digital content and automate workflows that reduce time to market. Whether leading a digital transformation at Vodafone Spain or managing complex campaigns at Haier Group, I focus on continuous improvement and data-driven decision-making to maximize results.

Marianissa Rada Yibrin

Project Manager, Digital Marketer, Content Producer, +2

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Hi, I'm Marianissa Rada Yibrin, a Digital Project Manager and Content Marketing Specialist with a passion for driving effective multi-channel campaigns. I specialize in leading agile teams, managing content production, and optimizing marketing strategies to increase engagement and conversion rates. I'm proficient in tools like Scrum, Kanban, Asana, and SEO best practices, always aiming to deliver customer-centric solutions. Over the years, I've worked across various industries, collaborating with cross-functional teams to produce innovative digital content and automate workflows that reduce time to market. Whether leading a digital transformation at Vodafone Spain or managing complex campaigns at Haier Group, I focus on continuous improvement and data-driven decision-making to maximize results.…Hi, I'm Marianissa Rada Yibrin, a Digital Project Manager and Content Marketing Specialist with a passion for driving effective multi-channel campaigns. I specialize in leading agile teams, managing content production, and optimizing marketing strategies to increase engagement and conversion rates. I'm proficient in tools like Scrum, Kanban, Asana, and SEO best practices, always aiming to deliver customer-centric solutions. Over the years, I've worked across various industries, collaborating with cross-functional teams to produce innovative digital content and automate workflows that reduce time to market. Whether leading a digital transformation at Vodafone Spain or managing complex campaigns at Haier Group, I focus on continuous improvement and data-driven decision-making to maximize results.

Available to hire

Hi, I’m Marianissa Rada Yibrin, a Digital Project Manager and Content Marketing Specialist with a passion for driving effective multi-channel campaigns. I specialize in leading agile teams, managing content production, and optimizing marketing strategies to increase engagement and conversion rates. I’m proficient in tools like Scrum, Kanban, Asana, and SEO best practices, always aiming to deliver customer-centric solutions.

Over the years, I’ve worked across various industries, collaborating with cross-functional teams to produce innovative digital content and automate workflows that reduce time to market. Whether leading a digital transformation at Vodafone Spain or managing complex campaigns at Haier Group, I focus on continuous improvement and data-driven decision-making to maximize results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Work Experience

Digital Content Manager at Vodafone Spain

January 1, 2024 - Present

Supported email marketing strategy, programming, and data collection with Power BI, increasing newsletter open rates by 20%. Developed B2B2C email marketing strategies with personalized content focusing on conversion and loyalty. Executed promotions and segmented campaigns emphasizing campaign performance and message personalization. Managed online catalogs including descriptions, promotions, inventory, and prices to ensure consistent user experience. Analyzed daily e-commerce transactions to extract insights and adjust actions in real time.

Digital Content Manager at Vodafone Spain

January 1, 2024 - Present

Led digital content management for multi-channel campaigns, achieving a 17% increase in leads and email open rates through lifecycle marketing strategies and KPI optimization. Supported email marketing strategy, scheduling, and data collection via Power BI, increasing newsletter open rate by 20%. Developed B2B2C email marketing strategies focused on conversion and loyalty. Executed promotions and segmented campaigns targeting campaign performance and message personalization. Managed online catalogs ensuring consistent user experience and analyzed e-commerce transactions for actionable insights.

Digital Project Manager at Haier Group

December 31, 2023 - July 25, 2025

Responsible for production of contents in app and web design projects, consolidation of technical reports for digital projects. Led a digital content management team for multi-channel campaigns, achieving a 17% increase in leads and open rates through lifecycle marketing strategies and KPI tracking optimization. Coordinated deliverables for web and app projects with UX writing and stakeholder alignment. Executed high-performance campaigns focused on engagement and loyalty using CMS and email marketing platforms. Automated customer journeys and workflows reducing time-to-market by 20%. Conducted market trend analysis and benchmarking for data-driven decisions.

Digital Project Manager at Haier Group

December 31, 2023 - July 18, 2025

Coordinated product launches and produced digital content, managing tasks using Scrum and Kanban in Asana. Collaborated with cross-functional teams to develop innovative content, improving efficiency in campaign execution. Prioritized initiatives and validated deliverables in agile sprints with focus on customer success and end-user engagement. Supported SEO strategies in collaboration with Demand Generation to boost organic and paid lead generation. Aligned objectives with stakeholders and monitored campaign performance through dashboards.

Account Executive at Barceló Hotel Group

December 31, 2019 - July 25, 2025

Designed and automated eLearning training processes improving operational efficiency. Collaborated on internal campaigns and analyzed email open rates, generating reports for optimization. Introduced principles of customer engagement, database management, and multi-channel internal communication strategies.

Account Executive at Barceló Hotel Group

December 31, 2019 - July 18, 2025

Designed and automated eLearning training processes, enhancing team operational efficiency. Collaborated on internal campaigns, analyzed email open rates, and generated reports for optimization. Introduced customer engagement principles, managed databases, and supported multi-channel internal communication strategies.

Marketing Trainee at Procter & Gamble

September 30, 2014 - July 25, 2025

Learnt management and marketing fundamentals assisting in daily tasks and campaign support within the company.

Marketing Trainee at Procter & Gamble

September 30, 2014 - July 18, 2025

Marketing trainee role involving campaign support and data analysis during the program.