Available to hire
I’m Betsey Gusman, a creative, digital-savvy social media manager and photographer with a passion for storytelling through images and words. Over the years I’ve built global networks and delivered engaging campaigns for brands across fashion, music, and technology, blending strategy with hands-on content creation.
My work spans startups and large brands, from influencer collaborations to event communications. I’m energized by human-rights-inspired storytelling, travel, art, and music, and I love turning ideas into social-first content that resonates and drives growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Swedish
Advanced
Work Experience
Global Social Media and Content Manager at MAJORITY
December 31, 2020 - July 19, 2025Enabled social media plan for the collaboration with the African Music Awards in USA, getting organic sharing from artists with a following from 300K to 1 million follower base on Instagram. Built up the social media strategy and channels for MAJORITY's salesforce, Team MAJORITY. Set up the core strategy and criteria for influencers and Ambassadors of MAJORITY. Developed the guidelines for content created by photographers, videographers, influencers, and local community managers of the brand.
Global Social Media Manager at Rebtel
December 31, 2019 - July 19, 2025Built up and executed an influencer marketing strategy with over 300 influencers worldwide, from 2K followers to 800K followers and oversaw content created by them. Increased social media followers by approximately 100% for the brand and engagement by around 50% on average. Built and selected a global network of local photographers creating content for the brand’s creative social assets and acquisition ads.
Global Social Media Coordinator at Rebtel
December 31, 2018 - July 19, 2025Built up the social strategy for Rebtel’s salesforce, Rebtel Activist. Created the most engaging post with over 200% more engagement than other Instagram posts. Conducted interviews and photography for Rebtel's blog, including a very well-read article on a known Cuban artist in Miami, USA.
Project Manager, Office and Communications at Universal Avenue
December 31, 2017 - July 19, 2025Built client relationships and PR networking with startups and venues in hair and fashion industries. Raised Universal Avenue’s Instagram following by up to 300% compared to previous years. Organized and created a social plan for the ‘Innovation Lab Launch’, a 250 people event reaching 100,000 social impressions. Developed a successful communication strategy presented in Prime Showcase 2017.
Owner/Creative Director at Lusz Studios
January 1, 2016 - PresentOwned and directed an agency focused on entertainment, event organization, DJ booking, photo and video, copywriting, branding, social media management, and influencer marketing. Booked/organized events at major venues such as Slakthuset and Stadsgårds Terminalen. Delivered personal branding workshops at Hyper Island, DIS Stockholm, and Ekskäret. Worked with international brands like The Absolut Company, VSCO, Loewe, and local Swedish brands. Co-founded The Coffee Party Stockholm, a monthly sober event series with significant attendance.
Human Resources and Benefits Intern at Organization of American States
December 31, 2015 - July 19, 2025Worked full-time in human resources and benefits during the internship.
Owner and Buyer at Lusz Studios Store
May 31, 2015 - July 19, 2025Owned and operated an online shop for vintage and imported clothes, increasing profits by 200% from first to second year. Managed buying and reselling in Buenos Aires, sourcing from USA. Planned live and online sales of premium brands at coffee parties.
Community Manager at Urbananears
December 31, 2021 - July 19, 2025Managed social media and community engagement, copywriting, and influencer marketing on TikTok and Instagram. Collaborated between agencies and contacted international influencers.
Community Manager at The Absolut Company
December 31, 2023 - July 19, 2025Community manager for Malibu brand within The Mix, coordinating global social content, engagement, and activations with Wieden+Kennedy and The Mix. Ensured brand voice and creative consistency across markets.
Global Social Media Manager at Dometic
January 1, 2024 - PresentDeveloped and updated global social media strategies aligned with company goals for B2C audiences. Oversaw monthly content calendars and daily operations across multiple countries and brand segments ensuring consistency. Led platform-specific content production with creators using mobile editing tools for social-first videos.
Global Social Media Manager at Dometic
January 1, 2024 - PresentDeveloped and updated global social media strategies to align with Dometic’s goals for diverse B2C audiences. Oversaw monthly content calendars and daily social media operations across platforms, countries, and brand segments, ensuring consistency and engagement. Led production of engaging platform-specific content with creators using mobile editing tools focused on social-first videos.
Community Manager at The Absolut Company
December 31, 2023 - July 19, 2025Managed community and social content globally for Malibu within The Mix, the in-house agency. Led community engagement and trend-based activations in collaboration with Wieden+Kennedy and The Mix, aligning brand voice and creative direction across key markets.
Community Manager at Urbananears
December 31, 2021 - July 19, 2025Handled social media and community management, copywriting, and influencer marketing on TikTok and Instagram. Coordinated collaborations between agencies and contacted influencers internationally.
Global Social Media and Content Manager at MAJORITY
December 31, 2020 - July 19, 2025Implemented social media plans for collaborations such as the African Music Awards in the USA, growing organic share from artists reaching 300K to over 1 million Instagram followers. Built social media strategies and channels for the salesforce and developed criteria for influencers and ambassadors. Developed content guidelines for photographers, videographers, influencers, and community managers.
Global Social Media Manager at Rebtel
December 31, 2019 - July 19, 2025Developed and executed a global influencer marketing strategy managing 300+ influencers worldwide. Increased brand social media followers by ~100% and engagement by ~50%. Established a global network of local photographers to create creative social assets and acquisition ads.
Global Social Media Coordinator at Rebtel
December 31, 2018 - July 19, 2025Built social strategy for Rebtel’s salesforce and created highly engaging Instagram content, some posts increasing engagement by over 200%. Conducted interviews and photography for the company blog including popular articles like one with a Cuban artist in Miami.
Project Manager, Office and Communications at Universal Avenue
December 31, 2017 - July 19, 2025Managed client relationships and PR networking with startups and venues in hair and fashion industries. Raised Instagram followers by 300% and organized the Innovation Lab Launch event reaching 100,000 social media impressions. Contributed to a communication strategy presented in Prime Showcase 2017.
Owner/Creative Director at Lusz Studios
January 1, 2016 - PresentOwned and ran an agency specializing in entertainment, event organizing, DJ booking, photo and video, copywriting, branding, social media management, influencer marketing. Organized events at major venues, ran personal branding workshops, held photo exhibitions, and worked with international and Swedish brands. Co-founded private sober events series and collaborated with multiple companies.
Human Resources and Benefits Intern at Organization of American States
December 31, 2015 - July 19, 2025Completed a full-time internship focusing on human resources and benefits management.
Owner and Buyer at Lusz Studios Store
May 31, 2015 - July 19, 2025Managed an online vintage and imported clothing shop in Buenos Aires with profit growth of 200% and average profit margins of 300%. Conducted sourcing trips to the USA and sold high-value premium brands. Expanded sales to live events and online sales during coffee parties from 2025.
Owner and Buyer at Lusz Studios Store
January 1, 2022 - PresentRevived and currently running the online store selling vintage and premium fashion brands, integrating live sales during coffee party events.
Global Social Media and Content Manager at MAJORITY
January 1, 2020 - September 25, 2025Enabled social media plan for collaboration with the African Music Awards in USA; grew organic sharing and audience growth; built social strategy for Team MAJORITY; defined influencer/ambassador criteria; developed guidelines for content produced by photographers, videographers, influencers and community managers.
Global Social Media Manager at Rebtel
January 1, 2019 - September 25, 2025Built and executed an influencer marketing strategy with 300+ influencers worldwide; increased followers by ~100% and engagement by ~50%; created a global network of local photographers for content and acquisition assets.
Global Social Media Coordinator at Rebtel
January 1, 2018 - September 25, 2025Built the social strategy for Rebtel’s salesforce, Rebtel Activist; produced highly engaging content; conducted interviews and photography for the blog, including coverage of a Cuban artist in Miami.
Project Manager, Office and Communications at Universal Avenue
January 1, 2017 - September 25, 2025Built client relationships and PR networking with startups and venues in hair and fashion; raised Instagram following by 300% versus three years prior; organized the Innovation Lab Launch event (250 attendees) with 100,000 social reach.
Owner/Creative Director at Lusz Studios
January 1, 2016 - PresentAgency handling entertainment, event planning, photography, video, copywriting, branding and social media management; organized branding workshops and photo exhibitions; collaborated with international brands like The Absolut Company, VSCO and Loewe; managed projects in Sweden and Argentina.
Human Resources and Benefits Intern at Organization of American States
January 1, 2015 - September 25, 2025HR and Benefits internship supporting organizational operations.
Owner and Buyer at Lusz Studios Store
May 1, 2015 - September 25, 2025Online shop for vintage and imported clothing; sourced items in the USA and resold in Buenos Aires, achieving high profit margins.
Community Manager at Urbeanears
January 1, 2021 - September 25, 2025Social media and community management; copywriting; influencer collaborations; coordinating between agencies and international influencers.
Community Manager at The Absolut Company
January 1, 2023 - September 25, 2025Community management for Malibu with The Mix; content creation and influencer collaboration with leading agencies.
Global Social Media Manager at Dometic
January 1, 2024 - PresentStrategy development, global content calendars, and platform management across multiple country segments; lead content creation with creators for social-first video.
Education
Bachelor of Communications at Universidad Austral
January 1, 2011 - December 31, 2015Bachelor of Communications at Universidad Austral
January 1, 2011 - December 31, 2015Bachelor at Universidad Austral
January 1, 2011 - January 1, 2015Business Developer Program at Hyper Island
January 1, 2020 - January 1, 2021UX Design Upskill program at Hyper Island
January 1, 2024 - September 25, 2025Qualifications
Business Developer Program
January 1, 2020 - December 31, 2021UX Design Upskill program
January 1, 2024 - December 31, 2024Business Developer Program
January 1, 2020 - December 31, 2021UX Design Upskill program
January 1, 2024 - December 31, 2024Industry Experience
Media & Entertainment, Consumer Goods, Retail, Software & Internet, Travel & Hospitality, Telecommunications, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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