Available to hire
I am a results-oriented and innovative Social Media Marketing Manager who leverages AI literacy to achieve challenging business goals. I specialize in process optimization and creating comprehensive digital and social media strategies including SEO and PPC to increase brand awareness and website traffic. With experience spanning family entertainment, consumer products, and healthcare, I thrive on developing unique approaches to target segmented global customer bases and drive sales growth.
I have hands-on experience using tools like Google Analytics and Google Tag Manager to deliver actionable insights. Collaborative by nature, I enjoy working cross-functionally and developing marketing campaigns that are on time and within budget, ultimately increasing qualified lead generation and enhancing online reputation for the organizations I work with.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Manager at MCI USA
January 1, 2025 - July 18, 2025Managed clients' Facebook and Google ads accounts. Collaborated with Account Managers and Coordinators to facilitate client presentations on multiple accounts. Created, implemented, and analyzed KPIs, pixel tracking, branding, and lead generating marketing campaigns. Experienced in targeting, custom audiences, measurement, and lookalike audiences.
Customer Success Manager at Wildfire Marketing
October 1, 2023 - July 18, 2025Maintained client relationships through weekly, monthly, or quarterly calls. Provided prompt, efficient, and friendly customer service. Worked with clients to convert leads into customers while troubleshooting software issues.
Digital Media Consultant at Royal Designs
January 1, 2020 - July 18, 2025Provided global marketing presence as an independent consultant for small to medium sized companies. Identified, created, and implemented effective campaigns across various paid media markets including Google, Facebook, LinkedIn, Twitter, Instagram, and Pinterest. Led teams and managed multiple accounts, project management, client presentations, and handled OTT/ATV placements along with targeting and audience measurement.
Cashier at Safeway
December 1, 2019 - July 18, 2025Provided prompt, efficient, and friendly customer service. Engaged customers with friendly greetings and thanks. Worked collaboratively with coworkers to ensure customer satisfaction and a pleasant work environment.
Marketing Specialist at National Hair Centers
April 1, 2018 - July 18, 2025Redesigned social media channels and SEO/SEM/PPC resulting in over 200% increase in website traffic. Optimized lead generating and processing procedures reducing operating costs and cycle time by half. Led corporate-wide social media and programmatic display media campaigns, increasing qualified lead generation by 15%. Managed online reputation achieving a 4.5-star Yelp rating. Designed marketing collateral using Adobe Suite.
Marketing Specialist at Sierra Auction Management
December 1, 2014 - July 18, 2025Led digital transformation of advertising efforts increasing reach by 400% and lowering costs by 30%. Managed budgets and creatives for all media buys including TV, radio, print, and digital. Developed new online auction platforms to increase customer engagement. Led website and social media redesign to enhance brand recognition.
Advertising & Marketing Coordinator at Firebird International Raceway
November 1, 2009 - July 18, 2025Coordinated event promotional material development increasing ticket sales by 15%. Repositioned marketing collateral based on analytics for successful sponsorship deals. Directed marketing associates and led website and social media redesign to ensure coherent brand messaging.
Digital Marketing Manager at MCI USA
January 31, 2025 - July 18, 2025Managed clients' Facebook and Google ads accounts. Collaborated with Account Managers and Coordinators to facilitate client presentations for multiple accounts. Created, implemented, and analyzed KPIs, pixel tracking, branding, and lead-generating marketing campaigns. Experienced with audience targeting including Custom and Lookalike Audiences and measurement techniques.
Customer Success Manager at Wildfire Marketing
October 31, 2023 - July 18, 2025Maintained client relationships through regular communications. Provided efficient and friendly customer service. Worked with clients to convert leads into customers and troubleshot software issues.
Digital Media Consultant at Royal Designs
January 31, 2020 - July 18, 2025Provided marketing consulting for small to medium-sized companies to build a global presence. Led teams, managed accounts, coordinated projects, and presented to clients. Created, implemented, and analyzed KPI's and digital campaigns across multiple paid media platforms including Google, Facebook, LinkedIn, and Pinterest. Experienced with OTT/ATV placements and advanced audience targeting.
Marketing Specialist at National Hair Centers
April 30, 2018 - July 18, 2025Redesigned social media, SEO/SEM, and PPC strategies to increase website traffic by over 200%. Optimized lead generating and processing procedures, reducing cycle time and costs. Led corporate-wide digital media campaigns that boosted qualified lead generation by 15%. Managed online reputation, achieving a 4.5-star Yelp rating. Designed marketing collateral using Adobe Suite.
Marketing Specialist at Sierra Auction Management
December 31, 2014 - July 18, 2025Led the conversion from traditional to digital advertising, increasing reach by 400% and lowering costs by 30%. Managed budgets and creative for all media buys including TV, radio, print, and digital. Developed online auctions and bidding platforms that increased customer engagement. Oversaw website and social media redesign to ensure coherent messaging and brand recognition.
Advertising & Marketing Coordinator at Firebird International Raceway
November 30, 2009 - July 18, 2025Coordinated development of event promotional materials leading to a 15% increase in ticket sales. Repositioned collateral using marketing analytics and demographics which supported multi-year sponsorship deals. Provided leadership to marketing associates to align materials with business objectives. Drove website and social media redesigns for coherent brand messaging.
Education
B.S. at Arizona State University
January 1, 1992 - December 31, 1992B.S. at Arizona State University
January 1, 1992 - December 31, 1992Qualifications
Hub Spot Inbound Digital Marketing
January 11, 2030 - July 18, 2025Social Media Marketing
January 11, 2030 - July 18, 2025Google Ads Search Certification
January 11, 2030 - July 18, 2025Implementing a Marketing Automation Strategy
January 11, 2030 - July 18, 2025Google Ads Fundamentals
January 11, 2030 - July 18, 2025Facebook Advertising
January 11, 2030 - July 18, 2025Google Analytics
January 11, 2030 - July 18, 2025Hub Spot Inbound Digital Marketing
January 1, 2022 - December 31, 2022Social Media Marketing
January 1, 2022 - December 31, 2022Google Ads Search Certification License 23502950
January 1, 2022 - December 31, 2023Implementing a Marketing Automation Strategy
January 1, 2022 - December 31, 2022Google Ads Fundamentals License 23771954
January 1, 2022 - December 31, 2023Facebook Advertising
January 1, 2022 - December 31, 2022Google Analytics
January 1, 2022 - December 31, 2022Industry Experience
Non-Profit Organization, Consumer Goods, Healthcare, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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