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Hi, I'm David Chong, a passionate marketing strategist and entrepreneur with a background in business administration and law. I have experience helping startups and established companies grow by developing effective digital marketing strategies and optimizing customer acquisition costs. I also enjoy creating innovative solutions to complex problems, like launching a digital grocery platform during the COVID-19 pandemic. With strong skills in strategic thinking, project management, and data analysis, I thrive when working across diverse cultural environments and leading teams to exceed ambitious targets. Outside of work, I enjoy powerlifting, swimming, cycling, diving, and reading to stay well-rounded and energized.…Hi, I'm David Chong, a passionate marketing strategist and entrepreneur with a background in business administration and law. I have experience helping startups and established companies grow by developing effective digital marketing strategies and optimizing customer acquisition costs. I also enjoy creating innovative solutions to complex problems, like launching a digital grocery platform during the COVID-19 pandemic. With strong skills in strategic thinking, project management, and data analysis, I thrive when working across diverse cultural environments and leading teams to exceed ambitious targets. Outside of work, I enjoy powerlifting, swimming, cycling, diving, and reading to stay well-rounded and energized.

Mun Fai (David) Chong

Marketing Strategist, Brand Strategist, Performance Marketer

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Hi, I'm David Chong, a passionate marketing strategist and entrepreneur with a background in business administration and law. I have experience helping startups and established companies grow by developing effective digital marketing strategies and optimizing customer acquisition costs. I also enjoy creating innovative solutions to complex problems, like launching a digital grocery platform during the COVID-19 pandemic. With strong skills in strategic thinking, project management, and data analysis, I thrive when working across diverse cultural environments and leading teams to exceed ambitious targets. Outside of work, I enjoy powerlifting, swimming, cycling, diving, and reading to stay well-rounded and energized.…Hi, I'm David Chong, a passionate marketing strategist and entrepreneur with a background in business administration and law. I have experience helping startups and established companies grow by developing effective digital marketing strategies and optimizing customer acquisition costs. I also enjoy creating innovative solutions to complex problems, like launching a digital grocery platform during the COVID-19 pandemic. With strong skills in strategic thinking, project management, and data analysis, I thrive when working across diverse cultural environments and leading teams to exceed ambitious targets. Outside of work, I enjoy powerlifting, swimming, cycling, diving, and reading to stay well-rounded and energized.

Available to hire

Hi, I’m David Chong, a passionate marketing strategist and entrepreneur with a background in business administration and law. I have experience helping startups and established companies grow by developing effective digital marketing strategies and optimizing customer acquisition costs. I also enjoy creating innovative solutions to complex problems, like launching a digital grocery platform during the COVID-19 pandemic.

With strong skills in strategic thinking, project management, and data analysis, I thrive when working across diverse cultural environments and leading teams to exceed ambitious targets. Outside of work, I enjoy powerlifting, swimming, cycling, diving, and reading to stay well-rounded and energized.

Skills

Microsoft Office

Data Visualization

HubSpot

Experience Level

Microsoft Office

Expert

Data Visualization

Expert

HubSpot

Expert

Language

English

Fluent

Malay

Advanced

German

Advanced

Work Experience

Marketing Strategist at Freelancer

April 1, 2023 - Present

Led market research and strategic positioning projects to identify new revenue opportunities and expand market share. Advised startups across e-commerce, education, and apparel on growth strategy, achieving a 108% increase in client acquisition rates. Developed and implemented six-figure paid media strategies with an 8x return on ad spend and reduced customer acquisition costs by 28%.

Marketing Manager at Siva’s Masterclass

March 31, 2023 - July 18, 2025

Developed and executed a full-funnel marketing strategy, boosting qualified lead generation by 850% and increasing sales revenue by 125% YoY. Directed a $50K annual marketing budget across paid media, SEO, and partnerships, improving customer acquisition cost by 28%. Led a team of 5 marketing executives, fostering a high-performance culture and exceeding acquisition targets by 15%. Developed a CRM integration reducing customer response time by 30% and improving marketing workflow efficiency.

Co-Founder at Jump & Clap Malaysia

January 31, 2023 - July 18, 2025

Launched and scaled a digital grocery platform during the COVID-19 pandemic, solving supply chain challenges and securing high-demand inventory. Designed logistics processes and customer experience strategies for efficient last-mile delivery, achieving rapid early adoption.

Co-Founder at Go Colors Malaysia

January 31, 2022 - July 18, 2025

Spearheaded market entry and brand localization for an Indian women's fashion brand in Malaysia, navigating cross-border operational and cultural challenges. Managed product sourcing, inventory, and logistics ensuring cost-effective distribution. Built partnerships with major retailers and e-commerce platforms establishing high-traffic channels and optimized supply chain.

Performance Marketer at Be Smarts Kinder kids

March 31, 2023 - July 18, 2025

Managed advertising and enrollment strategy across two preschool branches, increasing student enrollment by 20% while maintaining cost efficiency. Supported expansion initiatives forecasting budgets, negotiating vendor contracts, and analyzing market dynamics. Streamlined enrollment tracking by integrating data visualization tools like Tableau, reducing administrative workload by 25% and improving ROI accuracy.