I am a certified Brand Manager with a degree in the field and over three years of hands-on experience in social media marketing. Throughout my career, I’ve successfully managed and executed digital campaigns for a variety of brands across industries, helping them grow their online presence, strengthen their brand identity, and reach new audiences. One of the key projects I’ve led was for Kimicar Milano, a well-established Italian brand of professional cleaning products. I was responsible for managing and growing their presence on social media platforms such as TikTok, Instagram, and Facebook. Through a strategic mix of engaging content, trend analysis, and audience targeting, I significantly increased brand awareness and helped drive the company’s digital expansion.

Anna Katrina Marchesi

I am a certified Brand Manager with a degree in the field and over three years of hands-on experience in social media marketing. Throughout my career, I’ve successfully managed and executed digital campaigns for a variety of brands across industries, helping them grow their online presence, strengthen their brand identity, and reach new audiences. One of the key projects I’ve led was for Kimicar Milano, a well-established Italian brand of professional cleaning products. I was responsible for managing and growing their presence on social media platforms such as TikTok, Instagram, and Facebook. Through a strategic mix of engaging content, trend analysis, and audience targeting, I significantly increased brand awareness and helped drive the company’s digital expansion.

Available to hire

I am a certified Brand Manager with a degree in the field and over three years of hands-on experience in social media marketing. Throughout my career, I’ve successfully managed and executed digital campaigns for a variety of brands across industries, helping them grow their online presence, strengthen their brand identity, and reach new audiences.

One of the key projects I’ve led was for Kimicar Milano, a well-established Italian brand of professional cleaning products. I was responsible for managing and growing their presence on social media platforms such as TikTok, Instagram, and Facebook. Through a strategic mix of engaging content, trend analysis, and audience targeting, I significantly increased brand awareness and helped drive the company’s digital expansion.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

Inside Sales Representative at Logicom HP Supplies
December 31, 2020 - July 18, 2025
Performed inside sales activities supporting the company's sales objectives and customer relations.
EMS Sales Representative at Ecomal GMBH
December 31, 2020 - July 18, 2025
Handled EMS sales responsibilities, focusing on customer engagement and sales growth.
Brand & Social Media Manager at Kimicar Milano
December 31, 2020 - July 18, 2025
Managed and grew the brand's social media presence on platforms including TikTok, Instagram, and Facebook. Developed engaging content, conducted trend analysis, targeted audiences strategically, and increased brand awareness and digital expansion.
Brand & Social Media Manager at Alinare Candles
January 1, 2023 - Present
Developed entire marketing strategy including product label design and e-commerce platform building. Managed all social media channels and content creation to grow online presence and strengthen brand identity.
Brand & Social Media Manager at Alinare Events
January 1, 2025 - Present
Led content creation and marketing efforts from inception. Developed the brand's visual identity and managed full online presence. Created tailored social media content, promoted events, and helped build a strong, recognizable brand in the event industry.
Inside Sales Representative at Logicom HP Supplies Ecomal GMBH
January 1, 2018 - January 1, 2020
Responsible for inside sales activities, lead generation, order processing, and customer relationship management to support sales targets.
EMS Sales Representative at Logicom HP Supplies Ecomal GMBH
January 1, 2018 - January 1, 2020
Supported sales operations and client engagement within the EMS division, contributing to revenue targets.
Inside Sales Representative at Logicom HP Supplies / Ecomal GMBH
January 1, 2018 - December 31, 2020
Inside sales responsibilities including generating new business, managing customer relationships, and supporting sales processes across markets.
EMS Sales Representative at Logicom HP Supplies / Ecomal GMBH
January 1, 2018 - December 31, 2020
EMS sales representative; maintained sales pipeline, client communications, and product knowledge.
Brand & Social Media Manager at Alinare Candles
January 1, 2020 - December 31, 2023
Led the full marketing strategy for a Romanian natural candle brand; designed product labels, built the e-commerce platform, created content, and grew online presence.
Brand & Social Media Manager at Alinare Events
January 1, 2023 - Present
Content creator and marketing lead; developed brand identity, managed online presence, created tailored social content, promoted events.

Education

High School Diploma at Jean Monnet Highschool Bucharest
January 1, 2020 - December 31, 2020
Bachelor’s Degree at International Economics Relations, ASE, Bucharest
January 1, 2023 - December 31, 2023
High School Diploma at Jean Monnet Highschool, Bucharest
January 11, 2030 - December 2, 2025
Bachelor’s Degree in International Negotiations at ASE Bucharest
January 1, 2020 - January 1, 2023
Master’s Degree in Brand Management and Corporate Communications at ASE Bucharest
January 1, 2023 - January 1, 2025
Bachelor’s Degree International Negotiations at ASE, Bucharest
January 11, 2030 - December 2, 2025
High School Diploma at Jean Monnet Highschool Bucharest
January 11, 2030 - May 26, 2026
Bachelor’s Degree International Negotiations at ASE, Bucharest
January 1, 2020 - December 31, 2023

Qualifications

Brand Manager Certification
January 11, 2030 - December 2, 2025
Master’s Degree Brand Management and Corporate Communications
January 1, 2020 - January 1, 2023
Differences between Gen Z & Millennials in Social Media
January 1, 2025 - December 2, 2025
Master’s Degree Differences between Gen Z & Millennials in Social Media
January 1, 2023 - December 31, 2025
Certified Brand Manager
January 11, 2030 - May 26, 2026

Industry Experience

Consumer Goods, Retail, Professional Services, Media & Entertainment, Other, Software & Internet, Education