Available to hire
I am an experienced digital marketing specialist with a strong background in developing and implementing comprehensive marketing strategies to achieve business goals. I enjoy creating engaging content, managing social media platforms, and analyzing market trends to optimize campaign performance. My passion is to help organizations grow their online presence and achieve their objectives through innovative digital marketing solutions.
With several years of experience in both education and corporate sectors, I have honed my skills in SEO, paid advertising, email marketing, and partnership development. I am a team player with excellent communication skills and a positive attitude, always eager to learn and adapt to the latest trends in digital marketing.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Digital Marketing Specialist at BPOSeats
August 1, 2024 - PresentDevelop and implement comprehensive digital marketing strategies to achieve business goals. Conduct market research to identify trends, target audiences, and competitor activities. Plan and execute multi-channel campaigns including SEO, SEM, PPC, email, and social media. Manage content creation, social media accounts, paid advertising, analytics, email marketing, and collaborate with sales teams and external agencies to optimize marketing efforts. Stay updated on digital marketing trends and experiment with new tools.
Digital Marketing Specialist at BPOSeats
August 1, 2024 - PresentDevelops and implements comprehensive digital marketing strategies to achieve business goals, conducts market research, and plans multi-channel campaigns including SEO, SEM, PPC, email, and social media. Manages content creation and curation, social media accounts, ad campaigns, search engine optimization, paid advertising including PPC campaigns, and email marketing. Tracks and analyzes campaign performance using analytic tools and collaborates with sales teams, web developers, and external agencies to align marketing efforts with business objectives while staying updated with the latest digital marketing trends.
Digital Marketing Specialist at BPOSeats
August 1, 2024 - PresentDevelop and implement comprehensive digital marketing strategies to achieve business goals. Conduct market research to identify trends, target audiences, and competitor activities. Plan and execute multi-channel campaigns including SEO, SEM, PPC, email, and social media. Manage content creation and editorial calendar, oversee social media management including ad campaigns and audience engagement. Optimize website content for SEO, manage paid advertising campaigns, track and analyze campaign performance through analytics tools, design and implement email marketing campaigns, and collaborate with sales, web developers, and external agencies to align marketing with business objectives.
Digital Marketing Specialist at BPOSeats
August 1, 2024 - PresentDevelop and implement comprehensive digital marketing strategies to achieve business goals. Conduct market research, plan and execute multi-channel campaigns including SEO, SEM, PPC, email, and social media. Manage content creation and social media platforms to increase audience engagement. Optimize SEO performance, manage paid advertising campaigns, and track analytics for improved marketing outcomes. Coordinate with sales, web developers, and external agencies. Stay updated on latest digital marketing trends and experiment with new tools and techniques.
Digital Marketing Specialist at BPOSeats
August 1, 2024 - PresentDevelop and implement comprehensive digital marketing strategies to achieve business goals. Conduct market research to identify trends, target audiences, and competitor activities. Plan and execute multi-channel campaigns including SEO, SEM, PPC, email, and social media. Develop and curate engaging content for social media platforms, websites, and blogs, collaborating with content creators and designers. Manage social media accounts and ad campaigns, optimize website content for better SEO, design and manage PPC campaigns, track and analyze campaign performance, and work closely with sales and web development teams. Stay updated on the latest digital marketing trends and adapt strategies accordingly.
Digital marketing and partnerships at ACWICT Institute of Technology
June 30, 2024 - July 18, 2025Created comprehensive marketing plans to promote the institute's programs and services. Oversaw digital marketing initiatives including social media, email marketing, SEO, and PPC advertising. Maintained brand image and produced engaging content to attract prospective students and partners. Conducted market research and competitor analysis. Developed strategic partnerships, coordinated events, and managed relationships with various stakeholders. Tracked and reported on KPIs to measure marketing effectiveness.
Digital Marketing and Partnerships at ACWICT Institute of Technology
June 30, 2024 - July 18, 2025Developed marketing strategies and oversaw digital marketing initiatives including social media marketing, email marketing, SEO, and PPC advertising. Maintained brand management and produced engaging content to attract prospective students and partners. Conducted market research and competitor analysis, developed strategic partnerships, and coordinated events to promote the institute. Managed relationships with students, alumni, and stakeholders, and tracked marketing KPIs to measure campaign effectiveness.
Digital marketing and partnerships at ACWICT Institute of Technology
June 30, 2024 - July 18, 2025Developed marketing strategies to promote programs and services, managed digital marketing initiatives including social media, email marketing, SEO, and PPC advertising. Maintained and enhanced brand image through consistent messaging and creative materials. Produced engaging content such as blog posts, videos, and infographics. Conducted market research and competitor analysis. Cultivated partnerships with educational institutions and other organizations. Planned and coordinated events to promote the institute. Built and maintained relationships with students, alumni, industry stakeholders, and community members. Tracked campaign KPIs and provided management reports.
Digital marketing and partnerships at ACWICT Institute of Technology
June 30, 2024 - July 18, 2025Created marketing strategies to promote the institute’s programs and services. Oversaw digital marketing initiatives including social media, email marketing, SEO, and PPC advertising. Managed brand image and produced engaging content across various media. Conducted market research and competitor analysis to identify trends and opportunities. Developed strategic partnerships with educational institutions and organizations. Coordinated events such as workshops and seminars. Managed relationships with students, alumni, industry stakeholders, and community members. Tracked and reported on marketing KPIs to management.
Digital Marketing and Partnerships at ACWICT Institute of Technology
June 30, 2024 - July 18, 2025Created comprehensive marketing plans for promotion of programs and services, oversaw digital marketing initiatives including social media, email, SEO, and PPC campaigns. Maintained and enhanced brand image through consistent messaging and creative marketing materials. Produced engaging content such as blog posts, videos, and infographics. Conducted market research and competitor analysis. Identified and cultivated strategic partnerships with educational institutions, businesses, government agencies, and non-profits. Planned and coordinated events such as workshops, seminars, webinars, and conferences. Built and maintained relationships with students, alumni, industry stakeholders, and community members. Tracked and analyzed KPIs to measure effectiveness of marketing campaigns and partnerships with regular reports to management.
IT Admin/IT Instructor at Shining Hope for Communities (SHOFCO)
January 31, 2019 - July 18, 2025Trained 1500 students on computer packages such as MS Word, Excel, PowerPoint, Access and Internet/email usage. Installed and configured hardware and software components, troubleshot issues, and ensured system security by installing antivirus software. Upgraded systems to enable compatible software. Conducted daily backups, managed technical documentation, and provided user support. Promoted problem-solving and critical thinking among students.
IT Admin/IT Instructor at Shining Hope for Communities (SHOFCO)
January 31, 2019 - July 18, 2025Trained 1500 students on computer packages such as MS Word, Excel, PowerPoint, Access, and Internet email. Installed and configured hardware and software, troubleshot technical issues, managed system upgrades and antivirus installation, performed tests on new software and hardware, and provided user support. Managed daily backup operations, maintained technical documentation, and ensured system security and usability.
IT Admin/IT Instructor at Shining Hope for Communities (SHOFCO)
January 31, 2019 - July 18, 2025Trained 1500 students on various computer packages including MS Office and Internet tools. Promoted group problem-solving and critical thinking. Installed, configured, and troubleshot hardware and software components. Ensured electrical safety and upgraded systems for software compatibility. Managed antivirus software installation and upgrades. Conducted software and hardware evaluations, provided user support and first point of contact for error reporting. Performed daily backups and managed technical documentation. Fostered good relationships across departments.
IT Admin/IT Instructor at Shining Hope for Communities (SHOFCO)
January 31, 2019 - July 18, 2025Trained 1500 students on various computer packages such as MS Word, Excel, PowerPoint, Access, Publisher, and Internet usage. Promoted problem-solving and critical thinking skills among students. Installed, configured, and troubleshot hardware and software. Ensured system upgrades and antivirus security. Conducted daily backups and managed technical documentation. Served as first point of contact for technical support, establishing strong inter-departmental relationships.
IT Admin/IT Instructor at Shining Hope for Communities (SHOFCO)
January 31, 2019 - July 18, 2025Trained 1500 students on computer packages including MS Word, Excel, PowerPoint, Access, Publisher, and Internet email. Promoted group problem-solving and critical thinking. Installed and configured hardware and software components, troubleshot issues, ensured electrical safety standards, repaired and replaced hardware, upgraded systems and antivirus software, conducted tests and evaluations on new software and hardware, provided user support as first contact for error reporting, performed daily backup operations, managed technical documentation, and established good relationships across departments.
Facilitator/Trainer at Shining Hope for Communities (SHOFCO)
November 30, 2017 - July 18, 2025Mentored 500 entrepreneurs on business management and trained 1400 youths on employability skills. Led training for groups on income generating activities and record-keeping. Mobilized community members to join programs, educating them on group saving and loaning concepts. Supported group leadership, monitored business activities, resolved conflicts, and documented group development progress.
Facilitator/Trainer at Shining Hope for Communities (SHOFCO)
November 30, 2017 - July 18, 2025Mentored 500 entrepreneurs on business management and trained 1400 youths on employability skills. Trained groups on income-generating activities and business skills, mobilized community members to join programs, sensitized communities on group saving and loaning concepts, monitored group operations, resolved conflicts, and recorded development progress of businesses and groups.
Facilitator/Trainer at Shining Hope for Communities (SHOFCO)
November 30, 2017 - July 18, 2025Mentored entrepreneurs on business management and trained youths on employability skills. Conducted training for groups on income generating activities and business skills. Mobilized community members to join programs, sensitized on group saving and loaning concepts such as table banking. Ensured groups had leadership and ongoing operations. Mediated group conflicts and recorded development progress of businesses and groups.
Facilitator/Trainer at Shining Hope for Communities (SHOFCO)
November 30, 2017 - July 18, 2025Mentored entrepreneurs and trained youths on business management and employability skills. Provided training on income generating activities and group savings and loaning concepts (table banking). Mobilized community members to join SHOFCO programs. Facilitated group leadership and conflict resolution and recorded group development progress.
Facilitator/Trainer at Shining Hope for Communities (SHOFCO)
November 30, 2017 - July 18, 2025Mentored 500 entrepreneurs on business management and trained 1400 youths on employability skills. Trained business groups on income generating activities. Recorded business development steps and mobilized 2000 community members to join SHOFCO programs. Provided training on group saving and loaning (table banking), business skills, and monitored business groups. Assisted in conflict resolution and ensured groups had leadership and were operational.
Education
Diploma at IDS College
June 1, 2017 - December 31, 2020Kenya Certificate of Secondary Education at Yumbisye High School
January 1, 2010 - December 31, 2014Kenya Certificate of Primary Education at Mathulini Primary School
January 1, 2002 - December 31, 2009Diploma at IDS College
June 1, 2017 - December 31, 2020Kenya Certificate of Secondary Education at Yumbisye High School
January 1, 2010 - December 31, 2014Kenya Certificate of Primary Education at Mathulini Primary School
January 1, 2002 - December 31, 2009Diploma at IDS College
June 1, 2017 - December 31, 2020Kenya Certificate of Secondary Education at Yumbisye High School
January 1, 2010 - December 31, 2014Kenya Certificate of Primary Education at Mathulini Primary School
January 1, 2002 - December 31, 2009Diploma in ICT at IDS College
June 1, 2017 - December 31, 2020Kenya Certificate of Secondary Education at Yumbisye High School
January 1, 2010 - December 31, 2014Kenya Certificate of Primary Education at Mathulini Primary School
January 1, 2002 - December 31, 2009Diploma at IDS College
June 1, 2017 - December 31, 2020Kenya Certificate of Secondary Education at Yumbisye High School
January 1, 2010 - December 31, 2014Kenya Certificate of Primary Education at Mathulini Primary School
January 1, 2002 - December 31, 2009Qualifications
Diploma in ICT
June 1, 2017 - December 31, 2020Certificate in Professional Digital Marketing
July 1, 2024 - December 31, 2024Certificate in Professional Cybersecurity
January 1, 2024 - June 30, 2024Digital Ad Expert Certificate in Digital Marketing
November 1, 2023 - March 31, 2024Certificate in Computer Networking
March 1, 2021 - September 30, 2021Certificate in Web Development
September 1, 2019 - April 30, 2020Google Digital Skills Certificate
February 1, 2019 - April 30, 2019Certificate in Advanced ICDL
January 1, 2018 - May 31, 2018Diploma in ICT
June 1, 2017 - December 31, 2020Professional Digital Marketing Certificate
July 1, 2024 - December 31, 2024Professional Cybersecurity Certificate
January 1, 2024 - June 30, 2024Digital Ad Expert Certificate in digital marketing
November 1, 2023 - March 31, 2024Certificate in Computer Networking
March 1, 2021 - September 30, 2021Certificate in Web Development
September 1, 2019 - April 30, 2020Google Digital Skills Certificate
February 1, 2019 - April 30, 2019Certificate in Advanced ICDL
January 1, 2018 - May 31, 2018Diploma in ICT
June 1, 2017 - December 31, 2020Certificate in Professional Digital Marketing
July 1, 2024 - December 31, 2024Certificate in Professional Cybersecurity
January 1, 2024 - June 30, 2024Digital Ad Expert Certificate in digital marketing
November 1, 2023 - March 31, 2024Certificate in Computer Networking
March 1, 2021 - September 30, 2021Certificate in Web Development
September 1, 2019 - April 30, 2020Certificate in Google Digital Skills
February 1, 2019 - April 30, 2019Certificate in Advanced ICDL
January 1, 2018 - May 31, 2018Diploma in ICT
June 1, 2017 - December 31, 2020Professional Digital Marketing Certificate
July 1, 2024 - December 31, 2024Professional Cybersecurity Certificate
January 1, 2024 - June 30, 2024Digital Ad Expert Certificate
November 1, 2023 - March 31, 2024Certificate in Computer Networking
March 1, 2021 - September 30, 2021Certificate in Web Development
September 1, 2019 - April 30, 2020Google Digital Skills Certificate
February 1, 2019 - April 30, 2019Advanced ICDL Certificate
January 1, 2018 - May 31, 2018Diploma in ICT
June 1, 2017 - December 31, 2020Certificate in Professional Digital Marketing
July 1, 2024 - December 31, 2024Certificate in Professional Cybersecurity
January 1, 2024 - June 30, 2024Digital Ad Expert Certificate in digital marketing
November 1, 2023 - March 31, 2024Certificate in Computer Networking
March 1, 2021 - September 30, 2021Certificate in Web Development
September 1, 2019 - April 30, 2020Google Digital Skills Certificate
February 1, 2019 - April 30, 2019Certificate in Advanced ICDL
January 1, 2018 - May 31, 2018Industry Experience
Education, Non-Profit Organization, Professional Services, Software & Internet, Media & Entertainment, Computers & Electronics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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