Available to hire
I’m Marcelo Russo, a data-driven SEO specialist with 10+ years of experience delivering organic growth, technical SEO improvements, and conversion rate optimization across iGaming, fintech, and global B2B/B2C markets. I help teams unlock rankings, traffic, and revenue with a mix of on-page, off-page, and technical SEO strategies.
I’m proficient with GA4, Google Search Console, and WordPress within agile product environments, and I enjoy collaborating across Sales, Content, Design, and Tech to drive measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
Portuguese
Fluent
Work Experience
SEO & PO - Product Owner at Growth Leads
November 1, 2023 - PresentDevelop and execute successful SEO strategies; conduct keyword research to guide content teams; review technical SEO issues and recommend fixes; optimize website content, landing pages, and paid search copy; direct off-page optimization projects; collect data and report on traffic, rankings, and other SEO aspects; work with social media and PPC teams to optimize campaigns; keep abreast of SEO and integrated marketing trends; manage offsite and onsite optimization projects and reporting on performance; oversee and manage off-page campaigns with focus on the Brazil market.
Site Manager - Product owner at Betsson Group Affiliates
September 30, 2023 - July 18, 2025Led changes in the Online Casino - iGaming Marketing including on-page and off-page SEO strategies and implementation; responsible for various websites in LATAM; created strategy roadmaps using sprints; worked with IT team to monitor scrum events and A/B test results; focused on conversion rate optimization by evaluating landing pages and improving customer journey; built Google Analytics reports to optimize and measure SEO and conversions; collaborated with business unit manager on content marketing, inbound strategies, email and social media marketing; performed website audits and communicated regularly with content, backlink, design, and IT teams; managed data analysis and reporting on key metrics like FTD, NDC, CTA, ROI.
SEO Outreach Specialist (Off-Page SEO) at LeoVegas Group
October 31, 2022 - July 18, 2025Handled B2B communication and improved SEO outreach workflow; tracked budget and invoices; participated in ongoing meetings with SEO executives to report on keywords, anchor text, landing pages, and link velocity across international markets including LATAM, Italy, Spain, Austria, Germany, and Nordic countries.
Junior SEO Outreach Executive at LeoVegas Group
October 31, 2022 - July 18, 2025Collaborated with SEO Acquisition Manager to identify potential websites for outreach; sent outreach emails to build relationships and discover new opportunities; liaised with external agencies and freelancers to execute off-page strategies and PR campaigns; conducted backlink audits and competitor analyses; maintained health of backlink profiles and performed disavow tasks; executed outreach campaigns and tracked budgets.
Customer Service at Esports Entertainment Group (NASDAQ: GMBL)
November 30, 2021 - July 18, 2025Provided excellent frontline customer support via various communication channels; maintained high customer service standards; worked within a dynamic team to support company values; assisted commercial teams with marketing-related tasks; developed customer relationships and handled compliance and payment checks per country regulations.
Consumer Engagement Manager / Nestlé Consumer Centre Manager at Nestlé
March 31, 2021 - July 18, 2025Managed consumer engagement services transforming them into a strategic communication tool aligned with company goals; oversaw Nestlé Consumer Center operations including a recycling initiative and its business aspects such as budget, marketing, social media, website, complaints, and reporting; supported reception duties and digital marketing efforts including social media and Google/Facebook ads; engaged in corporate matters and handled B2B and B2C communications with partners, suppliers, and contractors.
Senior Account Manager Team Lead at EXANTE — Next Generation Investment Company
January 31, 2019 - July 18, 2025Promoted company products and services; developed and maintained relationships with clients and partners; delivered presentations; managed multiple B2B clients, client review meetings, and backlog of requirements; kept clients updated with system changes; explained trading systems; followed compliance procedures for client documentation; communicated marketing promotions through various channels; focused on business development including up-selling and cross-selling.
Senior Account Manager at EXANTE — Next Generation Investment Company
January 31, 2019 - July 18, 2025Managed business development efforts; introduced clients to company portfolio and trading technology; served as contact between company and customers; maintained client data and information; ensured proactive communication with updates and product information.
Account Manager & Trading Educator at Academy of Financial Trading
September 30, 2016 - July 18, 2025Managed clients by addressing their needs and questions; offered guidance on risk management and trading strategies; assisted with trading platform configuration; delivered online presentations in Portuguese; developed new business and maintained relationships; wrote daily market condition content; achieved specific weekly KPIs.
Business Developer at SOSidioms
April 30, 2014 - July 18, 2025Developed a social network specialized in idioms that connects translators, interpreters, and guides; created a collaborative marketplace for translation services ranked like eBay; contributed to service categorization for translators, interpreters, and guides.
Researcher at CNPq
April 30, 2012 - July 18, 2025Colleted and upgraded project documents; developed methodology for document management and process optimization usability tools.
Information Management Intern at Global Ciência e Tecnologia Bio S/A
September 30, 2011 - July 18, 2025Engaged in Microsoft Project activities; created flowcharts and spreadsheets for monitoring and reporting; participated in competitive intelligence work; contributed to internal document development and project meetings; acted as operational manager per PMBOK-PMI standards.
Research Agent at IBGE
December 31, 2009 - July 18, 2025Trained and conducted data collection and research for statistical purposes; analyzed survey data and graphs.
SEO & PO - Product Owner at Growth Leads
November 1, 2023 - PresentDevelop and execute successful SEO strategies; conduct keyword research; review technical SEO issues and recommend fixes; optimize website content, landing pages and paid search copy; direct off-page optimization projects; collect data and report on traffic, rankings and other SEO aspects; collaborate with social media and PPC teams to optimize campaigns; manage offsite and onsite optimization projects and reporting on performance; oversee off-page campaigns and budget; focused on the BR Market.
Site Manager - Product owner at Betsson Group Affiliates
September 30, 2023 - July 18, 2025Led changes in Online Casino iGaming Marketing; implemented On-page and Off-page SEO Strategies; created strategy roadmaps using sprints; worked closely with IT on scrum events; performed CRO by evaluating landing pages and optimizing the customer journey; conducted A/B tests and working with designer and developers in Kanban structure; built Google Analytics reports to optimize SEO and conversions; collaborated with Business Unit Manager on content marketing, inbound marketing, lead generation, email marketing, and social media strategies; optimized based on website traffic data; performed website audits and optimization; communicated with content, backlink, design, IT teams and managers; delivered regular reports including FTD, NDC, CTA, ROI data.
SEO Outreach Specialist (Off-Page SEO) at LeoVegas Group
October 31, 2022 - July 18, 2025Managed B2B communication; updated and improved SEO outreach workflow; tracked budget and invoices; conducted meetings with SEO executives reporting on keywords, anchor text, landing pages, and link velocity for various international markets including LATAM, Italy, Spain, Austria, Germany and Nordics.
Junior SEO Outreach Executive at LeoVegas Group
October 31, 2022 - July 18, 2025Collaborated with SEO Acquisition Manager to identify and review websites for outreach; sent outreach emails to build relationships and identify new opportunities; liaised with external agencies, freelancers, and internal teams to execute off-page strategies and PR campaigns; conducted backlink audits and competitor analysis; identified keywords and pages to optimize through outreach; monitored backlink profile health and performed disavow tasks; executed outreach campaigns and tracked budgets.
Customer Service at Esports Entertainment Group (NASDAQ: GMBL)
November 30, 2021 - July 18, 2025Provided frontline customer support through multiple communication channels; maintained customer service standards; supported team members; assisted commercial teams with marketing-related tasks; maintained proactive customer relationships; worked with compliance and payment teams on document validation per country regulations.
Consumer Engagement Manager / Nestlé Consumer Centre Manager at Nestlé
March 31, 2021 - July 18, 2025Managed the Consumer Engagement Services and Nestlé Consumer Centre; supported Nestlé Collect recycling initiative including people, budget, marketing, social media, website, complaints, H&S, and reporting; improved reception duties and supported digital marketing efforts including Facebook and Google Ads; participated in corporate matters; handled B2B contracts and partnerships; maintained daily contact with suppliers and contractors.
Senior Account Manager Team Lead at EXANTE — Next Generation Investment Company
January 31, 2019 - July 18, 2025Promoted company products and services; developed and maintained client relationships; performed presentations; managed multiple B2B clients and client review meetings; ensured high service levels; kept updated with financial markets; explained trading systems to clients; followed compliance procedures; communicated marketing promotions.
Senior Account Manager at EXANTE — Next Generation Investment Company
January 31, 2019 - July 18, 2025Managed business development including up-selling and cross-selling; introduced clients to the company's portfolio and trading technology; maintained client communication; updated client data and information.
Account Manager & Trading Educator at Academy of Financial Trading
September 30, 2016 - July 18, 2025Managed client needs and relationships; provided guidance on risk management and trading strategies; assisted clients with trading platform configuration; delivered online presentations in Portuguese; performed warm calling and new business development; managed incoming inquiries and client support; wrote daily market content; met weekly KPIs.
Business Developer at SOSidioms
April 30, 2014 - July 18, 2025Developed a social network specialized in idioms to bring translators, interpreters, and guides together for service trade; created ranking system for profiles; managed platform features targeting official translations and individual services.
Researcher at CNPq
April 30, 2012 - July 18, 2025Collected and upgraded documents for projects at Extension and Research Center; developed methodology for document management; created usability tools for process optimization.
Information Management - Internship at Global Ciência e Tecnologia Bio S/A
September 30, 2011 - July 18, 2025Entered and followed up on activities in Microsoft Project; created flowcharts in Visio; monitored company projects; prepared spreadsheets and reports in Excel; participated in meetings; developed internal documents; monitored competitive intelligence; acted as operational manager within PMBOK-PMI standards.
Research agent at IBGE
December 31, 2009 - July 18, 2025Conducted field research, collected data for statistics, conducted survey communication, performed data and graphical analysis.
Site Manager at Game Lounge
September 1, 2025 - PresentImproved conversion rate by +17% via CRO tests and funnel optimization. Monitored and optimized KPIs including traffic, engagement, and partner exposure. Executed high-impact WordPress updates across key revenue pages. Identified growth opportunities using GA4 and Search Console insights. Strengthened cross-team delivery with Sales, CRM, Content, and Design.
SEO & Product Owner at Growth Leads
November 1, 2023 - August 31, 2025Delivered +35% organic traffic growth in the Brazilian market. Increased top-10 keyword rankings by +42% through technical and content optimization. Reduced critical technical SEO errors by 60% after full site audits. Managed off-page campaigns increasing +5DA. Improved content performance via data-led keyword strategy. Reported weekly SEO KPIs to stakeholders.
Site Manager / Product Owner at Betsson Group Affiliates
October 1, 2022 - September 30, 2023Boosted conversion rate by +22% through A/B testing and CRO initiatives. Increased organic visibility across LATAM properties by +30%. Led technical SEO fixes improving site health scores significantly. Coordinated SEO roadmap across Content, IT, and Design teams.
SEO Outreach Specialist at LeoVegas Group
November 1, 2021 - October 31, 2022Secured 200+ backlinks across Tier-1 markets. Improved domain authority across key projects. Reduced toxic backlink ratio by 35% via audits and disavow strategy. Supported multi-market SEO growth (LATAM, Nordics, DACH).
Education
Bachelor of Applied Science at Universidade Federal de Minas Gerais
January 1, 2008 - December 31, 2012Bachelor of Applied Science (B.A.Sc.) at Universidade Federal de Minas Gerais
January 1, 2008 - December 31, 2012Professional Diploma in Digital Marketing at ICE Malta
January 1, 2022 - January 1, 2022Qualifications
Certified Product Manager (CPM)
January 1, 2022 - December 31, 2022HTML Essential Training
January 1, 2022 - December 31, 2022SEO Training Masterclass 2022: Beginner SEO to Advance SEO
January 1, 2022 - December 31, 2022Certified Product Manager (CPM)
January 11, 2030 - July 18, 2025HTML Essential Training
January 11, 2030 - July 18, 2025SEO Training Masterclass 2022: Beginner SEO to Advance SEO
January 1, 2022 - December 31, 2022B.A.Sc. Management Information Systems
January 1, 2008 - December 31, 2012Certified Product Manager (CPM)
January 11, 2030 - April 16, 2026SEO Training Masterclass
January 11, 2030 - April 16, 2026Certified Product Manager (CPM)
January 11, 2030 - April 16, 2026SEO Training Masterclass
January 11, 2030 - April 16, 2026Industry Experience
Gaming, Financial Services, Consumer Goods, Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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