Available to hire
I’m a bilingual writer and editor based in Barcelona. Over nine years of experience with copywriting and online content creation, with a heavy focus on B2B SaaS and distributed teams. I’ve freelanced as a journalist, translator, SEO & content strategist, and I enjoy shaping clear, persuasive content and setting up efficient editorial workflows.
I’m also skilled at implementing AI-powered processes to optimize content production, building and managing editorial calendars, and partnering with product and engineering teams to deliver high-quality content that drives traffic and conversions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
French
Advanced
Catalan; Valencian
Intermediate
German
Beginner
Work Experience
Editor at SelectSoftware Reviews
September 1, 2020 - PresentEditor at a review website where my team and I vet, analyze, test, and review B2B SaaS products mainly in the HR and Recruiting niche. We primarily publish buyer guides, articles, eBooks, and industry analyses. Managed a small team of writers and collaborated closely with the founder and marketing team to lead SEO efforts. Responsibilities include updating and optimizing content for search engines, writing and editing product reviews, assigning editorial projects, developing technical SEO tactics, and leveraging AI and automation to enhance workflows. Regularly monitored organic traffic using data to optimize content and keywords, presenting monthly to the whole company. Maintained relationships with marketing managers at major software companies and progressed through multiple promotions since starting as a staff writer.
Copywriter & Marketing Specialist at GDA Capital / MLG Blockchain
December 31, 2020 - July 18, 2025Produced ebooks, email drips, newsletters, social media content plans, and blog posts primarily for blockchain, DeFi, and Web3 startups. Assisted with Hubspot implementation to manage lead journey touchpoints. Due to company restructuring, simultaneously worked as freelance copywriter for several quarters.
Conversational Designer at Talkpush
November 30, 2019 - July 18, 2025Developed recruitment AI chatbots for clients like Teleperformance, Manpower, and Walmart using Dialogflow. Managed design and implementation processes coordinating with recruiting teams. Wrote and proofread chatbot scripts, trained NLP capabilities, and localized dialects. Also produced UX copy for recruiting bots and the company website.
Staff Writer at SelectSoftware Reviews
September 1, 2020 - December 31, 2021Started as staff writer; promoted in 2021 and became Editor in late 2022; contributed to article planning and content quality for software reviews; collaborated with distributed teams.
Copywriter & Marketing Specialist at GDACapital / MLG
February 1, 2018 - February 1, 2019Wrote and produced eBooks, email drips, newsletters, social media content, and blog posts in the crypto/Web3 industry; assisted with HubSpot implementation; freelance remotely during Q4 2019 and Q1–Q3 2020.
Education
B.A. at Tec de Monterrey (ITESM)
January 1, 2012 - December 31, 2016Master’s degree in Economic History at University of Barcelona
October 1, 2025 - January 27, 2026Bachelor of Arts in Marketing and Communication at Tecnológico de Monterrey (ITESM)
January 1, 2012 - January 1, 2016Journalism and English at University of North Texas
January 1, 2012 - January 27, 2026Qualifications
Industry Experience
Software & Internet, Financial Services, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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