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Hi, I'm Alexa, a passionate communications professional with a Master's degree from Florida State University. I specialize in digital media, social media coordination, and content creation across various platforms, including Meta, LinkedIn, and YouTube. I thrive on organizing and managing engaging content that drives leads and enhances community engagement. My experience spans working with diverse clients from real estate to public broadcasting, where I deliver measurable results and increase audience interaction. Beyond social media, I have a knack for web management, newsletter development, and digital marketing strategies. I'm adept at using a variety of industry-standard software tools such as Canva, Adobe Photoshop, CapCut, HubSpot, and Sprout. I’m committed to continuous growth and leveraging creative content to impact businesses and organizations meaningfully.…Hi, I'm Alexa, a passionate communications professional with a Master's degree from Florida State University. I specialize in digital media, social media coordination, and content creation across various platforms, including Meta, LinkedIn, and YouTube. I thrive on organizing and managing engaging content that drives leads and enhances community engagement. My experience spans working with diverse clients from real estate to public broadcasting, where I deliver measurable results and increase audience interaction. Beyond social media, I have a knack for web management, newsletter development, and digital marketing strategies. I'm adept at using a variety of industry-standard software tools such as Canva, Adobe Photoshop, CapCut, HubSpot, and Sprout. I’m committed to continuous growth and leveraging creative content to impact businesses and organizations meaningfully.

Alexa K. Kaufman

Social Media Manager, Content Creator, Marketing Strategist, +3

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Hi, I'm Alexa, a passionate communications professional with a Master's degree from Florida State University. I specialize in digital media, social media coordination, and content creation across various platforms, including Meta, LinkedIn, and YouTube. I thrive on organizing and managing engaging content that drives leads and enhances community engagement. My experience spans working with diverse clients from real estate to public broadcasting, where I deliver measurable results and increase audience interaction. Beyond social media, I have a knack for web management, newsletter development, and digital marketing strategies. I'm adept at using a variety of industry-standard software tools such as Canva, Adobe Photoshop, CapCut, HubSpot, and Sprout. I’m committed to continuous growth and leveraging creative content to impact businesses and organizations meaningfully.…Hi, I'm Alexa, a passionate communications professional with a Master's degree from Florida State University. I specialize in digital media, social media coordination, and content creation across various platforms, including Meta, LinkedIn, and YouTube. I thrive on organizing and managing engaging content that drives leads and enhances community engagement. My experience spans working with diverse clients from real estate to public broadcasting, where I deliver measurable results and increase audience interaction. Beyond social media, I have a knack for web management, newsletter development, and digital marketing strategies. I'm adept at using a variety of industry-standard software tools such as Canva, Adobe Photoshop, CapCut, HubSpot, and Sprout. I’m committed to continuous growth and leveraging creative content to impact businesses and organizations meaningfully.

Available to hire

Hi, I’m Alexa, a passionate communications professional with a Master’s degree from Florida State University. I specialize in digital media, social media coordination, and content creation across various platforms, including Meta, LinkedIn, and YouTube. I thrive on organizing and managing engaging content that drives leads and enhances community engagement. My experience spans working with diverse clients from real estate to public broadcasting, where I deliver measurable results and increase audience interaction.

Beyond social media, I have a knack for web management, newsletter development, and digital marketing strategies. I’m adept at using a variety of industry-standard software tools such as Canva, Adobe Photoshop, CapCut, HubSpot, and Sprout. I’m committed to continuous growth and leveraging creative content to impact businesses and organizations meaningfully.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Coordinator at Empirical 360

January 1, 2025 - Present

Creating, organizing, scheduling, and managing social media content for 8+ clients on all meta platforms, LinkedIn, and YouTube using Sprout, Asana, Slack, and Canva. Creating and managing Ads on all social platforms. Averaging 70 leads per client per month through omni presence through social content.

Social Media and Website Producer Freelancer at South Florida PBS KidVision Pre-K

October 1, 2023 - Present

Creating social media content for children’s television show, managing all social media accounts (Instagram, Facebook, Tik Tok, and YouTube), catering to customer service inquiries, coordinating with partners and digital marketing team. Managing website, creating monthly newsletter, developing quarterly reports, managing online apps, and creating games for the apps, increasing membership and engagement by 19% in the last year and open rates by 18%.

Part Time Visual Asset Creator Freelancer at Ideal Solutions

May 1, 2024 - Present

Creating visual content for clients’ social media (Instagram, Facebook, Pinterest, and YouTube), websites, and newsletters for 19 clients. Client industries include real estate agents, lawyers, and service providers. Engagement averages include 40-60% engagement rate and 50% open rate for newsletters. Extracting engagement data from Buffer, Constant Contact, and Meta Business Suite. Used software includes Canva, Capcut, Adobe Photoshop, Asana, Lightroom, and Slack.

Marketing and Business Development Freelancer at HMY Yacht Sales

May 1, 2025 - July 19, 2025

Creating marketing content for yacht sales company including using platforms like WordPress, Canva, and Google Ads. Managing and organizing SEO back-end business development using HubSpot software.

Recruitment Consultant at Opus Recruitment Solutions

October 1, 2023 - July 19, 2025

Recruited exclusively in the Cloud Technology Sector. Delivered world-class service to all clients and candidates, acting as a career partner to those in the Cloud Industry, making it easy for clients to hire experts while handling the 360 sales process.

Supervisor, Member Services Associate, Customer Service Representative at Fitness Facility Operations, Campus Recreation, Florida State University

May 1, 2022 - July 19, 2025

Sold memberships, provided excellent customer service, served as CPR/First Aid responder for on-site medical emergencies. Supervised the campus recreation facilities, delegated responsibilities, troubleshooting questions regarding programs, facilities, and fitness. Represented FSU Campus Rec on a podcast for FSU Admissions.

Broadcasting, Social Media, and Education Intern at South Florida PBS/WFSU Public Media, PBS

June 1, 2021 - July 19, 2025

Wrote and filmed scripts for WFSU Public Media’s Education Website. Roving Reporter for community event with 2,500 attendees. Assisted production of KidVision Pre-K children’s show, added learning objectives to episodes on website, ran social media accounts increasing engagement by 80%, edited video clips and photos for Kid Stew produced by James Patterson.

Social Media Coordinator at Empirical 360

January 1, 2025 - Present

Social Media and Website Producer Freelancer at South Florida PBS KidVision Pre-K

October 1, 2023 - Present

Creating social media content for children’s television show, managing all social media accounts (Instagram, Facebook, Tik Tok and YouTube), catering to all customer service inquiries. Coordinating and communicating with partners and digital marketing team. Managing website, creating monthly newsletter, developing quarterly reports, managing online apps, and creating games for the apps, increasing membership and engagement by 19% and increasing email open rates by 18%. Familiar with Canva, CapCut, Tik Tok Studio, Adobe Photoshop, and Lightroom.

Part Time Visual Asset Creator Freelancer at Ideal Solutions

May 1, 2024 - Present

Creating all visual content for clients' social media (Instagram, Facebook, Pinterest, and YouTube), website, and newsletters for 19 clients including real estate agents, lawyers, and service providers. Achieved average engagement rates of 40-60% and 50% open rate for newsletters. Extracting engagement data from Buffer, Constant Contact, and Meta Business Suite. Utilizes Canva, Capcut, Adobe Photoshop, Asana, Lightroom, and Slack.

Marketing and Business Development Freelancer at HMY Yacht Sales

May 1, 2025 - July 19, 2025

Creating marketing content for yacht sales company using WordPress, Canva, and Google Ads. Managing and organizing SEO back-end business development through HubSpot software.

Recruitment Consultant at Opus Recruitment Solutions

October 1, 2023 - July 19, 2025

Recruited exclusively in the Cloud Technology Sector. Delivered world-class service to clients and candidates by acting as a career partner, simplifying hiring in the Cloud Industry and managing the 360 sales process.

Supervisor, Member Services Associate, Customer Service Representative at Fitness Facility Operations, Campus Recreation | Florida State University

May 1, 2022 - July 19, 2025

Sold memberships, provided customer service, and acted as CPR/First Aid responder. Supervised campus recreation facilities, delegated responsibilities, handled troubleshooting, and represented FSU Campus Rec on a podcast for FSU Admissions.

Broadcasting, Social Media, and Education Intern at South Florida PBS/ WFSU Public Media, PBS

June 1, 2021 - July 19, 2025

Wrote and filmed scripts for WFSU Public Media Education Website. Roving reporter for community event with 2,500 attendees. Assisted in production of KidVision Pre-K, running social media and increasing engagement by 80%. Edited video clips and photos for Kid Stew produced by James Patterson.

Social Media Coordinator at Empirical 360

January 1, 2025 - Present

Create, organize, schedule, and manage social media content for over 8 clients across Meta platforms, LinkedIn, and YouTube utilizing Sprout, Asana, Slack, and Canva. Manage and create Ads on all social platforms, successfully generating an average of 70 leads per client per month via omni presence through social content.

Social Media and Website Producer Freelancer at South Florida PBS KidVision Pre-K

October 1, 2023 - Present

Create social media content for a children’s television show and manage all social media accounts including Instagram, Facebook, TikTok, and YouTube. Handle customer service inquiries, coordinate with partners and digital marketing teams, manage website and online apps, create monthly newsletters and quarterly reports, develop games to increase engagement, increasing membership by 19% and open rates by 18% in the last year.

Visual Asset Creator Freelancer (Part-Time) at Ideal Solutions

May 1, 2024 - Present

Create visual content for social media, websites, and newsletters for 19 clients including real estate agents, lawyers, and service providers. Achieved average engagement rates of 40-60% and 50% open rates for newsletters. Extract engagement data from Buffer, Constant Contact, and Meta Business Suite. Utilize Canva, CapCut, Adobe Photoshop, Asana, Lightroom, and Slack in the workflow.

Marketing and Business Development Freelancer at HMY Yacht Sales

May 1, 2025 - August 22, 2025

Create marketing content including WordPress, Canva, and Google Ads for a yacht sales company. Manage and organize SEO backend business development using HubSpot software.

Recruitment Consultant at Opus Recruitment Solutions

October 1, 2023 - August 22, 2025

Recruited exclusively in the Cloud Technology Sector providing world-class service to clients and candidates. Acted as a career partner to Cloud industry professionals facilitating a full 360 sales process, making it easier to hire experts.

Supervisor, Member Services Associate, Customer Service Representative at Fitness Facility Operations, Campus Recreation, Florida State University

May 1, 2022 - August 22, 2025

Sold memberships, provided excellent customer service, and served as CPR/First Aid responder during medical emergencies. Supervised campus recreation facilities, delegated responsibilities, and managed troubleshooting issues related to programs, facilities, and fitness. Represented FSU Campus Rec on a podcast for FSU Admissions.

Broadcasting, Social Media, and Education Intern at South Florida PBS/WFSU Public Media

June 1, 2021 - August 22, 2025

Wrote and filmed scripts for WFSU Public Media’s Education Website. Acted as roving reporter for a major community event (Be My Neighbor Day). Assisted with production of KidVision Pre-K children’s show, managed social media accounts, increased engagement by 80%, and edited video clips and photos for 'Kid Stew' produced by James Patterson.