Hi, I’m Ayesha Anwar. I am a motivated marketing and design professional with hands-on experience in creating data-driven campaigns, graphics, and content that engage audiences. I enjoy turning insights into action and collaborating with cross-functional teams to deliver campaigns that boost brand visibility and ROI. In my work, I balance creativity with analytics, consistently meeting deadlines and maintaining brand consistency across digital and print platforms. I’m eager to contribute to a forward-thinking company and continue growing my skills in marketing, design, and digital strategy.

Hi, I’m Ayesha Anwar. I am a motivated marketing and design professional with hands-on experience in creating data-driven campaigns, graphics, and content that engage audiences. I enjoy turning insights into action and collaborating with cross-functional teams to deliver campaigns that boost brand visibility and ROI. In my work, I balance creativity with analytics, consistently meeting deadlines and maintaining brand consistency across digital and print platforms. I’m eager to contribute to a forward-thinking company and continue growing my skills in marketing, design, and digital strategy.

Available to hire

Hi, I’m Ayesha Anwar. I am a motivated marketing and design professional with hands-on experience in creating data-driven campaigns, graphics, and content that engage audiences. I enjoy turning insights into action and collaborating with cross-functional teams to deliver campaigns that boost brand visibility and ROI.

In my work, I balance creativity with analytics, consistently meeting deadlines and maintaining brand consistency across digital and print platforms. I’m eager to contribute to a forward-thinking company and continue growing my skills in marketing, design, and digital strategy.

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Language

English
Fluent

Work Experience

Marketing Manager (Part time) at Invisiedge
February 1, 2025 - Present
Developing and executing data-driven marketing campaigns that increased brand engagement by 40% across digital platforms. Leading a cross-functional team coordinating design, content, and sales departments to launch successful product campaigns. Analyzing market trends and customer insights to refine strategies, improving ROI on paid advertising.
Graphic Designer at True ad Solutions
February 28, 2025 - July 18, 2025
Created dynamic and modern designs as a graphic designer. Collaborated with marketing and product teams to maintain consistent brand identity across digital and print platforms. Managed multiple design projects under tight deadlines, improving turnaround time by 30% with efficient workflow planning.
Customer Services Representative at Tribe Consultancy
February 29, 2024 - July 18, 2025
Resolved customer inquiries and complaints via phone, email, and chat support. Processed orders, returns, and account updates efficiently while ensuring a personalized experience for every client.
Intern Social Media Strategist at UMT, Office of media and communication
September 30, 2023 - July 18, 2025
Created and scheduled engaging content across Facebook, Instagram, and Twitter. Monitored analytics and trends to optimize campaigns, boosting post engagement rates through targeted strategies and A/B testing.
Senior Graphic Designer-Content Manager at Planning Aid Pakistan
December 31, 2021 - July 18, 2025
Created creative and specific designs for the organization's fundraising agenda. Managed social media content to maximize aid from foreign countries for urban planning projects.
Jr Marketing Manager (Part time) at Invisiedge
February 1, 2025 - Present
Developing and executing data driven marketing campaigns that increased brand engagement by 40% across digital platforms. Leading a cross functional team, coordinating between design, content, and sales department to launch successful product campaigns. Analyzing market trends and customer insights to refine strategies, resulting in a boost in ROI on paid advertising.
Graphic Designer at True ad Solutions
September 1, 2024 - February 1, 2025
Worked as a graphic designer to create dynamic and modern designs. Collaborated with marketing and product teams to maintain consistent brand identity across all digital and print platforms. Managed multiple design projects under tight deadlines, improving turnaround time by 30% through efficient workflow planning.
Customer Services Representative at Tribe Consultancy
November 1, 2023 - February 1, 2024
Resolved customer inquiries and complaints via phone, email and chat support. Processed orders, returns and account updates efficiently while ensuring a personalized experience for every client.
Freelancer at Self-Employed / Freelancer
January 1, 2023 - Present
Adviser in Rotary Club, created digital marketing strategies to reach more students through website and social media. Created more than 100 graphic designs for clients. Wrote a research article approved by HEC on 'Impact of Cyber Harassment on the Self-esteem and academic achievements of Pakistani Adolescents: In Gender Perspective' (2024). Content writer at Phoenix Enterprise since 2022.
Senior Graphic Designer - Content Manager at Planning Aid Pakistan
January 1, 2021 - December 1, 2021
Created creative and specific designs for fundraising agenda of organization. Managed the content for social media pages of the organization to get maximum aid from foreign countries, in order to accomplish urban planning projects for Pakistan.

Education

Bachelor's Degree at University of Management and Technology
January 1, 2020 - December 31, 2024
High School Diploma at Punjab Group of Colleges, Okara Campus
January 1, 2018 - December 31, 2019
Bachelor of Science in International Relations at University of Management and Technology
January 1, 2020 - January 1, 2024
at Punjab Group of Colleges, Okara Campus
January 1, 2018 - January 1, 2019

Qualifications

Content Writer at Phoenix Enterprise
January 1, 2022 - July 18, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services, Software & Internet