I am Ayyappan Selvaramanis, a Salesforce CRM Architect and B2B Commerce consultant with 16 years of overall IT experience and 8 years focused on Salesforce CRM. I design and implement end-to-end solutions across Sales Cloud, Service Cloud, Experience Cloud, and Commerce Cloud for global clients, leveraging Apex, Visualforce, Lightning Web Components (LWC), and Flow. I lead multi-team delivery, mentor juniors, and collaborate with leadership to keep stakeholders updated on progress and outcomes. I enjoy turning complex business requirements into scalable, secure, and configurable platforms. I drive data migrations, CI/CD readiness (Copado), and governance while ensuring strong security and role-based access. I thrive in Agile environments, align technical solutions with business goals, and focus on delivering measurable value through robust architecture, reusable components, and clear delivery roadmaps.

Ayyappan Selvaramanis

I am Ayyappan Selvaramanis, a Salesforce CRM Architect and B2B Commerce consultant with 16 years of overall IT experience and 8 years focused on Salesforce CRM. I design and implement end-to-end solutions across Sales Cloud, Service Cloud, Experience Cloud, and Commerce Cloud for global clients, leveraging Apex, Visualforce, Lightning Web Components (LWC), and Flow. I lead multi-team delivery, mentor juniors, and collaborate with leadership to keep stakeholders updated on progress and outcomes. I enjoy turning complex business requirements into scalable, secure, and configurable platforms. I drive data migrations, CI/CD readiness (Copado), and governance while ensuring strong security and role-based access. I thrive in Agile environments, align technical solutions with business goals, and focus on delivering measurable value through robust architecture, reusable components, and clear delivery roadmaps.

Available to hire

I am Ayyappan Selvaramanis, a Salesforce CRM Architect and B2B Commerce consultant with 16 years of overall IT experience and 8 years focused on Salesforce CRM. I design and implement end-to-end solutions across Sales Cloud, Service Cloud, Experience Cloud, and Commerce Cloud for global clients, leveraging Apex, Visualforce, Lightning Web Components (LWC), and Flow. I lead multi-team delivery, mentor juniors, and collaborate with leadership to keep stakeholders updated on progress and outcomes.

I enjoy turning complex business requirements into scalable, secure, and configurable platforms. I drive data migrations, CI/CD readiness (Copado), and governance while ensuring strong security and role-based access. I thrive in Agile environments, align technical solutions with business goals, and focus on delivering measurable value through robust architecture, reusable components, and clear delivery roadmaps.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced

Work Experience

Salesforce Senior Developer at LTIMINDTREE, Chennai
January 31, 2020 - July 18, 2025
Optimized front-end performance with lazy loading, bundling, and efficient DOM manipulation. Developed modular JavaScript/jQuery code to enable dynamic content and interactivity. Collaborated with UX/UI designers to transform mockups into pixel-perfect, compliant interfaces. Mentored junior developers and led code reviews. Managed version control with Git and deployed code using Change Sets, Copado, and Salesforce DX. Ensured cross-browser and mobile compatibility, conducted unit and browser testing, and maintained UI documentation. Worked closely with Singapore clients for requirement gathering and business use cases. Customized backbone templates, Visualforce pages, storefront and product configurations, email templates, and enabled Salesforce to Salesforce connectors. Managed branches in Bitbucket and updated JIRA tickets.
Technical Lead at Shop EU Carrier
January 1, 2020 - Present
Worked with UTC Carrier Corp – Singapore for enterprise B2B Commerce (Classic). Gathered requirements, proposed end-to-end solutions, and mapped business processes to Salesforce configurations. Coordinated with client leadership to update account status and delivery milestones; reviewed designs and ensured alignment with Agile delivery timelines.
Technical and Solution Architect at Carrier Refrigeration
January 1, 2020 - Present
Collaborated with UTC Carrier Corp – Singapore to deliver Salesforce B2B Commerce (Classic) solutions. Elicited requirements, defined use cases, and provided day-to-day delivery estimates. Architected and implemented integration and data load strategies, configuration, and security settings; coordinated with stakeholders and development teams to ensure timely delivery.
Technical Lead / Architect at Carrier Transicold Europe
January 1, 2020 - Present
Partnered with Europe and France teams to gather requirements and deliver Salesforce B2B Commerce solutions. Maintained project health with Jira stories and delivery timelines. Designed integration framework, data load processes, and configuration strategies; mentored juniors and conducted daily interviews. Architected applications and collaborated with leadership for account status updates. Reviewed code and enforced agile timelines. Built configurable, resilient front-end and back-end components to minimize changes, leveraging Salesforce Cloud, Service Cloud, and Commerce Cloud; managed security, CI/CD readiness, and deployment coordination with Copado.
Technical Lead at LTIMINDTREE (Formerly L&T Infotech), Chennai
January 1, 2020 - Present
Worked with clients in Europe and France to gather requirements and provide solutions. Maintained project status with accurate JIRA story updates and delivery timelines. Designed frameworks for integration, data load, and configuration. Managed and guided the team, conducted interviews, and led application architecture. Reviewed code and adhered to agile delivery timelines. Led development of custom storefronts using Visualforce, Apex, and Salesforce B2B Commerce Classic. Designed responsive and accessible UIs tailored for B2B workflows and integrated Salesforce data for dynamic UI rendering. Collaborated with project managers, analysts, and technical teams to define integration requirements and deliver solutions on time and within budget.
Salesforce UI/UX Developer at WABCO India Ltd, Chennai
September 30, 2019 - July 18, 2025
Worked directly with business points of contact to develop, test, implement, deploy, and document Salesforce.com development. Managed various Salesforce objects like Accounts, Contacts, Leads, and Opportunities. Participated in short projects for sales cloud in beverage and heavy equipment industries. Analyzed requirements, designed, coded, and tested applications. Customized backbone templates and Visualforce pages using Handlebar JS. Worked on storefront and product configuration, created email templates, and managed data sheet creation and data import. Enabled Salesforce to Salesforce connector for sharing records between three orgs. Managed multiple branches in Bitbucket and updated JIRA user stories.
Senior Developer at ZF AfterMarket (formerly WABCO Customer Center)
January 1, 2019 - January 1, 2020
Engaged in requirements analysis, design, coding, and testing of Salesforce solutions. Customized Visualforce/LWC pages, data loading templates, and front-end configurations. Built data sheets for imports, managed source control with Bitbucket branches, and prepared deployment artifacts; ensured data integrity and client-specific configurations across multiple orgs.
Senior Developer at Nilfisk Global
January 1, 2019 - January 1, 2020
Involved in requirements analysis, design, coding, and testing of Salesforce solutions. Customized backend templates per client requirements; configured Visualforce/LWC pages, front-end components, and data templates. Created data sheets for imports, set up multiple branches in Bitbucket, and prepared deployment artifacts; supported data loading and org configuration for multiple clients.
Sales Cloud Developer at TRAXEE Fleet Management System
January 1, 2018 - January 1, 2019
Collaborated with business POCs to design, develop, test, and deploy Salesforce-based Fleet Management solutions. Worked on multiple Salesforce cloud components, documented processes, and supported post-deployment activities for ongoing optimization and user adoption.
UI/UX or Front-end Developer at Various including Optima Response Management Pvt Ltd., Tamilsource Info, KA Inspire Software Solutions
December 31, 2017 - July 18, 2025
Designed and developed responsive, interactive, and visually appealing user interfaces for web and mobile applications. Converted UI/UX wireframes into functioning front-end code using HTML, CSS, JavaScript, and frameworks such as React and Angular. Ensured cross-platform and cross-browser consistency. Collaborated with UX designers to produce intuitive, accessible user experiences while conducting user research and usability testing. Participated in Agile/Scrum teams for sprint planning and reviews, communicated design ideas effectively, and optimized code for speed and scalability. Adhered to accessibility best practices and front-end industry standards. Proficient with design tools and version control systems like Git. Continuously stayed current with emerging tools and technology trends.

Education

B.E. at EVP Engineering College, Anna University, Chennai, Tamilnadu, India
January 1, 2002 - December 31, 2006
Bachelor of Engineering in Computer Science and Engineering (CSE) at EVP Engineering College, Anna University, Chennai
January 11, 2030 - January 1, 2006

Qualifications

Salesforce Certified Administrator
January 1, 2020 - December 31, 2020
Salesforce Certified PD I
January 1, 2020 - December 31, 2020
Copado Fundamentals I MP
January 1, 2020 - December 31, 2020
Salesforce Certified AI Associate
January 1, 2020 - December 31, 2020
Copado Fundamentals II MP
January 1, 2020 - December 31, 2020
Salesforce Certified JavaScript Developer I
January 1, 2020 - December 31, 2020
Salesforce Certified AI Associate
January 11, 2030 - December 2, 2025
Salesforce Certified Administrator
January 11, 2030 - December 2, 2025
Salesforce Certified Platform Developer I
January 11, 2030 - December 2, 2025
Salesforce Certified JavaScript Developer I
January 11, 2030 - December 2, 2025
Copado Fundamentals I MP
January 11, 2030 - December 2, 2025
Copado Fundamentals II MP
January 11, 2030 - December 2, 2025

Industry Experience

Software & Internet, Professional Services, Retail, Manufacturing, Computers & Electronics, Transportation & Logistics, Other