As a digital marketer, I have extensive expertise in technical optimization, SEO, and data-driven tactics. I've mentored interns, collaborated closely with departmental teams over the years, and used actionable insights to enhance website performance and organic traffic. I always strive to produce outcomes that are significant, whether that means search engine optimization or coordinating marketing initiatives with corporate objectives. To improve campaigns and increase audience visibility, I have planned interesting content, managed social media accounts, and utilized analytics.

Harshita Swarnkar

As a digital marketer, I have extensive expertise in technical optimization, SEO, and data-driven tactics. I've mentored interns, collaborated closely with departmental teams over the years, and used actionable insights to enhance website performance and organic traffic. I always strive to produce outcomes that are significant, whether that means search engine optimization or coordinating marketing initiatives with corporate objectives. To improve campaigns and increase audience visibility, I have planned interesting content, managed social media accounts, and utilized analytics.

Available to hire

As a digital marketer, I have extensive expertise in technical optimization, SEO, and data-driven tactics. I’ve mentored interns, collaborated closely with departmental teams over the years, and used actionable insights to enhance website performance and organic traffic. I always strive to produce outcomes that are significant, whether that means search engine optimization or coordinating marketing initiatives with corporate objectives. To improve campaigns and increase audience visibility, I have planned interesting content, managed social media accounts, and utilized analytics.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Digital Marketing Executive at Ken Research
July 1, 2023 - Present
Improved organic visibility by 40% through strategic on-page and off-page SEO, including content optimization, internal linking, and competitor backlink analysis. Enhanced site health score to 85% by resolving technical issues such as crawl errors, broken links, and duplicate content. Executed guest posting campaigns to acquire high-quality backlinks, boosting domain authority and referral traffic. Led full-site reindexing initiative and developed a Double Traffic Strategy that significantly increased site traffic. Built a new company website managing design, development, SEO and maintenance. Designed and executed a custom branding strategy, set up Google Analytics 4 and Google Tag Manager, analyzed data for content improvements. Trained and mentored a cross-functional team, and achieved consistent keyword ranking improvements and long-term organic traffic growth.
Social Media Executive at CMC Marketing
October 1, 2021 - September 1, 2025
Developed engaging social media content, including writing compelling captions and creating eye-catching graphics. Managed and optimized social media presence across LinkedIn and Instagram. Scheduled and organized posts using social media management tools to maintain consistent brand visibility. Conducted in-depth hashtag research to improve post reach, engagement, and audience targeting.

Education

MBA at Maharishi Dayanand University
January 1, 2022 - December 31, 2024
Bachelor’s at Bundelkhand University
January 1, 2018 - December 31, 2021
MBA in Marketing and Business Analytics at Maharishi Dayanand University
January 1, 2022 - January 1, 2024
Bachelor's in Biotechnology at Bundelkhand University
January 1, 2018 - January 1, 2021

Qualifications

Excel for Business (Coursera)
January 11, 2030 - September 1, 2025
Structured Query Language (Khan Academy)
January 11, 2030 - September 1, 2025
Google Project Management (Coursera)
January 11, 2030 - September 1, 2025
Graphic Design (LinkedIn)
January 11, 2030 - September 1, 2025

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Retail