I am a data-driven digital marketing and communications professional with more than six years of experience in marketing and social media strategy, SEO research, and content development. A graduate of the University of North Texas’ Mayborn School of Journalism (B.A., 2016), my academic foundation is rooted in fact-based news writing, public relations, and sports information reporting, with a strong focus on storytelling across multimedia platforms. I received postgraduate certifications from MIT in Social Media Analytics, Strategy and Activation, learning how to merge cutting-edge theory with real-world performance metrics to elevate brand narratives in highly competitive spaces. Professional highlights include: Promoted to Digital Marketing Specialist in April 2024 after one year and nine months of successfully leading growth and engagement initiatives. Increased BAL’s LinkedIn followers by over 56% in under three years — growing from 16,000 to 25,000 — through a focused, consistent strategy. Helped rank BAL in the Top 5 among all U.S. law firms and lawyers in social media engagement (March 2023). Developed a high-impact campaign supporting BAL’s inclusion in Fast Company’s 2023 Most Innovative Companies list. Created a Social Media Political Neutrality Guide for senior leadership and curated a content strategy that boosted a Los Angeles leader’s LinkedIn impressions by over 1,000%. Regularly wrote and scheduled social copy distributed daily to thousands of legal, global mobility, and HR professionals. Fluent in tools such as Sprinklr (for publishing and social listening), Brandwatch, BrightEdge SEO, Pardot, Salesforce, and WordPress. Known for meeting deadlines, collaborating cross-functionally, and leveraging analytics to drive content performance, I bring creativity, structure, and insight to every campaign. I look forward to contributing as a valued member of a corporate communications or marketing team—where data, storytelling, and innovation meet.

Andrés Jose Trujillo

I am a data-driven digital marketing and communications professional with more than six years of experience in marketing and social media strategy, SEO research, and content development. A graduate of the University of North Texas’ Mayborn School of Journalism (B.A., 2016), my academic foundation is rooted in fact-based news writing, public relations, and sports information reporting, with a strong focus on storytelling across multimedia platforms. I received postgraduate certifications from MIT in Social Media Analytics, Strategy and Activation, learning how to merge cutting-edge theory with real-world performance metrics to elevate brand narratives in highly competitive spaces. Professional highlights include: Promoted to Digital Marketing Specialist in April 2024 after one year and nine months of successfully leading growth and engagement initiatives. Increased BAL’s LinkedIn followers by over 56% in under three years — growing from 16,000 to 25,000 — through a focused, consistent strategy. Helped rank BAL in the Top 5 among all U.S. law firms and lawyers in social media engagement (March 2023). Developed a high-impact campaign supporting BAL’s inclusion in Fast Company’s 2023 Most Innovative Companies list. Created a Social Media Political Neutrality Guide for senior leadership and curated a content strategy that boosted a Los Angeles leader’s LinkedIn impressions by over 1,000%. Regularly wrote and scheduled social copy distributed daily to thousands of legal, global mobility, and HR professionals. Fluent in tools such as Sprinklr (for publishing and social listening), Brandwatch, BrightEdge SEO, Pardot, Salesforce, and WordPress. Known for meeting deadlines, collaborating cross-functionally, and leveraging analytics to drive content performance, I bring creativity, structure, and insight to every campaign. I look forward to contributing as a valued member of a corporate communications or marketing team—where data, storytelling, and innovation meet.

Available to hire

I am a data-driven digital marketing and communications professional with more than six years of experience in marketing and social media strategy, SEO research, and content development.

A graduate of the University of North Texas’ Mayborn School of Journalism (B.A., 2016), my academic foundation is rooted in fact-based news writing, public relations, and sports information reporting, with a strong focus on storytelling across multimedia platforms.

I received postgraduate certifications from MIT in Social Media Analytics, Strategy and Activation, learning how to merge cutting-edge theory with real-world performance metrics to elevate brand narratives in highly competitive spaces.

Professional highlights include:

Promoted to Digital Marketing Specialist in April 2024 after one year and nine months of successfully leading growth and engagement initiatives.

Increased BAL’s LinkedIn followers by over 56% in under three years — growing from 16,000 to 25,000 — through a focused, consistent strategy.

Helped rank BAL in the Top 5 among all U.S. law firms and lawyers in social media engagement (March 2023).

Developed a high-impact campaign supporting BAL’s inclusion in Fast Company’s 2023 Most Innovative Companies list.

Created a Social Media Political Neutrality Guide for senior leadership and curated a content strategy that boosted a Los Angeles leader’s LinkedIn impressions by over 1,000%.

Regularly wrote and scheduled social copy distributed daily to thousands of legal, global mobility, and HR professionals.

Fluent in tools such as Sprinklr (for publishing and social listening), Brandwatch, BrightEdge SEO, Pardot, Salesforce, and WordPress.

Known for meeting deadlines, collaborating cross-functionally, and leveraging analytics to drive content performance, I bring creativity, structure, and insight to every campaign.

I look forward to contributing as a valued member of a corporate communications or marketing team—where data, storytelling, and innovation meet.

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Language

Spanish; Castilian
Fluent

Work Experience

Social Media Strategist at Berry Appleman & Leiden LLC | BAL
June 30, 2025 - July 18, 2025
Initially hired as a Social Media Strategist, promoted in April 2024 to Digital Marketing Specialist. Responsible for growing BAL’s LinkedIn followers by approximately 56.25% over three years, helping achieve 9,000 connections on the platform. Ranked in Top 5 for social media engagement among U.S. law firms in March 2023. Developed strategies to reach prospective clients and promote immigration software technology, created campaigns supporting BAL’s recognition on Fast Company’s Most Innovative Companies list, and crafted content for partners and senior associates. Utilized social media analytics tools like Brandwatch and Sprinklr for monitoring and optimization.
Communications Coordinator at Southwest Airlines Pilots Association | SWAPA
December 31, 2022 - July 18, 2025
Managed social media accounts, curated content, and created viral posts. Oversaw social media editorial calendars and used Meltwater for media monitoring and competitor analysis. Communicated with over 10,000 pilots and families weekly through social media. Wrote and edited human interest stories and educational materials distributed to more than 9,000 pilots. Monitored news for timely content adjustment.
Freelancer at FOX Sports
December 31, 2020 - July 18, 2025
Supported production crews by managing credentials, organizing game statistics, assisting field reporters, transporting personnel and talent, and participating in daily production meetings.

Education

B.A. at University of North Texas
January 1, 2012 - May 31, 2016

Qualifications

Social Media Strategy: Creating Engagement, Insight, and Action Certificate
November 1, 2021 - November 30, 2021
Digital Marketing and Social Media Analytics Certificate
October 1, 2019 - October 31, 2019

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Transportation & Logistics, Non-Profit Organization