Available to hire
I’m a creative storyteller and analytical thinker with over a decade of experience elevating brand presence and expanding market share across Design, Architecture, Fashion, and Beauty sectors. I specialize in developing innovative public relations strategies, impactful advertising campaigns, and cohesive marketing communications that resonate across various industries. I’m currently seeking a part-time, remote Lead Brand Strategist role where I can leverage my strategic insight, creative acumen, and discerning eye for design to enhance brand success.
I pride myself on being a collaborative teammate with excellent communication skills, an intuitive and data-driven approach, and a strong ability to adapt and learn quickly. I enjoy building relationships and solving creative problems to help brands effectively connect with their target audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Advanced
Italian
Advanced
Greek, Modern
Intermediate
Work Experience
Brand Strategist & Owner at Jacqui Argyres Consulting, Bay Area
January 1, 2020 - PresentResearch and assess market trends, customer preferences and competitor differentiation strategies. Conduct market analysis and consumer research to gain insights into target audience’s attitudes and behaviors. Develop strategies to increase brand awareness and customer engagement. Analyze customer feedback to recommend strategies for product improvement. Conduct brand audits including a strategic roadmap. Research and create mood/story boards for brand audits.
Brand Strategist & Owner at Jacqui Argyres Consulting, Bay Area
January 1, 2020 - PresentResearch and assess market trends, customer preferences and competitor differentiation strategies. Conduct market analysis and consumer research to gain insights into target audience’s attitudes and behaviors. Develop strategies to increase brand awareness and customer engagement. Analyze customer feedback to recommend strategies for product improvement. Conduct brand audits including a strategic roadmap. Research and create mood/story boards for brand audits.
Brand Strategist & Owner at Jacqui Argyres Consulting
January 1, 2020 - PresentResearch and assess market trends, customer preferences and competitor differentiation strategies. Conduct market analysis and consumer research to gain insights into target audience’s attitudes and behaviors. Develop strategies to increase brand awareness and customer engagement. Analyze customer feedback to recommend strategies for product improvement. Conduct brand audits including a strategic roadmap. Research and create mood/story boards for brand audits.
Consultant & Owner at Argyres Communications, Bay Area
December 31, 2004 - July 18, 2025Developed and executed comprehensive public relations strategies. Calendared and pitched original story ideas to local, national and design trade media. Managed media relations to ensure all communications were on brand and strategically aligned with clients’ mission. Proactive outreach to key journalists and influencers enhancing media coverage of company events and initiatives. Conducted brand audits and collaborated with design agencies. Created marketing collateral materials and collaborated with design agencies.
Consultant & Owner at Argyres Communications, Bay Area
December 31, 2004 - July 18, 2025Developed and executed comprehensive public relations strategies. Calendared and pitched original story ideas to local, national and design trade media. Managed media relations to ensure all communications were on brand and strategically aligned with clients’ mission. Proactive outreach to key journalists and influencers enhancing media coverage of company events and initiatives. Conducted brand audits and collaborated with design agencies. Created marketing collateral materials and collaborated with design agencies.
Consultant & Owner at Argyres Communications
December 31, 2004 - July 18, 2025Developed and executed comprehensive public relations strategies. Calendared and pitched original story ideas to local, national and design trade media. Managed media relations to ensure all communications were on brand and strategically aligned with clients’ mission. Proactive outreach to key journalists and influencers enhancing media coverage of company events and initiatives. Conducted brand audits and collaborated with design agencies. Created marketing collateral materials and collaborated with design agencies.
Public Relations Manager at RNL Design, Denver
December 31, 2002 - July 18, 2025Developed and executed comprehensive firmwide public relations strategy including 11 multi-discipline design studios. Spearheaded the creation of a comprehensive public relations plan that increased brand awareness and positioned the firm at a national level. Increased local visibility by 47%, national by 79%, regional by 200% and for the first time, placed company in international media. Calendared and pitched original story ideas to local, national and trade media. Created digital and hard copy press kit materials for media to effectively communicate the company’s message. Developed and maintained relationships with key media contacts that aligned with company’s mission, goals and objectives. Enhanced media coverage of company events and initiatives through proactive outreach to key journalists and influencers. Collaborated with other departments to ensure effective communication between internal and external stakeholders. Monitored industry trends to ensure company messaging was
Public Relations Manager at RNL Design, Denver
December 31, 2002 - July 18, 2025Developed and executed comprehensive firmwide public relations strategy including 11 multi-discipline design studios. Spearheaded the creation of a comprehensive public relations plan that increased brand awareness and positioned the firm at a national level. Increased local visibility by 47%, national by 79%, regional by 200%, and for the first time, placed company in international media. Calendared and pitched original story ideas to local, national and trade media. Created digital and hard copy press kit materials for media to effectively communicate the company’s message. Developed and maintained relationships with key media contacts aligned with company’s mission, goals and objectives. Enhanced media coverage of company events and initiatives through proactive outreach to key journalists and influencers. Collaborated with other departments to ensure effective communication between internal and external stakeholders. Monitored industry trends to ensure company messaging was cur
Public Relations Manager at RNL Design
December 31, 2002 - July 18, 2025Developed and executed comprehensive firmwide public relations strategy including 11 multi-discipline design studios. Spearheaded the creation of a comprehensive public relations plan that increased brand awareness and positioned the firm at a national level. Increased local visibility by 47%, national by 79%, regional by 200% and for the first time, placed company in international media. Calendared and pitched original story ideas to local, national and trade media. Created digital and hard copy press kit materials for media to effectively communicate the company’s message. Developed and maintained relationships with key media contacts aligned with company mission, goals and objectives. Enhanced media coverage of company events and initiatives through proactive outreach to key journalists and influencers. Collaborated with other departments to ensure effective communication between internal and external stakeholders. Monitored industry trends to ensure company messaging was current
Communications Coordinator at Maharam, New York City
December 31, 1999 - July 18, 2025Developed and implemented comprehensive communications plan including advertising campaign, PR opportunities, editorial schedule, trade show graphics and promotional materials, direct mail pieces, and collateral materials. Allocated and managed $1.0 million marketing budget. Managed brand identity system. Assessed and executed PR, website and advertising opportunities for industry trade shows. Directed all 3-dimensional display graphics for all Maharam facilities including traveling displays. Coordinated launch of new sampling system and corporate identity program. Managed and trafficked all graphic design projects. Disseminated communications information to sales force and executive management. Executed all advertising and PR for Association of Contract Textiles (ACT), a national industry organization. Performed voice over work on company telecommunications system. Established new creative vendor relationships on behalf of company. Redesigned and implemented corporate identity procedu
Communications Coordinator at Maharam, New York City
December 31, 1999 - July 18, 2025Developed and implemented comprehensive communications plan, including advertising campaign, PR opportunities, editorial schedule, trade show graphics and promotional materials, direct mail pieces, and collateral materials. Allocated and managed $1.0 million marketing budget. Managed brand identity system. Assessed and executed PR, website and advertising opportunities for industry trade shows. Directed all 3-dimensional display graphics for all Maharam facilities including traveling displays. Coordinated launch of new sampling system and corporate identity program. Managed and trafficked all graphic design projects. Disseminated communications information to sales force and executive management. Executed all advertising and PR for Association of Contract Textiles (ACT), a national industry organization. Performed voice over work on company telecommunications system. Established new creative vendor relationships on behalf of company. Redesigned and implemented corporate identity proced
Communications Coordinator at Maharam
December 31, 1999 - July 18, 2025Developed and implemented comprehensive communications plan, including advertising campaign, PR opportunities, editorial schedule, trade show graphics and promotional materials, direct mail pieces, and collateral materials. Allocated and managed $1.0 million marketing budget. Managed brand identity system. Assessed and executed PR, website and advertising opportunities for industry trade shows. Directed all 3-dimensional display graphics for all Maharam facilities including traveling displays. Coordinated launch of new sampling system and corporate identity program. Managed and trafficked all graphic design projects. Disseminated communications information to sales force and executive management. Executed all advertising and PR for Association of Contract Textiles (ACT), a national industry organization. Performed voice over work on company telecommunications system. Established new creative vendor relationships on behalf of company. Redesigned and implemented corporate identity proced
Executive Administrative Assistant at ArcVentures, Chicago
December 31, 1996 - July 18, 2025Managed brand identity system and developed company brand guidelines with graphic designer. Coordinated internal communications including production and layout of toll-free hotline Q&A bulletin; Assistant Editor of quarterly newsletter; generated and managed production of Human Resources weekly newsletter, corporate organizational charts and other communication publications. Directed departmental budgets. Reported directly to Vice President of Organizational Development and Communications.
Executive Administrative Assistant at ArcVentures, Chicago
December 31, 1996 - July 18, 2025Managed brand identity system and developed company brand guidelines with graphic designer. Coordinated internal communications including production and layout of toll-free hotline Q&A bulletin; Assistant Editor of quarterly newsletter; generated and managed production of Human Resources weekly newsletter, corporate organizational charts and other communication publications. Directed departmental budgets. Reported directly to Vice President of Organizational Development and Communications.
Executive Administrative Assistant at ArcVentures
December 31, 1996 - July 18, 2025Managed brand identity system and developed company brand guidelines with graphic designer. Coordinated internal communications including production and layout of toll-free hotline Q&A bulletin; Assistant Editor of quarterly newsletter; generated and managed production of Human Resources weekly newsletter, corporate organizational charts and other communication publications. Directed departmental budgets. Reported directly to Vice President of Organizational Development and Communications.
Education
Bachelor of Arts at University of Colorado at Boulder
January 1, 1994 - December 31, 1996Bachelor of Arts at Deree College, Athens, Greece
January 1, 1994 - December 31, 1996Bachelor of Arts at University of Colorado at Boulder
January 11, 2030 - July 18, 2025Academic Scholarship for study at Deree College, Athens, Greece
January 11, 2030 - July 18, 2025Bachelor of Arts at University of Colorado at Boulder
January 1, 1994 - December 31, 1996Bachelor of Arts at Deree College, Athens, Greece
January 1, 1994 - December 31, 1996Qualifications
President, Daughters of Penelope Daphne Chapter 29
January 1, 2024 - December 31, 2024Industry Experience
Professional Services, Media & Entertainment, Consumer Goods, Real Estate & Construction, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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