Alexandra Traverse

Lead Off-Page SEO Executive at Stickyeyes

Directed off-page SEO strategies and link-building campaigns across UK markets. Managed content outreach, media pitching, and collaboration with internal teams and external agencies. Oversaw a team focusing on off-site activities, keyword research, and performance reporting to drive backlinks, authority and visibility.

SEO Specialist at Sticky Eyes / Reprise UK

Led technical SEO audits, site crawls, issue prioritization, and roadmaps for agency clients. Conducted semantic audits and keyword research; developed on-page optimization and off-page link-building strategies; managed communications with 8 clients, including regular calls and reporting, and delivered strategic recommendations aligned with business goals. Created content briefs and briefed freelance writers on sports, tech, and iGaming topics; translated content from English to French and pitched content services to FR companies; sourced and vetted high-quality sites for link acquisition across LATAM and EN markets; secured 80+ placements per month and built custom reporting tools to improve workflow efficiency.

Senior SEO Consultant at Sticky Eyes / Reprise UK

Managed cross-functional SEO programs for 8 clients, coordinating with content creators, agencies, and product teams; led on-page and off-page initiatives, technical audits, keyword research, and performance reporting; delivered bespoke off-page strategies to hit client KPIs and internal targets; built and maintained relationships with publishers and media outlets; produced content briefs and actionable recommendations for ongoing optimization.

Senior SEO Consultant at WorldRemit / Zepz

Led multi-market SEO program, directing 10+ specialists across trading, casino, lifestyle, and fintech accounts; carried out technical, on-page, and off-page SEO; secured 80+ placements per month; translated content from English to French; pitched the agency’s FR content services to new clients; created topic briefs for freelance writers; coordinated content distribution and performance reporting to stakeholders.

Senior SEO Consultant at WorldRemit / Zepz

Continued leadership of off-page SEO and digital PR campaigns, ensuring high-quality link acquisitions across LATAM and EN markets; built custom dashboards in Google Sheets; delivered KPI-focused strategy and reporting to CMOs; expanded international client base with 80+ placements per month; mentored a team of 8+ specialists.