I am a data-driven digital marketing and communications professional with more than six years of experience in marketing and social media strategy, SEO research, and content development.
A graduate of the University of North Texas’ Mayborn School of Journalism (B.A., 2016), my academic foundation is rooted in fact-based news writing, public relations, and sports information reporting, with a strong focus on storytelling across multimedia platforms.
I received postgraduate certifications from MIT in Social Media Analytics, Strategy and Activation, learning how to merge cutting-edge theory with real-world performance metrics to elevate brand narratives in highly competitive spaces.
Professional highlights include:
Promoted to Digital Marketing Specialist in April 2024 after one year and nine months of successfully leading growth and engagement initiatives.
Increased BAL’s LinkedIn followers by over 56% in under three years — growing from 16,000 to 25,000 — through a focused, consistent strategy.
Helped rank BAL in the Top 5 among all U.S. law firms and lawyers in social media engagement (March 2023).
Developed a high-impact campaign supporting BAL’s inclusion in Fast Company’s 2023 Most Innovative Companies list.
Created a Social Media Political Neutrality Guide for senior leadership and curated a content strategy that boosted a Los Angeles leader’s LinkedIn impressions by over 1,000%.
Regularly wrote and scheduled social copy distributed daily to thousands of legal, global mobility, and HR professionals.
Fluent in tools such as Sprinklr (for publishing and social listening), Brandwatch, BrightEdge SEO, Pardot, Salesforce, and WordPress.
Known for meeting deadlines, collaborating cross-functionally, and leveraging analytics to drive content performance, I bring creativity, structure, and insight to every campaign.
I look forward to contributing as a valued member of a corporate communications or marketing team—where data, storytelling, and innovation meet.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Experience Level
Hire a Writer
We have the best writer experts on Twine. Hire a writer in Dallas today.