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I’m a generalist with over 10 years of experience building community-led products, blending design, strategy, and storytelling with a strong focus on human connection and real-world impact. I've worked with freelancers, wellness entrepreneurs, and education platforms across LATAM and the U.S., building brands and communities that thrive. Currently, I'm writing my first book, a practical guide for freelancers. I co-built Magaly, a community-driven fitness brand, and led community and education at Crema, growing a 10,000+ member freelance community. I enjoy crafting meaningful user experiences and helping founders grow with clarity and confidence.…I’m a generalist with over 10 years of experience building community-led products, blending design, strategy, and storytelling with a strong focus on human connection and real-world impact. I've worked with freelancers, wellness entrepreneurs, and education platforms across LATAM and the U.S., building brands and communities that thrive. Currently, I'm writing my first book, a practical guide for freelancers. I co-built Magaly, a community-driven fitness brand, and led community and education at Crema, growing a 10,000+ member freelance community. I enjoy crafting meaningful user experiences and helping founders grow with clarity and confidence.

Marcela Benavides

Writer, Video Editor, Podcast Producer, +2

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I’m a generalist with over 10 years of experience building community-led products, blending design, strategy, and storytelling with a strong focus on human connection and real-world impact. I've worked with freelancers, wellness entrepreneurs, and education platforms across LATAM and the U.S., building brands and communities that thrive. Currently, I'm writing my first book, a practical guide for freelancers. I co-built Magaly, a community-driven fitness brand, and led community and education at Crema, growing a 10,000+ member freelance community. I enjoy crafting meaningful user experiences and helping founders grow with clarity and confidence.…I’m a generalist with over 10 years of experience building community-led products, blending design, strategy, and storytelling with a strong focus on human connection and real-world impact. I've worked with freelancers, wellness entrepreneurs, and education platforms across LATAM and the U.S., building brands and communities that thrive. Currently, I'm writing my first book, a practical guide for freelancers. I co-built Magaly, a community-driven fitness brand, and led community and education at Crema, growing a 10,000+ member freelance community. I enjoy crafting meaningful user experiences and helping founders grow with clarity and confidence.

Available to hire

I’m a generalist with over 10 years of experience building community-led products, blending design, strategy, and storytelling with a strong focus on human connection and real-world impact. I’ve worked with freelancers, wellness entrepreneurs, and education platforms across LATAM and the U.S., building brands and communities that thrive.

Currently, I’m writing my first book, a practical guide for freelancers. I co-built Magaly, a community-driven fitness brand, and led community and education at Crema, growing a 10,000+ member freelance community. I enjoy crafting meaningful user experiences and helping founders grow with clarity and confidence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Head of Community & Marketing at Crema

June 1, 2025 - July 19, 2025

Led the growth of a 10,000+ member freelance community across LATAM, designing and executing programs like a podcast, YouTube channel, and live workshops. Worked closely with users to gather insights and shape product development. Built content strategies that positioned Crema as a trusted voice in the freelance space. Collaborated cross-functionally with product and operations to align community impact with business goals.

Product & Brand Lead (Freelance) at Magaly

January 1, 2020 - Present

Built and maintained the custom website for Magaly, a digital fitness platform with over 30,000 subscribers. Designed full user experiences for online programs in the emerging digital wellness space. Co-developed new offerings and launched platform features. Led brand strategy and creative execution across campaigns, email marketing, and social channels, transforming Magaly from a personal project into a thriving community-driven business.

Founder & Shopify Consultant at comcomcom

January 1, 2015 - Present

Independent Shopify Partner building over 100 e-commerce stores across Mexico and LATAM, primarily in wellness, skincare, fashion, and founder-led projects. Recognized among the top solo-led Shopify partners in Mexico. Created intuitive, conversion-focused storefronts. Consulted on product–market fit, content strategy, and post-launch optimization to help founders grow with clarity and confidence.