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Digital Marketing Manager with hands-on experience driving brand visibility and lead generation through social media strategy, content planning, and paid campaigns. I translate audience insights and performance data into measurable growth while optimizing targeting, budgets, and ROI across digital platforms. I’ve led cross-functional teams to deliver consistent brand experiences, manage end-to-end campaign calendars, and improve engagement using analytics, trends, and A/B testing. My background blends performance marketing with creative execution across design, content, and multimedia tools.…Digital Marketing Manager with hands-on experience driving brand visibility and lead generation through social media strategy, content planning, and paid campaigns. I translate audience insights and performance data into measurable growth while optimizing targeting, budgets, and ROI across digital platforms. I’ve led cross-functional teams to deliver consistent brand experiences, manage end-to-end campaign calendars, and improve engagement using analytics, trends, and A/B testing. My background blends performance marketing with creative execution across design, content, and multimedia tools.

Ayesha Anwer Okara

Marketing Strategist, Graphic Designer, Social Media Manager, +5

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Digital Marketing Manager with hands-on experience driving brand visibility and lead generation through social media strategy, content planning, and paid campaigns. I translate audience insights and performance data into measurable growth while optimizing targeting, budgets, and ROI across digital platforms. I’ve led cross-functional teams to deliver consistent brand experiences, manage end-to-end campaign calendars, and improve engagement using analytics, trends, and A/B testing. My background blends performance marketing with creative execution across design, content, and multimedia tools.…Digital Marketing Manager with hands-on experience driving brand visibility and lead generation through social media strategy, content planning, and paid campaigns. I translate audience insights and performance data into measurable growth while optimizing targeting, budgets, and ROI across digital platforms. I’ve led cross-functional teams to deliver consistent brand experiences, manage end-to-end campaign calendars, and improve engagement using analytics, trends, and A/B testing. My background blends performance marketing with creative execution across design, content, and multimedia tools.

Available to hire

Digital Marketing Manager with hands-on experience driving brand visibility and lead generation through social media strategy, content planning, and paid campaigns. I translate audience insights and performance data into measurable growth while optimizing targeting, budgets, and ROI across digital platforms.

I’ve led cross-functional teams to deliver consistent brand experiences, manage end-to-end campaign calendars, and improve engagement using analytics, trends, and A/B testing. My background blends performance marketing with creative execution across design, content, and multimedia tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Digital Marketing Manager at Tycoonz Solutions

April 1, 2026 - Present

Led end-to-end digital marketing strategy across paid, organic, and social channels to grow brand visibility and generate qualified leads. Planned and executed content and campaign calendars across platforms, aligning messaging with client goals and brand identity. Tracked campaign performance and audience data to optimize targeting, budget allocation, and overall ROI.

Graphic Designer at True ad Solutions

February 28, 2025 - July 18, 2025

Created dynamic and modern designs as a graphic designer. Collaborated with marketing and product teams to maintain consistent brand identity across digital and print platforms. Managed multiple design projects under tight deadlines, improving turnaround time by 30% with efficient workflow planning.

Social Media Manager at Invisiedge, Houston

February 1, 2025 - April 1, 2026

Developed and executed data-driven marketing campaigns that increased brand engagement by 40% across digital platforms. Coordinated a cross-functional team across design, content, and sales departments to launch successful product campaigns.

Jr Marketing Manager (Part time) at Invisiedge

February 1, 2025 - Present

Developing and executing data driven marketing campaigns that increased brand engagement by 40% across digital platforms. Leading a cross functional team, coordinating between design, content, and sales department to launch successful product campaigns. Analyzing market trends and customer insights to refine strategies, resulting in a boost in ROI on paid advertising.

Marketing Manager (Part time) at Invisiedge

February 1, 2025 - Present

Developing and executing data-driven marketing campaigns that increased brand engagement by 40% across digital platforms. Leading a cross-functional team coordinating design, content, and sales departments to launch successful product campaigns. Analyzing market trends and customer insights to refine strategies, improving ROI on paid advertising.

Graphic Designer at True Ad Solutions, Connecticut

September 1, 2024 - February 1, 2025

Created dynamic, modern designs while collaborating with marketing and product teams to maintain consistent brand identity across digital and print platforms. Managed multiple design projects under tight deadlines and improved turnaround time by 30% through efficient workflow planning.

Graphic Designer at True ad Solutions

September 1, 2024 - February 1, 2025

Worked as a graphic designer to create dynamic and modern designs. Collaborated with marketing and product teams to maintain consistent brand identity across all digital and print platforms. Managed multiple design projects under tight deadlines, improving turnaround time by 30% through efficient workflow planning.

Customer Services Representative at Tribe Consultancy

February 29, 2024 - July 18, 2025

Resolved customer inquiries and complaints via phone, email, and chat support. Processed orders, returns, and account updates efficiently while ensuring a personalized experience for every client.

Customer Services Representative at Tribe Consultancy

November 1, 2023 - February 1, 2024

Resolved customer inquiries and complaints via phone, email and chat support. Processed orders, returns and account updates efficiently while ensuring a personalized experience for every client.

Intern Social Media Strategist at UMT, Office of media and communication

September 30, 2023 - July 18, 2025

Created and scheduled engaging content across Facebook, Instagram, and Twitter. Monitored analytics and trends to optimize campaigns, boosting post engagement rates through targeted strategies and A/B testing.

Freelancer at Self-Employed / Freelancer

January 1, 2023 - Present

Adviser in Rotary Club, created digital marketing strategies to reach more students through website and social media. Created more than 100 graphic designs for clients. Wrote a research article approved by HEC on 'Impact of Cyber Harassment on the Self-esteem and academic achievements of Pakistani Adolescents: In Gender Perspective' (2024). Content writer at Phoenix Enterprise since 2022.

Social Media Manager at UMT - Office of Media and Communication

August 1, 2022 - September 1, 2024

Created and scheduled engaging content across Facebook, Instagram, and Twitter. Monitored analytics and trends to optimize campaigns, boosting engagement using targeted strategies and A/B testing.

Senior Graphic Designer-Content Manager at Planning Aid Pakistan

December 31, 2021 - July 18, 2025

Created creative and specific designs for the organization's fundraising agenda. Managed social media content to maximize aid from foreign countries for urban planning projects.

Senior Graphic Designer / Content Manager at Planning Aid Pakistan

January 1, 2021 - December 31, 2021

Created creative, targeted designs to support the organization's fundraising agenda. Managed social media content to help secure international aid for urban planning projects across Pakistan.

Senior Graphic Designer - Content Manager at Planning Aid Pakistan

January 1, 2021 - December 1, 2021

Created creative and specific designs for fundraising agenda of organization. Managed the content for social media pages of the organization to get maximum aid from foreign countries, in order to accomplish urban planning projects for Pakistan.