Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Stacy! I am a strategic and results-driven brand marketing operations leader with a passion for the apparel, retail, and lifestyle industries. Over the years, I've honed my skills in developing and executing brand initiatives that not only boost customer engagement but also drive revenue growth across various channels. I enjoy working collaboratively across teams to streamline processes and create compelling brand stories that resonate with audiences. Whether it's managing marketing campaigns, coordinating with social media agencies, or launching new product collections, I love bringing creativity and strategy together to achieve measurable success. I'm also skilled in budget management, content creation, and event planning, always aiming to support the brands I work with in standing out and growing their presence effectively.…Hi, I'm Stacy! I am a strategic and results-driven brand marketing operations leader with a passion for the apparel, retail, and lifestyle industries. Over the years, I've honed my skills in developing and executing brand initiatives that not only boost customer engagement but also drive revenue growth across various channels. I enjoy working collaboratively across teams to streamline processes and create compelling brand stories that resonate with audiences. Whether it's managing marketing campaigns, coordinating with social media agencies, or launching new product collections, I love bringing creativity and strategy together to achieve measurable success. I'm also skilled in budget management, content creation, and event planning, always aiming to support the brands I work with in standing out and growing their presence effectively.

Stacy Cail

Brand Strategist, Marketing Strategist, Content Creator, +2





Hi, I'm Stacy! I am a strategic and results-driven brand marketing operations leader with a passion for the apparel, retail, and lifestyle industries. Over the years, I've honed my skills in developing and executing brand initiatives that not only boost customer engagement but also drive revenue growth across various channels. I enjoy working collaboratively across teams to streamline processes and create compelling brand stories that resonate with audiences. Whether it's managing marketing campaigns, coordinating with social media agencies, or launching new product collections, I love bringing creativity and strategy together to achieve measurable success. I'm also skilled in budget management, content creation, and event planning, always aiming to support the brands I work with in standing out and growing their presence effectively.…Hi, I'm Stacy! I am a strategic and results-driven brand marketing operations leader with a passion for the apparel, retail, and lifestyle industries. Over the years, I've honed my skills in developing and executing brand initiatives that not only boost customer engagement but also drive revenue growth across various channels. I enjoy working collaboratively across teams to streamline processes and create compelling brand stories that resonate with audiences. Whether it's managing marketing campaigns, coordinating with social media agencies, or launching new product collections, I love bringing creativity and strategy together to achieve measurable success. I'm also skilled in budget management, content creation, and event planning, always aiming to support the brands I work with in standing out and growing their presence effectively.

Available to hire

Hi, I’m Stacy! I am a strategic and results-driven brand marketing operations leader with a passion for the apparel, retail, and lifestyle industries. Over the years, I’ve honed my skills in developing and executing brand initiatives that not only boost customer engagement but also drive revenue growth across various channels. I enjoy working collaboratively across teams to streamline processes and create compelling brand stories that resonate with audiences.

Whether it’s managing marketing campaigns, coordinating with social media agencies, or launching new product collections, I love bringing creativity and strategy together to achieve measurable success. I’m also skilled in budget management, content creation, and event planning, always aiming to support the brands I work with in standing out and growing their presence effectively.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Brand & Content Manager (Part-Time, Contract) at Cushie

January 1, 2025 - Present

Utilized Later.com and Meta Business to schedule and manage social posts maintaining an Instagram 5.0 engagement rate. Outlined email campaign creative briefs and calendar, scheduling and sending weekly emails in Klaviyo and tracking results. Managed PR and affiliate program pitching, storytelling, and messaging across all channels. Worked with UGCs and influencers to create content for branding and advertising. Partnered with social media agency to create content, growth goals, and competitive analysis. Created a brand book for Cushie sleeper sofa detailing tone of voice, positioning, messaging, and audience. Assisted in launching Cushie in Australia with new modular furniture collection in partnership with sister company Lifely.

Retail & Wholesale Manager at Oiselle

December 31, 2024 - July 18, 2025

Oversaw budget, revenue, operations, marketing, and merchandising for Oiselle Flagship store. Identified store inefficiencies and improved processes resulting in a 15% improvement on fixed costs. Managed three warehouse sales generating an additional $250,000 in revenue and reducing excess inventory. Sold Oiselle seasonal product lines to over 150 sports specialty stores, including REI and Title Nine. Developed B2B customer marketing communication calendar including product education, seasonal news, and events. Collaborated with product, operations, and marketing teams to develop processes related to selling, shipping, assets, and marketing.

Marketing & Engagement Director at Washington Shoe Company

December 31, 2023 - July 18, 2025

Directed marketing department operations for a team of nine covering three prominent brands. Planned go-to-market strategies for new product categories and collections across B2B, B2C, and DTC channels. Successfully managed B2B sales catalogs and presentation decks for sales force including talking points and fact sheets. Analyzed customer feedback to develop comprehensive target audiences used for campaign management. Supported B2B sales by participating in over 22 annual tradeshows and creating presentation decks. Cultivated relationships with licensors such as Girl Scouts of America, Disney, Marvel, and Sanrio. Managed PR for all brands securing media coverage in local, trade, online, and top-tier outlets. Handled internal communications including announcements, policies, and new hires, maintaining employee engagement score of 4.25/5.0.