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Hi, I'm Rachel Gelb, a Lead Product Designer with extensive experience driving end-to-end product design for B2B startups and enterprise clients, especially in AI, FinTech, and data platforms. I partner closely with founders and technical teams to define MVPs, product-market fit, and scalable UX architectures. I enjoy shaping design strategy in ambiguous environments and guiding teams through research, wireframes, and interaction design to develop high-fidelity systems. Throughout my career, I've led critical projects such as designing an AI-powered email assistant leveraging Google Gemini and building intuitive internal tools that support complex workflows. I love collaborating cross-functionally to improve product usability and adoption while advocating for structured planning and alignment to speed up design velocity. My background spans startups to large companies like Google, Citi, and Zoox, enriching my approach to user-centered design.…Hi, I'm Rachel Gelb, a Lead Product Designer with extensive experience driving end-to-end product design for B2B startups and enterprise clients, especially in AI, FinTech, and data platforms. I partner closely with founders and technical teams to define MVPs, product-market fit, and scalable UX architectures. I enjoy shaping design strategy in ambiguous environments and guiding teams through research, wireframes, and interaction design to develop high-fidelity systems. Throughout my career, I've led critical projects such as designing an AI-powered email assistant leveraging Google Gemini and building intuitive internal tools that support complex workflows. I love collaborating cross-functionally to improve product usability and adoption while advocating for structured planning and alignment to speed up design velocity. My background spans startups to large companies like Google, Citi, and Zoox, enriching my approach to user-centered design.

Rachel Gelb

Product Designer, UX Designer, Creative Director, +1

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Hi, I'm Rachel Gelb, a Lead Product Designer with extensive experience driving end-to-end product design for B2B startups and enterprise clients, especially in AI, FinTech, and data platforms. I partner closely with founders and technical teams to define MVPs, product-market fit, and scalable UX architectures. I enjoy shaping design strategy in ambiguous environments and guiding teams through research, wireframes, and interaction design to develop high-fidelity systems. Throughout my career, I've led critical projects such as designing an AI-powered email assistant leveraging Google Gemini and building intuitive internal tools that support complex workflows. I love collaborating cross-functionally to improve product usability and adoption while advocating for structured planning and alignment to speed up design velocity. My background spans startups to large companies like Google, Citi, and Zoox, enriching my approach to user-centered design.…Hi, I'm Rachel Gelb, a Lead Product Designer with extensive experience driving end-to-end product design for B2B startups and enterprise clients, especially in AI, FinTech, and data platforms. I partner closely with founders and technical teams to define MVPs, product-market fit, and scalable UX architectures. I enjoy shaping design strategy in ambiguous environments and guiding teams through research, wireframes, and interaction design to develop high-fidelity systems. Throughout my career, I've led critical projects such as designing an AI-powered email assistant leveraging Google Gemini and building intuitive internal tools that support complex workflows. I love collaborating cross-functionally to improve product usability and adoption while advocating for structured planning and alignment to speed up design velocity. My background spans startups to large companies like Google, Citi, and Zoox, enriching my approach to user-centered design.

Available to hire

Hi, I’m Rachel Gelb, a Lead Product Designer with extensive experience driving end-to-end product design for B2B startups and enterprise clients, especially in AI, FinTech, and data platforms. I partner closely with founders and technical teams to define MVPs, product-market fit, and scalable UX architectures. I enjoy shaping design strategy in ambiguous environments and guiding teams through research, wireframes, and interaction design to develop high-fidelity systems.

Throughout my career, I’ve led critical projects such as designing an AI-powered email assistant leveraging Google Gemini and building intuitive internal tools that support complex workflows. I love collaborating cross-functionally to improve product usability and adoption while advocating for structured planning and alignment to speed up design velocity. My background spans startups to large companies like Google, Citi, and Zoox, enriching my approach to user-centered design.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Lead Product Designer at Freelance

March 1, 2020 - Present

Drive end-to-end product design for B2B startups and enterprise clients in AI, FinTech, and data platforms. Partner with founders and technical teams to define MVPs, product-market fit, and scalable UX architectures. Designed an AI-powered email assistant leveraging Google Gemini, including onboarding, summarization, and intelligent automation workflows. Translate ML and LLM model outputs into user-centered interfaces and decision-support tools. Build internal tools, developer platforms, and admin dashboards that support complex, technical workflows. Shape design strategy in ambiguous environments; guide teams through research, wireframes, and interaction design to high-fidelity systems.

Principal Product Designer at Imply

February 28, 2025 - July 18, 2025

Led end-to-end UX for Polaris Custom Projects, increasing adoption by decoupling storage and compute while reducing resource requirements. Owned design across multiple surface areas: API key management, access control, usage & billing, admin UI, authentication, and feature flags. Enhanced cost analysis tooling and login experience for enterprise clients, improving clarity, usability, and adoption. Partnered with PMs and engineers to align roadmap priorities, refine scope, and ensure high-quality delivery under technical constraints. Advocated for structured planning and cross-functional alignment to increase design velocity and reduce ambiguity.

UX Designer → Senior UX Designer at Zoox

October 31, 2022 - July 18, 2025

Promoted within one year based on performance and scope expansion. Designed and led the end-to-end scheduling system for both L3 and L5 autonomous vehicles, enabling efficient fleet coordination and operator workflows. Created a queuing system for AV dispatch that was awarded a patent, contributing to Zoox’s core IP and operational scalability. Owned the internal tools design system; hired and managed a contractor to implement scalable components, and mentored an intern on system governance and execution. Collaborated with autonomy teams to visualize AI-driven behaviors and ensure interface alignment with AV decision-making systems. Led discovery and usability testing cycles to validate experience quality and optimize real-time decision-making for AV operators.

UX Designer at Google (Scopus IT)

January 31, 2021 - July 18, 2025

Worked on AdMob, a free B2C ads platform that allows businesses to earn money by displaying targeted ads in app content. Worked on improving UI and implementing new components. Worked with cross-functional teams to facilitate alignment in various design systems. Implemented new feature improvements. Worked on the internal hiring platform. Created inclusivity features to help decrease gendered words when providing feedback about users, creating a more equitable hiring process. Worked with researcher to come up with research strategy.

Senior Product Designer at Citi (FinTech)

December 31, 2018 - July 18, 2025

Led design efforts for Savings product line on iOS App. Worked closely with Product Manager. Conducted user research and testing. Designed app styleguide. Created UX framework to improve scalability across various devices. Creative Director for Robo Investment product line and managed creative agency.

Product Designer at Curalate

November 30, 2017 - July 18, 2025

Served as design owner on social commerce and analytics products, delivering UI/UX in a triad squad model. Conducted user interviews and testing cycles to inform roadmap decisions and improve product-market fit. Balanced design intent with technical feasibility across rapid delivery cycles and early-stage ambiguity.

UI/UX Designer at Appboy

October 31, 2016 - July 18, 2025

Designed marketing automation dashboards and analytics interfaces for B2B users. Contributed to the design system, product UI, A/B testing strategy, and user research practices. Supported customer growth through iterative UX improvements, analytics insights, and user testing.