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I’m Saraj Shahvar, a Senior SEO & AI Search Strategist with 17+ years guiding enterprise, ecommerce, and SaaS brands to sustainable growth. I translate complex SEO and AI search data into executive-ready narratives, lead cross-functional teams, and drive measurable ROI through scalable playbooks and automation. Based in Calgary, I partner with stakeholders to align content, technical SEO, and AI strategies across multi-location programs, ensuring on-time delivery of campaigns and data-backed decisions in fast-paced, async environments.…I’m Saraj Shahvar, a Senior SEO & AI Search Strategist with 17+ years guiding enterprise, ecommerce, and SaaS brands to sustainable growth. I translate complex SEO and AI search data into executive-ready narratives, lead cross-functional teams, and drive measurable ROI through scalable playbooks and automation. Based in Calgary, I partner with stakeholders to align content, technical SEO, and AI strategies across multi-location programs, ensuring on-time delivery of campaigns and data-backed decisions in fast-paced, async environments.

Saraj Shahvar

SEO Expert, Digital Marketer, Content Creator, +5

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I’m Saraj Shahvar, a Senior SEO & AI Search Strategist with 17+ years guiding enterprise, ecommerce, and SaaS brands to sustainable growth. I translate complex SEO and AI search data into executive-ready narratives, lead cross-functional teams, and drive measurable ROI through scalable playbooks and automation. Based in Calgary, I partner with stakeholders to align content, technical SEO, and AI strategies across multi-location programs, ensuring on-time delivery of campaigns and data-backed decisions in fast-paced, async environments.…I’m Saraj Shahvar, a Senior SEO & AI Search Strategist with 17+ years guiding enterprise, ecommerce, and SaaS brands to sustainable growth. I translate complex SEO and AI search data into executive-ready narratives, lead cross-functional teams, and drive measurable ROI through scalable playbooks and automation. Based in Calgary, I partner with stakeholders to align content, technical SEO, and AI strategies across multi-location programs, ensuring on-time delivery of campaigns and data-backed decisions in fast-paced, async environments.

Available to hire

I’m Saraj Shahvar, a Senior SEO & AI Search Strategist with 17+ years guiding enterprise, ecommerce, and SaaS brands to sustainable growth. I translate complex SEO and AI search data into executive-ready narratives, lead cross-functional teams, and drive measurable ROI through scalable playbooks and automation.

Based in Calgary, I partner with stakeholders to align content, technical SEO, and AI strategies across multi-location programs, ensuring on-time delivery of campaigns and data-backed decisions in fast-paced, async environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Assistant Manager — SEO + AI Search at Sundance + SBC College / Sunmeta Group

January 1, 2025 - Present

Led SEO, GEO/AEO, CRO, and analytics strategy across 40+ program pages and multi-location education brands. Served as primary point of contact for senior stakeholders across 4 campus brands, translating data into actionable recommendations and presenting data-backed reports that influenced content and budget decisions. Built automated Looker Studio dashboards integrating GA4 and Google Tag Manager to reduce reporting time by ~60% and enable real-time tracking of enrollment funnel performance.

SEO Manager at Bromwich+Smith Inc.

January 1, 2020 - January 1, 2025

Built end-to-end SEO and CRO strategy for a high-traffic B2C financial services platform. Sole client-facing SEO strategist, managed a writer and technical SEO resource; led monthly performance reviews and surfaced growth opportunities—delivering 70% organic traffic growth and a 35% increase in conversions. Created automated GA4 and Looker Studio dashboards; attributed $180K+ in incremental pipeline to SEO within 12 months. Produced 300+ AI-assisted content assets with SurferSEO and Jasper, reducing production time by ~40% and securing top-3 rankings and Google Discover visibility. Implemented structured data, internal linking, and speed improvements; improved crawl efficiency by 40% and captured featured snippets for 60+ queries.

SEO Specialist at Healthcuticals Inc.

February 1, 2018 - January 1, 2020

Led international and domestic SEO for a health & nutrition eCommerce platform; implemented country-specific pages, localized metadata, and market-level keyword targeting, increasing revenue from organic search by 38% and eCommerce conversion rate by 15% through funnel optimization. Implemented structured data and product feed enhancements; managed performance dashboards and weekly KPI reporting tied to organic revenue growth.

SEO Manager — Agency at SeoWeb Technologies Ltd.

April 1, 2013 - February 1, 2018

Managed multi-client SEO campaigns for 15+ accounts; served as primary client contact, led monthly performance reviews, and identified upsell opportunities, increasing average client traffic by 60% and sales by 40%. Improved client lead generation through advanced SEO strategies, reduced churn by 25%. Coordinated cross-functional delivery across content, development, and UX teams using Asana and Slack; ensured data-backed, on-brand reports delivered on time.

SEO Specialist at Immigrant Access Fund (IAF)

December 1, 2011 - April 1, 2013

Managed SEO and content strategy for nonprofit outreach, increasing community interaction by 25% through targeted optimization and data-driven social media strategies.

Webmaster & SEO Expert at Shahid Beheshti University

December 1, 1998 - September 1, 2011

Spearheaded development and maintenance of the university web portal across 11 faculties; implemented advanced SEO strategies that boosted traffic by 45% and secured top search rankings.