HJ

Harshikha Juneja

Available to hire

Hi, I'm Harshikha Juneja, a dynamic marketing professional with over 5 years of experience specializing in F&B and lifestyle branding.

About

Hi, I’m Harshikha Juneja, a dynamic marketing professional with over 5 years of experience specializing in F&B and lifestyle branding. I’ve had the opportunity to lead ROI-driven marketing campaigns, build premium brand presence, and organize high-impact events that truly connect with guests. My expertise spans digital strategy, influencer marketing, and team leadership, with a strong focus on enhancing guest experience and driving revenue growth.

I pride myself on being a creative thinker and strong leader passionate about delivering results that matter. Whether it’s boosting engagement on social media or managing corporate tie-ups, I enjoy creating memorable brand experiences and growing business through smart, strategic marketing efforts.

  • 6 years' experience
  • Joined July 2025

Industry experience

  • Travel & Hospitality
  • Consumer Goods
  • Professional Services
  • Retail
  • Media & Entertainment

Work experience· 4 roles

Marketing Manager · Alina Restaurants and Resorts Private LimitedJan 2025 – Jul 2025 · 7 mos

Managed the company's social media platform, monitoring and responding to public reactions on social media. Maintained Guest Data for feedback calling.

Brand Head · Executive Restaurant Ventures Private LimitedJan 2025 – Present · 1 yr 11 mos

Developed and implemented a comprehensive brand strategy, elevating Porche into a premium nightlife and dining destination. Achieved progressive marketing ROI, generating over ₹18L revenue from a ₹3.15L marketing spend. Drove ₹25L revenue via aggregator platforms (Zomato, Swiggy, EazyDinner) in June by optimizing listings, ratings, and exclusive campaigns. Generated 550+ leads in June through digital campaigns, event promotions, and influencer marketing, fueling table reservations and private bookings. Curated and launched signature IPs such as Porche Unwind and Noor-e-Sama, High Heels, High Spirits, AfterDark increasing footfall by 65% and boosting retention by 30%. Spearheaded corporate tie-ups and party closures, driving consistent high-ticket bookings and group reservations across weekdays and weekends. Actively managed floor operations during peak hours to ensure seamless guest experience, staff coordination, and immediate issue resolution. Directed digital strategy across p

Senior Customer Representative · FabAlleyJan 2022 – Jul 2025 · 3 yrs 7 mos

Worked with social media team members to coordinate ad campaigns with social media strategy. Shot WhatsApp broadcasts to increase reach and engagement. Worked with sponsors to provide deliverables and collaterals on a monthly basis. Generated periodic reports on social media page growth and sales. Built vision boards for grid and arranged F&B, ambience, and crowd shoots for all outlets. Handled performances and event gigs for individual outlets. Coordinated with corporate chef and bar manager to build suitable menus. Maintained budgeting of marketing, events and vendors under given costings. Provided customer service experience with a focus on satisfaction and handled team leadership and training responsibilities. Collaborated with quality analysts to help with audits and task quality maintenance. Acted as spokesperson on social media while coordinating marketing strategies and influencer marketing operations.

Educational Counselor · SNVA VenturesDec 2019 – Jul 2025 · 5 yrs 8 mos

Education

Bachelor in Life Science · Amity University2016 – 2019
Senior Secondary · Guru Nanak Public School2010 – 2011
High School · S.T Xavier's School2008 – 2009

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