I am an experienced marketing professional with over 7 years of expertise in performance marketing and digital advertising. I specialize in managing and optimizing digital ad campaigns, utilizing data-driven techniques like A/B testing to improve conversion rates and drive engagement. I have a passion for leveraging various marketing tools across multiple platforms and channels to create effective strategies that enhance ROI. I enjoy collaborating with cross-functional teams and am always eager to contribute my knowledge to help businesses grow their digital presence.

I am an experienced marketing professional with over 7 years of expertise in performance marketing and digital advertising. I specialize in managing and optimizing digital ad campaigns, utilizing data-driven techniques like A/B testing to improve conversion rates and drive engagement. I have a passion for leveraging various marketing tools across multiple platforms and channels to create effective strategies that enhance ROI. I enjoy collaborating with cross-functional teams and am always eager to contribute my knowledge to help businesses grow their digital presence.

Available to hire

I am an experienced marketing professional with over 7 years of expertise in performance marketing and digital advertising. I specialize in managing and optimizing digital ad campaigns, utilizing data-driven techniques like A/B testing to improve conversion rates and drive engagement.

I have a passion for leveraging various marketing tools across multiple platforms and channels to create effective strategies that enhance ROI. I enjoy collaborating with cross-functional teams and am always eager to contribute my knowledge to help businesses grow their digital presence.

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Experience Level

Intermediate
Intermediate
Intermediate

Work Experience

Marketing Associate at Klarna Bank AB
March 1, 2024 - July 18, 2025
Managed and optimized ad campaigns; optimized ad placements and targeting strategies through A/B testing and audience segmentation; collaborated with cross-functional teams to implement marketing strategies; developed custom dashboards for real-time campaign monitoring.
Performance Marketer at Aimfor
April 1, 2023 - July 18, 2025
Managed paid marketing campaigns for European clients on Google, Facebook, LinkedIn, and Microsoft Bing; improved conversion rates and ad quality by launching new ad formats and targeting options; increased brand visibility by utilizing digital advertising technologies and trends; developed comprehensive post-campaign analysis reports to provide actionable insights and inform future strategies.
Paid Media Executive at ConvergenSEE Asia
November 1, 2021 - July 18, 2025
Optimized digital advertising campaigns resulting in significant increases in ROI and engagement; involved in media planning and strategy making; managed various campaign types on Facebook and Google including lead generation, brand awareness, reach, call now, GMB ads, search campaigns, display advertising, and remarketing.
Senior Executive - Marketing at Nykaa
August 1, 2019 - July 18, 2025
Increased conversion rates by 5% through optimizing multiple campaign types on Facebook and Google; managed paid search and paid social campaigns including PPC, campaign management, campaign structuring, Google AdWords and Google Analytics; responsible for strategy making and data representation; conducted insights analysis using Google Analytics and Omniture.
Digital Marketing Executive at Osmos Multimedia Pvt Ltd
March 1, 2019 - July 18, 2025
Engaged in marketing fundamentals, content marketing, email marketing, Facebook marketing, and Google Ads; improved sales and marketing strategy; conducted digital marketing workshops.
Digital Marketing Executive at Saneswap
August 1, 2017 - July 18, 2025
Handled SEO (on-page and off-page optimization), PPC, SEM, SMO, Google AdWords, and Google Analytics; performed website analysis using Semrush.
PMO - Project Management at BNP Paribas
November 1, 2016 - July 18, 2025
Established and maintained project management methodologies; conducted project performance analysis and reporting.

Education

B.E at RTMNU
January 1, 2015 - December 31, 2015

Qualifications

Digital Marketing course from Proideators
January 11, 2030 - July 18, 2025
Google Certificate: Paid Search & Paid Social
January 11, 2030 - July 18, 2025

Industry Experience

Financial Services, Retail, Media & Entertainment, Software & Internet