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Hi, I'm Dasha, a creative strategist and brand content leader with over 8 years of experience working across top creative agencies and startups in cities like London, Berlin, Brussels, and Moscow. I love shaping narrative-led content and building brand ecosystems that resonate both inside and outside the company. Turning a company's vibe into a content system that connects people and builds culture is what excites me the most. I've worked extensively with founders and creative brands to develop digital content strategies, produce engaging visuals and videos optimized for platforms such as TikTok and LinkedIn, and integrate AI tools for innovative creative workflows. Whether it’s from crafting newsletters or experimenting with short-form video content, I’m passionate about storytelling and helping brands find a clear, compelling voice.…Hi, I'm Dasha, a creative strategist and brand content leader with over 8 years of experience working across top creative agencies and startups in cities like London, Berlin, Brussels, and Moscow. I love shaping narrative-led content and building brand ecosystems that resonate both inside and outside the company. Turning a company's vibe into a content system that connects people and builds culture is what excites me the most. I've worked extensively with founders and creative brands to develop digital content strategies, produce engaging visuals and videos optimized for platforms such as TikTok and LinkedIn, and integrate AI tools for innovative creative workflows. Whether it’s from crafting newsletters or experimenting with short-form video content, I’m passionate about storytelling and helping brands find a clear, compelling voice.

Dasha Butuzova

Content Creator, Brand Strategist, Copywriter, +2

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Hi, I'm Dasha, a creative strategist and brand content leader with over 8 years of experience working across top creative agencies and startups in cities like London, Berlin, Brussels, and Moscow. I love shaping narrative-led content and building brand ecosystems that resonate both inside and outside the company. Turning a company's vibe into a content system that connects people and builds culture is what excites me the most. I've worked extensively with founders and creative brands to develop digital content strategies, produce engaging visuals and videos optimized for platforms such as TikTok and LinkedIn, and integrate AI tools for innovative creative workflows. Whether it’s from crafting newsletters or experimenting with short-form video content, I’m passionate about storytelling and helping brands find a clear, compelling voice.…Hi, I'm Dasha, a creative strategist and brand content leader with over 8 years of experience working across top creative agencies and startups in cities like London, Berlin, Brussels, and Moscow. I love shaping narrative-led content and building brand ecosystems that resonate both inside and outside the company. Turning a company's vibe into a content system that connects people and builds culture is what excites me the most. I've worked extensively with founders and creative brands to develop digital content strategies, produce engaging visuals and videos optimized for platforms such as TikTok and LinkedIn, and integrate AI tools for innovative creative workflows. Whether it’s from crafting newsletters or experimenting with short-form video content, I’m passionate about storytelling and helping brands find a clear, compelling voice.

Available to hire

Hi, I’m Dasha, a creative strategist and brand content leader with over 8 years of experience working across top creative agencies and startups in cities like London, Berlin, Brussels, and Moscow. I love shaping narrative-led content and building brand ecosystems that resonate both inside and outside the company. Turning a company’s vibe into a content system that connects people and builds culture is what excites me the most.

I’ve worked extensively with founders and creative brands to develop digital content strategies, produce engaging visuals and videos optimized for platforms such as TikTok and LinkedIn, and integrate AI tools for innovative creative workflows. Whether it’s from crafting newsletters or experimenting with short-form video content, I’m passionate about storytelling and helping brands find a clear, compelling voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Russian

Fluent

Work Experience

Freelance Marketing & Content Lead at RDA (Data Analytics SaaS)

June 30, 2025 - July 18, 2025

Developed internal and external content ecosystem including newsletters, blog posts, pitch decks, and branded visuals. Managed founder LinkedIn content, repurposing long-form into short-form formats for lead generation. Collaborated cross-functionally with sales for Shoptalk Barcelona, aligning event communications with brand and product voice. Acted as editor and content producer, overseeing visuals and copy for social, email, and internal slides.

Head of Brand & Co-Founder at YCC

December 1, 2024 - Present

Co-founded and freelance partnership working with founders and creative brands. Built and led digital content strategies for early-stage brands, often creating both internal playbooks and external storytelling systems. Designed founder-facing brand and content strategies including website, newsletters, and organic social for B2B and creative startups. Produced visual and short-form video content optimized for TikTok, LinkedIn, and Instagram. Integrated AI tools like ChatGPT, Midjourney, Claude, and Notion AI into workflows for faster and more experimental creative ideation. Led community sessions and workshops to improve brand voice, founder storytelling, and internal clarity.

Creative Copywriter (Part-time) at LA RED

March 31, 2024 - July 18, 2025

Developed and wrote high-performing social content for Eurowings. Created Instagram concepts that were notably mimicked by a competitor. Wrote visual-first concepts leveraging memes and Gen Z humour.

Creative Lead at JOURNEY AGENCY

August 31, 2022 - July 18, 2025

Led campaign storytelling across global teams for clients like BMW, BACARDI, and TikTok. Developed internal brand guides and external activation content. Managed junior creatives and reviewed content quality while maintaining visual alignment across digital platforms. Produced video concepts, scripts, and presentation materials for regional campaign launches.

Content Creative at TBWA\

April 30, 2021 - July 18, 2025

Developed reactive and campaign content for clients in finance, energy, and food delivery sectors. Created an out-of-home campaign that was shortlisted for the Silver Mercury Award. Produced in-app gamification mechanics, digital storytelling, and short-form concepts.

Creative Lead & Junior Art Director at OGILY UK

March 31, 2019 - July 18, 2025

Led creative efforts on Axe Global Instagram, developing platform-first content in collaboration with creators. Part of the pitch team for Snapchat Belgium focusing on Gen Z creator formats. Worked across creative strategy, briefing, and visual storytelling for clients including Coca-Cola, Fanta, Bombay Sapphire, and Unilever.