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Hi, I'm Yi-Tyng Tzeng, a passionate UX Researcher and Designer based in Nottingham, UK. I specialize in creating user-centered digital experiences through thorough research and clean, accessible design. My journey includes working with startups, government agencies, and freelance projects, where I've helped optimize user journeys and improve product usability. I enjoy collaborating across multidisciplinary teams and applying data-driven insights to design compelling interfaces that users love. Outside of work, I'm committed to continuous learning in emerging areas like AI product design and XR, always aiming to deliver solutions that balance user needs and business goals.…Hi, I'm Yi-Tyng Tzeng, a passionate UX Researcher and Designer based in Nottingham, UK. I specialize in creating user-centered digital experiences through thorough research and clean, accessible design. My journey includes working with startups, government agencies, and freelance projects, where I've helped optimize user journeys and improve product usability. I enjoy collaborating across multidisciplinary teams and applying data-driven insights to design compelling interfaces that users love. Outside of work, I'm committed to continuous learning in emerging areas like AI product design and XR, always aiming to deliver solutions that balance user needs and business goals.

Yi-Tyng Tzeng

UX Designer, UI Designer, Product Designer, +2

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Hi, I'm Yi-Tyng Tzeng, a passionate UX Researcher and Designer based in Nottingham, UK. I specialize in creating user-centered digital experiences through thorough research and clean, accessible design. My journey includes working with startups, government agencies, and freelance projects, where I've helped optimize user journeys and improve product usability. I enjoy collaborating across multidisciplinary teams and applying data-driven insights to design compelling interfaces that users love. Outside of work, I'm committed to continuous learning in emerging areas like AI product design and XR, always aiming to deliver solutions that balance user needs and business goals.…Hi, I'm Yi-Tyng Tzeng, a passionate UX Researcher and Designer based in Nottingham, UK. I specialize in creating user-centered digital experiences through thorough research and clean, accessible design. My journey includes working with startups, government agencies, and freelance projects, where I've helped optimize user journeys and improve product usability. I enjoy collaborating across multidisciplinary teams and applying data-driven insights to design compelling interfaces that users love. Outside of work, I'm committed to continuous learning in emerging areas like AI product design and XR, always aiming to deliver solutions that balance user needs and business goals.

Available to hire

Hi, I’m Yi-Tyng Tzeng, a passionate UX Researcher and Designer based in Nottingham, UK. I specialize in creating user-centered digital experiences through thorough research and clean, accessible design. My journey includes working with startups, government agencies, and freelance projects, where I’ve helped optimize user journeys and improve product usability.

I enjoy collaborating across multidisciplinary teams and applying data-driven insights to design compelling interfaces that users love. Outside of work, I’m committed to continuous learning in emerging areas like AI product design and XR, always aiming to deliver solutions that balance user needs and business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Freelance UX Researcher at Independent

April 1, 2025 - Present

Led UX research for an emerging app aimed at freelance professionals in cultural and creative industries. Conducted remote one-on-one usability testing on several prototype flows with target users, identifying usability issues and delivering actionable insights. Supported product direction and monetisation strategy through refined MVP and freemium models.

Freelance UX Researcher at Self-Employed

April 1, 2025 - Present

Led UX research for a nascent app aimed at redefining portfolio creation for freelance professionals in cultural and creative industries. Conducted remote usability testing on critical prototype flows with target users, identifying key usability issues and opportunities. Refined MVP direction and advised on freemium strategy to align product design with user value and monetisation goals.

UX Designer (Contract) at Reach Experience Design Co., Ltd.

September 30, 2023 - July 18, 2025

Optimized Taiwan’s Ministry of Finance tax filing software for over 5 million users by leading UX/UI design, collaborating with engineers and stakeholders to reduce filing time and improve customer satisfaction. Conducted usability testing to improve accessibility and aligned UI with WCAG standards. Delivered UX reports steering design iterations and led a design thinking workshop for bank managers.

UX Designer (Contract) at Reach Experience Design Co., Ltd.

September 30, 2023 - July 18, 2025

Led optimisation of Taiwan’s Ministry of Finance tax filing software for over 5 million users, reducing filing time by 25% and improving customer satisfaction scores. Conducted usability testing across platforms, improved accessibility according to WCAG standards, and synthesized insights into UX reports guiding design iterations. Supported UX design thinking workshops for bank department managers.

UX/UI Designer at OYA Career Co., Ltd.

March 31, 2023 - July 18, 2025

Redesigned the main consultation website to streamline booking flows using research insights and analytics, boosting booking conversion significantly. Led design and launch of a responsive Bootcamp service website, created UX artifacts, and managed developer handoff. Built a scalable design system improving consistency and reducing development time. Established the company's first UX research process and collaborated cross-functionally in an agile startup.

UX/UI Designer at OYA Career Co., Ltd.

March 31, 2023 - July 18, 2025

Redesigned main consultation website by leveraging GA4 data to streamline booking processes, increasing conversion rates from 8% to 86%. Led end-to-end design of Bootcamp service for Taiwanese overseas job seekers including user research, workshop facilitation, and development handoff. Built scalable Figma design system and formalised UX research processes within an agile startup.

UX Researcher (Contract) at Chiaki Design Co., Ltd.

February 28, 2023 - July 18, 2025

Developed a CRM system strategy for a major electricity provider serving over 23 million consumers. Led cross-departmental research to identify inefficiencies and deliver a comprehensive requirements analysis report to prioritize engineering tasks and accelerate development.

UX Researcher (Contract) at Chiaki Design Co., Ltd.

February 28, 2023 - July 18, 2025

Developed CRM system strategy for a major state-owned electricity provider with 23 million consumers. Led cross-departmental research activities to uncover inefficiencies and align stakeholders. Delivered a comprehensive Requirements Analysis Report prioritising development tasks.

Marketing Supervisor at The Eurasian Publishing Group

May 31, 2022 - July 18, 2025

Managed a team of six in marketing strategies and event organization. Implemented project management frameworks improving efficiency and proposal approval rates. Executed influencer and video marketing campaigns generating over 4 million views and achieving a 20x advertising ROI while expanding Instagram reach and engagement.

Marketing Supervisor at The Eurasian Publishing Group

May 31, 2022 - July 18, 2025

Led a 6-member marketing team, improving project management frameworks and proposal approval rates. Delivered high-impact influencer and video marketing campaigns generating over 4 million views and 20x advertising ROI. Enhanced social media reach and engagement through targeted content strategies.