Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior SEO/AEO Strategist with 17+ years of full-cycle experience spanning technical audits, pillar–cluster architecture, and AI search visibility. Agency leader managing 15+ simultaneous client accounts while delivering measurable ranking, traffic, and conversion growth across B2B and B2C. Expert in optimizing for AI-powered search (ChatGPT, Perplexity, Claude, Google AI Overviews, Bing Copilot) with strong skills in strategy, schema/structured data, reporting, and translating complex SEO/AEO insights into clear action plans for leadership and teams.…Senior SEO/AEO Strategist with 17+ years of full-cycle experience spanning technical audits, pillar–cluster architecture, and AI search visibility. Agency leader managing 15+ simultaneous client accounts while delivering measurable ranking, traffic, and conversion growth across B2B and B2C. Expert in optimizing for AI-powered search (ChatGPT, Perplexity, Claude, Google AI Overviews, Bing Copilot) with strong skills in strategy, schema/structured data, reporting, and translating complex SEO/AEO insights into clear action plans for leadership and teams.

Sara Shahvar

SEO Expert, Digital Marketer, Content Creator, +5





Senior SEO/AEO Strategist with 17+ years of full-cycle experience spanning technical audits, pillar–cluster architecture, and AI search visibility. Agency leader managing 15+ simultaneous client accounts while delivering measurable ranking, traffic, and conversion growth across B2B and B2C. Expert in optimizing for AI-powered search (ChatGPT, Perplexity, Claude, Google AI Overviews, Bing Copilot) with strong skills in strategy, schema/structured data, reporting, and translating complex SEO/AEO insights into clear action plans for leadership and teams.…Senior SEO/AEO Strategist with 17+ years of full-cycle experience spanning technical audits, pillar–cluster architecture, and AI search visibility. Agency leader managing 15+ simultaneous client accounts while delivering measurable ranking, traffic, and conversion growth across B2B and B2C. Expert in optimizing for AI-powered search (ChatGPT, Perplexity, Claude, Google AI Overviews, Bing Copilot) with strong skills in strategy, schema/structured data, reporting, and translating complex SEO/AEO insights into clear action plans for leadership and teams.

Available to hire

Senior SEO/AEO Strategist with 17+ years of full-cycle experience spanning technical audits, pillar–cluster architecture, and AI search visibility. Agency leader managing 15+ simultaneous client accounts while delivering measurable ranking, traffic, and conversion growth across B2B and B2C.

Expert in optimizing for AI-powered search (ChatGPT, Perplexity, Claude, Google AI Overviews, Bing Copilot) with strong skills in strategy, schema/structured data, reporting, and translating complex SEO/AEO insights into clear action plans for leadership and teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Marketing Strategist — SEO, GEO, AEO & AI Search at Sundance + SBC College / Sunmeta Group

January 1, 2025 - Present

Led SEO, GEO/AEO, CRO, website management, and analytics strategy across 40+ program pages for multi-location education brands. Built SEO roadmaps (technical audits, on-page optimization, pillar–cluster architecture, internal linking across 500+ pages) delivering measurable improvements within 90 days. Implemented query fan-out and passage-level optimization to secure 450+ keywords in Google AI Overviews and AI brand citations. Applied E-E-A-T frameworks and entity/Knowledge Graph strategy with structured data (FAQ/Article/Organization JSON-LD). Managed WordPress architecture, Core Web Vitals, CRO improvements, and local SEO via GBP optimizations; increased local search visibility by 48% in 90 days. Built automated GA4 + Looker Studio dashboards integrating GTM, cutting manual reporting by ~60%.

Assistant Manager — SEO + AI Search at Sundance + SBC College / Sunmeta Group

January 1, 2025 - Present

Led SEO, GEO/AEO, CRO, and analytics strategy across 40+ program pages and multi-location education brands. Served as primary point of contact for senior stakeholders across 4 campus brands, translating data into actionable recommendations and presenting data-backed reports that influenced content and budget decisions. Built automated Looker Studio dashboards integrating GA4 and Google Tag Manager to reduce reporting time by ~60% and enable real-time tracking of enrollment funnel performance.

Senior SEO Strategist & Website Owner at Bromwich+Smith Inc.

January 1, 2020 - January 1, 2025

Owned end-to-end SEO, website, and GEO/AEO strategy for a national B2C financial services platform with 27 Canadian offices. Managed WordPress strategy including structured data, site speed, CRO, and publishing workflows, driving 140% organic traffic growth, 35% conversion increase, and improved crawl efficiency. Developed an AI-assisted content pipeline publishing 300+ assets, reducing production time by 40% and achieving top-3 rankings on competitive financial queries while applying early GEO/AEO optimization (query fan-out mapping, conversational intent structuring). Built GA4 + Looker Studio attribution dashboards tying $180K+ in new pipeline to organic and paid channels within 12 months. Secured featured snippet and People Also Ask ownership across 60+ high-intent queries.

SEO Manager at Bromwich+Smith Inc.

January 1, 2020 - January 1, 2025

Built end-to-end SEO and CRO strategy for a high-traffic B2C financial services platform. Sole client-facing SEO strategist, managed a writer and technical SEO resource; led monthly performance reviews and surfaced growth opportunities—delivering 70% organic traffic growth and a 35% increase in conversions. Created automated GA4 and Looker Studio dashboards; attributed $180K+ in incremental pipeline to SEO within 12 months. Produced 300+ AI-assisted content assets with SurferSEO and Jasper, reducing production time by ~40% and securing top-3 rankings and Google Discover visibility. Implemented structured data, internal linking, and speed improvements; improved crawl efficiency by 40% and captured featured snippets for 60+ queries.

SEO Specialist at Healthcuticals Inc.

February 1, 2018 - January 1, 2020

Led international and domestic SEO for a health & nutrition eCommerce platform; implemented country-specific pages, localized metadata, and market-level keyword targeting, increasing revenue from organic search by 38% and eCommerce conversion rate by 15% through funnel optimization. Implemented structured data and product feed enhancements; managed performance dashboards and weekly KPI reporting tied to organic revenue growth.

Senior SEO Strategist at SeoWeb Technologies Ltd.

April 1, 2015 - January 1, 2020

Managed multi-client SEO and digital marketing campaigns across 15+ concurrent accounts as primary strategist and client contact. Produced full SEO roadmaps, technical audits, content strategies, and competitive analysis for enterprise and SMB stakeholders. Increased average client organic traffic by 60% and sales by 40%, improved lead generation by 50%, and reduced churn by 25% through proactive performance management. Oversaw on-page SEO, technical fixes, and content publishing workflows across WordPress, Drupal, and custom CMS environments.

SEO & Digital Marketing Specialist at Healthcuticals Inc.

April 1, 2013 - March 1, 2015

Led international SEO including country-specific landing pages, localized metadata, and hreflang implementation, increasing organic revenue by 38% and eCommerce conversion rate by 15%. Managed Google Ads alongside organic SEO to optimize ad targeting and landing page alignment, improving Quality Scores, reducing CPA, and growing eCommerce revenue.

SEO Manager — Agency at SeoWeb Technologies Ltd.

April 1, 2013 - February 1, 2018

Managed multi-client SEO campaigns for 15+ accounts; served as primary client contact, led monthly performance reviews, and identified upsell opportunities, increasing average client traffic by 60% and sales by 40%. Improved client lead generation through advanced SEO strategies, reduced churn by 25%. Coordinated cross-functional delivery across content, development, and UX teams using Asana and Slack; ensured data-backed, on-brand reports delivered on time.

SEO & Digital Marketing Specialist at Immigrant Access Fund (IAF)

December 1, 2011 - April 1, 2013

Led SEO and content strategy to build organic visibility and community engagement, increasing interactions by 25% through targeted optimization and segmented campaigns.

SEO Specialist at Immigrant Access Fund (IAF)

December 1, 2011 - April 1, 2013

Managed SEO and content strategy for nonprofit outreach, increasing community interaction by 25% through targeted optimization and data-driven social media strategies.

Webmaster & SEO Expert at Shahid Beheshti University

December 1, 1998 - September 1, 2011

Spearheaded development and maintenance of the university web portal across 11 faculties; implemented advanced SEO strategies that boosted traffic by 45% and secured top search rankings.