Available to hire
I am a digital marketing specialist certified in Digital Marketing & Analytics from the Indian School of Business, Hyderabad. I have a strong track record of planning and executing web, SEO, and social media campaigns designed to boost a company’s online presence and reputation. Leveraging AI tools, prompt engineering, and data analysis helps me uncover insights, identify trends, and optimize campaigns for outstanding results.
I am passionate about brainstorming innovative growth strategies using the latest digital marketing methodologies. With experience managing campaigns across various platforms and collaborating with global teams, I enjoy taking on challenges that improve marketing performance and drive significant growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Head Digital Marketing at Intellve Sol
September 30, 2024 - July 18, 2025Implemented organic and paid growth plans, social media calendar, and used AI tools to create content and prompt engineering. Achieved a 30% increase in organic growth and website conversion, 10x increase in ROI, and 28% CTR on paid channels. Conducted SEO audits and monthly reports using Tableau with analysis performed in Python.
Marketing Manager - Digital at Aptia Group
September 1, 2024 - PresentUtilized Looker and Google Analytics to monitor campaign performance, driving a 10% decrease in bounce rates. Collaborated with engineering to integrate new tracking systems, improving data accuracy and campaign efficiency. Created content strategy for the first quarter used for social media content, insights, and keyword research. Trained on MS D365 for Customer insights focusing on email marketing and lead data management. Supported digital initiatives and internal SharePoint pages and content for teams across US, UK, and India. Managed LinkedIn Ads for two geographies. Worked on UI/UX design changes for an upcoming website launch with more geography-based solutions.
Head Digital Marketing at Intellve Sol
January 1, 2023 - PresentImplemented Organic and Paid Growth plan, social media calendar, and used AI tools for content creation and prompt engineering. Achieved a 30% increase in organic growth and conversions on website, 10x increase in ROI and 28% CTR on paid channels. Performed SEO audits and monthly reporting using Tableau and analysis using Python.
Senior Digital Marketing Specialist at nVent
December 31, 2022 - July 18, 2025Provided strategic leadership and drove profitable revenue growth across 8 regions totaling $60M. Developed a new reporting mechanism using Tableau and supported sales processes for new business generating $5-10M using EDA with Python. Generated 81,000 leads for 8 sub-brands through SEO and SEM marketing, achieving 9% conversion growth, 19% YOY traffic increase, and improved conversion rate by 25%. Implemented social media ads generating 125,000 impressions and added 3,000+ followers in 2 quarters. Led global marketing initiatives and consulted distributors to boost digital growth. Developed ETL processes for data integration from digital, sales, and ad campaigns using Google BigQuery.
Senior Digital Marketing Specialist at nVent
December 31, 2022 - July 18, 2025Provided strategic leadership driving profitable revenue growth in 8 regions with $60M total revenue. Developed new reporting mechanisms using Tableau and supported sales processes using EDA with Python. Generated 81,000 leads for 8 sub-brands through SEO and SEM, achieving 9% conversion growth and 19% YOY traffic growth. Improved conversion rate by 25% and implemented social media ads generating 125,000 impressions and 3,000+ followers in 2 quarters. Led global marketing teams and consulted distributors to improve digital growth. Implemented ETL processes for data integration using Google BigQuery.
Digital Marketing Manager at Buddy4study
June 30, 2019 - July 18, 2025Managed PPC and LinkedIn marketing strategies achieving double-digit improvements. Led offline and online campaigns resulting in a 78% success rate. Enrolled more than 2 million students on the platform. Launched 3 products and drove organic and paid traffic achieving 10K users per day. Collaborated with editorial and marketing teams to optimize SEO content and improve Google rankings. Managed SEM including campaign planning, optimized paid marketing by 20%, CTR of 12.4%, and conversion rate increase by 9%. Developed and maintained data warehousing and reporting tools using MySQL, improving decision-making by 20%.
Digital Marketing Manager at Buddy4study
June 30, 2019 - July 18, 2025Managed PPC and LinkedIn marketing strategies leading to double-digit improvements and a 78% success rate for product conversions. Led both offline and online campaigns enrolling over 2 million students. Launched 3 new products and achieved 10K daily traffic with organic and paid campaigns. Collaborated with editorial and marketing teams to drive SEO, recommend improvements, and handle SEM including campaign planning and A/B testing. Optimized paid marketing resulting in 20% better performance, 12.4% CTR, and 9% conversion rate. Developed and maintained data warehouse reporting and analytics using MySQL to enable real-time insights and improve decision-making.
Digital Marketing Executive at Accenture Services Pvt Ltd
June 30, 2014 - July 18, 2025Supported marketing by conducting SEO and content research resulting in a 72% traffic increase. Performed data analytics using Python with Google Analytics and Search Console data improving content and paid channel performance by 27%. Automated marketing KPI reporting with Google Analytics and Google Data Studio saving 5-6 hours of manual work weekly. Performed SQL queries on Oracle 10G for client data analysis about employment. Developed and maintained a data dictionary and metadata repository to ensure data consistency and governance. Trained on Oracle 10G and managed AT&T employee sales database for effective ETL processes.
Digital Marketing Executive at Accenture Services Pvt Ltd
June 30, 2014 - July 18, 2025Supported marketing team with SEO activities and content research resulting in 72% increase in traffic. Analyzed data using Python, Google Analytics, and Google Search Console enhancing content and paid channel performance by 27%. Automated KPI reporting saving 5-6 hours weekly. Wrote SQL queries on Oracle 10G for daily employment data analysis. Maintained comprehensive data dictionary and metadata repository for data governance. Trained on Oracle 10g and managed AT&T employee sales database enabling effective ETL processes daily.
Education
B.Tech at National Institute of Technology, Raipur
January 1, 2007 - December 31, 2011M.A at Tata Institute Of Social Sciences, Mumbai
January 1, 2014 - December 31, 2016B.Tech in Mining Engineering at National Institute of Technology, Raipur
January 1, 2007 - December 31, 2011M.A in Social Entrepreneurship at Tata Institute Of Social Sciences, Mumbai
January 1, 2014 - December 31, 2016Qualifications
Certification in Digital marketing and Analytics
January 11, 2030 - July 18, 2025Google Analytics by Google Skillshop
January 11, 2030 - July 18, 2025Google Search Ads by Google Skillshop
January 11, 2030 - July 18, 2025Data Science Certification from CareerEra
January 11, 2030 - July 18, 2025Certification in Digital marketing and Analytics
January 11, 2030 - July 18, 2025Google Analytics by Google Skillshop
January 11, 2030 - July 18, 2025Google Search Ads by Google Skillshop
January 11, 2030 - July 18, 2025Data Science Certification from CareerEra
January 11, 2030 - July 18, 2025Industry Experience
Consumer Goods, Education, Media & Entertainment, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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