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I am a dynamic professional with hands-on experience in business development, marketing, and digital innovation. I have been leveraging Gen AI to enhance automation, customer acquisition, and brand visibility. I enjoy managing pre-sales efforts, competitor intelligence, and solution development to drive business growth. My skills include social media marketing, website optimization, and influencer engagement. I am passionate about utilizing data-driven insights and emerging technologies to create impactful business solutions. I also have a proven track record of leading recruitment, content creation, and market research to contribute to successful campaigns and strategic initiatives across industries.…I am a dynamic professional with hands-on experience in business development, marketing, and digital innovation. I have been leveraging Gen AI to enhance automation, customer acquisition, and brand visibility. I enjoy managing pre-sales efforts, competitor intelligence, and solution development to drive business growth. My skills include social media marketing, website optimization, and influencer engagement. I am passionate about utilizing data-driven insights and emerging technologies to create impactful business solutions. I also have a proven track record of leading recruitment, content creation, and market research to contribute to successful campaigns and strategic initiatives across industries.

Akansha Siva

Social Media Manager, Content Creator, Marketing Strategist, +1

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I am a dynamic professional with hands-on experience in business development, marketing, and digital innovation. I have been leveraging Gen AI to enhance automation, customer acquisition, and brand visibility. I enjoy managing pre-sales efforts, competitor intelligence, and solution development to drive business growth. My skills include social media marketing, website optimization, and influencer engagement. I am passionate about utilizing data-driven insights and emerging technologies to create impactful business solutions. I also have a proven track record of leading recruitment, content creation, and market research to contribute to successful campaigns and strategic initiatives across industries.…I am a dynamic professional with hands-on experience in business development, marketing, and digital innovation. I have been leveraging Gen AI to enhance automation, customer acquisition, and brand visibility. I enjoy managing pre-sales efforts, competitor intelligence, and solution development to drive business growth. My skills include social media marketing, website optimization, and influencer engagement. I am passionate about utilizing data-driven insights and emerging technologies to create impactful business solutions. I also have a proven track record of leading recruitment, content creation, and market research to contribute to successful campaigns and strategic initiatives across industries.

Available to hire

I am a dynamic professional with hands-on experience in business development, marketing, and digital innovation. I have been leveraging Gen AI to enhance automation, customer acquisition, and brand visibility. I enjoy managing pre-sales efforts, competitor intelligence, and solution development to drive business growth.

My skills include social media marketing, website optimization, and influencer engagement. I am passionate about utilizing data-driven insights and emerging technologies to create impactful business solutions. I also have a proven track record of leading recruitment, content creation, and market research to contribute to successful campaigns and strategic initiatives across industries.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Business Analyst, Marketing and advertising at Cognizant

June 1, 2024 - Present

Leveraged Gen AI to support pre-sales strategy, drive solution development, automate key processes, and enhance client acquisition through data-driven insights and digital transformation. Supported pre-sales initiatives, including proposal drafting, RFI/RFP responses, and client engagements. Led end-to-end marketing data analysis by integrating multi-source datasets, statistical modeling, and converting backlog data into strategic insights to drive campaign performance across retail and e-commerce channels. Designed and optimized dynamic dashboards in Power BI for leadership decision making. Collaborated cross-functionally with internal teams and external vendors to manage campaign performance, leveraging predictive analytics and aligning marketing strategies with emerging industry trends. Delivered strategic content marketing and communications across multiple channels to maximize audience engagement.

Social Media Manager at TRAVZU

December 31, 2023 - July 19, 2025

Created and managed the company's Instagram account from scratch. Conducted market research for customer segmentation. Achieved 100+ followers in first 3 days and 1K views for all reels. Fostered robust customer interaction through influencer marketing.

Marketing Intern at Ether Kreativ and ITH

December 31, 2023 - July 19, 2025

Conducted global market research and client database acquisition to increase reach. Managed brand marketing to enhance client engagement and visibility. Created website layouts for the company and clients. Established the brand's online presence on all social media platforms.

Social Media Marketing Intern at iQuanta

December 31, 2023 - July 19, 2025

Provided creative ideas for digital marketing and updated website to increase website traffic. Kept strategies up-to-date with online marketing trends. Conducted competitor analysis for effective social media content creation. Prepared and delivered presentations on value-added services.

Technical Content Writer at FERNWEH APPARELS

December 31, 2021 - July 19, 2025

Conducted competitor analysis to align brand positioning with market trends. Executed social media marketing targeting young male audience. Increased sales by creating SEO product descriptions for Amazon.