I turn cold data into warm human stories through strategic marketing. My design philosophy? Purpose-driven design meets wild creativity: every graphic, video, or campaign is a bridge between brands and hearts. Because real marketing isn’t about selling; it’s about revolutionizing. I have a good level command of Adobe Creative Suite and am constantly inspired by the boundless creative opportunities these tools provide. That's why I'm always expanding my expertise and discovering new techniques to take my work to the next level.

Daniela Sorzano Parra

I turn cold data into warm human stories through strategic marketing. My design philosophy? Purpose-driven design meets wild creativity: every graphic, video, or campaign is a bridge between brands and hearts. Because real marketing isn’t about selling; it’s about revolutionizing. I have a good level command of Adobe Creative Suite and am constantly inspired by the boundless creative opportunities these tools provide. That's why I'm always expanding my expertise and discovering new techniques to take my work to the next level.

Available to hire

I turn cold data into warm human stories through strategic marketing. My design philosophy? Purpose-driven design meets wild creativity: every graphic, video, or campaign is a bridge between brands and hearts. Because real marketing isn’t about selling; it’s about revolutionizing. I have a good level command of Adobe Creative Suite and am constantly inspired by the boundless creative opportunities these tools provide. That’s why I’m always expanding my expertise and discovering new techniques to take my work to the next level.

See more

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Studies Content Creator Freelance
January 1, 2024 - August 6, 2025
Developed visual identities and marketing collateral (logos, banners, brochures) for small and medium-sized businesses.
Marketing Strategist at Homes Sun S.A.S
December 31, 2022 - August 6, 2025
Led digital marketing strategies for a solar energy company, achieving a 35% increase in lead generation.
Community Manager at Universidad de Santander (CIMEP)
November 30, 2021 - August 6, 2025
Led social media strategy from content creation to execution, achieving exponential follower growth while managing organizational campaigns.
Workshop Manager at Ministerio de Cultura
November 30, 2021 - August 6, 2025
Created immersive workshop experiences at the intersection of emotional intelligence development and contemporary dance practice.

Education

Undergraduate in Marketing and Advertising at Universidad de Santander
January 1, 2017 - January 1, 2021
English course at Babel Studies
January 1, 2017 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Education, Professional Services, Consumer Goods, Non-Profit Organization