Available to hire
Hi, I’m Dhwanil, a performance-driven Social Media Marketing Strategist with over five years of experience managing impactful paid campaigns for global brands. I love leveraging data-driven insights and continuously optimizing media strategies to help brands reach their goals efficiently. Staying ahead with emerging trends is something I’m passionate about.
I enjoy leading teams and collaborating with clients to create meaningful, cost-efficient campaigns across platforms like Meta, TikTok, and LinkedIn. Bringing growth and innovation to social media marketing excites me, and I’m committed to learning and applying the latest techniques to achieve excellent results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Senior Social Strategist at OMD Canada
March 31, 2025 - July 18, 2025Managed a team to execute paid social campaigns for top brands like Warner Bros, Under Armour, Subaru, and FedEx, driving performance through strategy, optimization, and data-driven reporting across Meta, TikTok, Snapchat, Pinterest, X, Reddit, and LinkedIn. Developed yield management strategies to optimize ad performance, increasing revenue growth by 8% YoY. Led internal product integration improving incremental revenue by 14%. Tracked and analyzed campaign data, presenting insights and optimization strategies in client meetings for continuous growth. Leveraged industry insights for A/B testing, audience segmentation, and messaging experimentation, improving campaign outcomes by 12%.
Paid Media Specialist at Point Blank Creative
December 31, 2022 - July 18, 2025Executed performance-driven paid marketing campaigns aligned with business goals, monitoring across various channels. Developed and optimized campaigns and flows ensuring ads, landing pages, and targeting performed optimally. Analyzed campaign performance and provided data-driven recommendations leading to a 16% increase in engagement and a 21% decrease in CPC.
Social Media Marketing Manager - Freelance at Turtle Mind
December 31, 2022 - July 18, 2025Provided strategic insights and analytics to elevate RFPs and proposals, managed campaign goals and key metrics for diverse clients, tracked budgets, ensured media performance alignment, and delivered campaigns within tight timelines. Actionable insights led to a 27% increase in brand awareness and 18% boost in audience engagement.
Social Strategist at Turtle Mind
July 31, 2024 - July 18, 2025Oversaw campaign execution, tracked KPIs, optimized performance, and aligned budgets with forecasts to deliver successful outcomes.
Paid Media Analyst at Bloom | Search Marketing
March 31, 2022 - July 18, 2025Layed strategic plans to meet objectives through campaign research and tracking, collaborated with web analysts for reporting and ROI analysis, identified project issues, mentored juniors, and ensured quality in campaign trafficking and pacing. Efforts reduced cost per installation by 32% and lowered CPL by 21%.
Associate – Biddable Media at Performics India - Publicis Groupe
July 31, 2021 - July 18, 2025Strategized, executed, and managed campaigns across Google Adwords, Facebook Ads Manager, and Google Shopping Ads. Oversaw daily budgets, billing, spending pacing, and documented best practices to meet client business goals.
Senior Digital Marketing Executive at Auburn Digital Solutions
February 28, 2021 - July 18, 2025Led client reporting and status updates, collaborated with ADs and Directors for optimized deliverables, worked cross-functionally to identify opportunities and foster innovation, mentored juniors, and managed campaign trafficking and pacing, achieving a 16% CPL decrease and 11% YoY increase in conversions.
Digital Marketing Executive at Auburn Digital Solutions
December 31, 2019 - July 18, 2025Managed campaigns, tracked performance, and collaborated with teams to meet client objectives.
Senior Social Strategist at OMD Canada
March 31, 2025 - July 18, 2025Managed a team to execute paid social campaigns for top brands like Warner Bros, Under Armour, Subaru, and FedEx. Focused on strategy, optimization, and data-driven reporting across platforms including Meta, TikTok, Snapchat, Pinterest, X, Reddit, and LinkedIn. Developed and implemented yield management strategies that optimized ad performance and resulted in an 8% YoY revenue growth. Led internal product integration to increase incremental revenue by 14%, tracked and analyzed campaign data, and presented insights for continuous growth. Drove A/B testing, audience segmentation, and messaging experimentation to improve campaign effectiveness by 12%.
Paid Media Specialist at Point Blank Creative
December 31, 2022 - July 18, 2025Developed and executed paid marketing strategies aligned with business goals, setting up and monitoring campaigns across various channels. Optimized ads, landing pages, and targeting to ensure optimal performance. Provided clear recommendations to stakeholders resulting in a 16% increase in engagement and a 21% decrease in lower CPC. Leveraged industry insights to enhance campaign effectiveness through data analysis.
Social Strategist at Turtle Mind
July 31, 2024 - July 18, 2025Provided strategic insights and data analysis for RFPs, decks, and proposals to deliver impactful campaign planning recommendations. Oversaw campaign goals and key metrics for a diverse client portfolio, maintaining budget control to align with quarterly forecasts. Successfully delivered campaigns within tight timelines, which led to a 27% increase in brand awareness and an 18% boost in audience engagement.
Paid Media Analyst at Bloom | Search Marketing
March 31, 2022 - July 18, 2025Laid strategic plans to achieve defined objectives through research, tracking, and managing campaigns. Collaborated with web analysts for campaign reporting and ROI analysis. Mentored junior team members and ensured quality control in campaign trafficking, maintenance, and pacing. Optimized campaigns resulting in a 32% decrease in Cost per Installation and a 21% lower CPL.
Associate – Biddable Media at Performics India - Publicis Groupe
July 31, 2021 - July 18, 2025Strategized, executed, monitored, and managed campaigns across platforms like Google Adwords, Facebook Ads Manager, and Google Shopping Ads. Managed daily budgets, billing reconciliation, and spending pacing adhering to client goals. Documented campaign evolution, identified best practices, and led client reporting yielding a 16% CPL decrease and an 11% YoY conversion increase.
Senior Digital Marketing Executive at Auburn Digital Solutions
February 28, 2021 - July 18, 2025Led recurring status updates and client reporting ensuring seamless collaboration with directors. Worked with cross-functional teams to identify growth opportunities and deliver value. Mentored junior members while overseeing trafficking and campaign pacing to deliver excellent account performance insights.
Digital Marketing Executive at Auburn Digital Solutions
December 31, 2019 - July 18, 2025Managed campaigns across multiple platforms, optimized deliverables, and maintained strong client collaborations to meet business objectives.
Education
PGDM - Marketing Management (Digital Media) at Lambton College
January 1, 0001 - December 31, 0001Bachelor's In Engineering - Electronics & Telecommunications at K. J. Somaiya Institute of Engineering and Information Technology
January 1, 0001 - December 31, 0001PGDM at Lambton College
January 1, 2022 - December 31, 2022Bachelor's at K. J. Somaiya Institute of Engineering and Information Technology
January 1, 2015 - December 31, 2018Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Transportation & Logistics, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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