Steffanie Wenlan Kusuma

Project & Marketing Strategy Assistant at HELIUM Singapore

Led cross-functional coordination between design, marketing, and product teams to execute the rebranding of a finance tech platform, ensuring milestones and deliverables were met on schedule. Collaborated with UI/UX designers to develop high-fidelity mockups for mobile apps and landing pages, aligning design with updated brand identity and messaging. Implemented a centralized asset and task tracking system, reducing project delays by 15% and improving alignment across departments. Supported stakeholder communications and internal approvals, ensuring clarity in brand tone, visuals, and rollout timelines. Coordinated vendor and procurement during production phases to optimize costs while maintaining quality and consistency across deliverables.

Project Manager Assistant at Helium

Spearheaded cross-functional project coordination across design, marketing, and external vendor teams, ensuring 100% on-time delivery of key milestones and deliverables. Optimized resource allocation by implementing a centralized asset tracking system, reducing project delays by 15% and improving team efficiency. Facilitated seamless stakeholder communication, aligning cross-departmental objectives and reducing project turnaround. Played a pivotal role in procurement and vendor management, contributing to a reduction in operational costs while maintaining business continuity.

Social Media Marketing Assistant at Food Inc Singapore

Leveraged social media engagement by 7% and follower growth by 6% by developing trend-focused content strategies and analyzing peak engagement times. Improved campaign targeting accuracy by 16% through competitive analysis and social listening, creating relevant and engaging content. Reduced missed posts by 20% by introducing a content calendar system, ensuring consistent brand presence and improved workflow efficiency.

Social Media Marketing Assistant at FOOD. INC

Developed trend-focused content strategies and analyzed peak engagement times, increasing social media engagement by 7% and follower growth by 6%. Improved campaign targeting accuracy by 16% through competitive analysis and social listening. Reduced missed posts by 20% by introducing a content calendar system, ensuring consistent brand presence and improved workflow efficiency.

Graphic Designer Intern at Lazada Singapore

Contributed to a 20% increase in client retention by delivering high-quality, on-brand designs that resonated with target audiences. Utilised Adobe Creative Suite (Photoshop, Illustrator, InDesign) to craft visually cohesive designs that strengthened brand identity and enhanced campaign performance. Partnered with marketing teams to align design strategies with business goals, enhancing brand consistency and user experience across digital platforms.