Hi, I'm Umme Kulsum, an aspiring social media freelancer with a solid background in customer service and sales. I've recently transitioned into digital marketing, bringing along valuable skills in communication, audience engagement, and strategic storytelling. I'm passionate about helping brands grow their digital presence by crafting thoughtful content and developing effective social media strategies. I hold certifications in social media marketing and digital marketing fundamentals, and I love creating content across platforms like Instagram, Pinterest, Medium, and LinkedIn. My hands-on experience includes content planning, visual design, video editing, and community engagement. I'm eager to support brands in connecting meaningfully with their audiences through strategy, creativity, and data-driven insights.

Umme Kulsum

Hi, I'm Umme Kulsum, an aspiring social media freelancer with a solid background in customer service and sales. I've recently transitioned into digital marketing, bringing along valuable skills in communication, audience engagement, and strategic storytelling. I'm passionate about helping brands grow their digital presence by crafting thoughtful content and developing effective social media strategies. I hold certifications in social media marketing and digital marketing fundamentals, and I love creating content across platforms like Instagram, Pinterest, Medium, and LinkedIn. My hands-on experience includes content planning, visual design, video editing, and community engagement. I'm eager to support brands in connecting meaningfully with their audiences through strategy, creativity, and data-driven insights.

Available to hire

Hi, I’m Umme Kulsum, an aspiring social media freelancer with a solid background in customer service and sales. I’ve recently transitioned into digital marketing, bringing along valuable skills in communication, audience engagement, and strategic storytelling. I’m passionate about helping brands grow their digital presence by crafting thoughtful content and developing effective social media strategies.

I hold certifications in social media marketing and digital marketing fundamentals, and I love creating content across platforms like Instagram, Pinterest, Medium, and LinkedIn. My hands-on experience includes content planning, visual design, video editing, and community engagement. I’m eager to support brands in connecting meaningfully with their audiences through strategy, creativity, and data-driven insights.

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Experience Level

Intermediate
Intermediate
Intermediate
Beginner

Work Experience

Customer Service Agent at ARO Inc.
December 1, 2024 - Present
Handled over 150+ customer interactions daily, strengthening communication, listening, and CRM data tracking skills. Practiced message framing and empathy—now applied to content tone, customer responses, and digital engagement.
Sales Team Lead at People’s Jewellers
December 1, 2024 - July 19, 2025
Consistently exceeded sales goals by understanding customer needs—translates into strategic content creation. Led promotional communication and upselling—similar to crafting calls to action on social platforms. Mentored staff, showing leadership applicable to managing digital projects and client accounts.

Education

Bachelor’s at Idea Worldwide, Bengaluru, India
January 1, 2015 - December 31, 2018

Qualifications

Social Media Marketing Certification
January 1, 2023 - December 31, 2023
Fundamentals of Digital Marketing
January 1, 2023 - December 31, 2023
UX/UI Design Certification
January 1, 2023 - December 31, 2023

Industry Experience

Retail, Professional Services, Media & Entertainment, Software & Internet