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Hi, I'm Costinela Nistor, a results-driven Chief Marketing Officer with over 14 years of experience in marketing. I specialize in driving revenue growth, increasing brand visibility, and leading cross-functional teams. I enjoy crafting impactful marketing strategies, managing multi-channel campaigns, and making data-driven decisions to help businesses grow and connect with their customers. Throughout my career, I've had the opportunity to work closely with sales and HR teams, build and mentor marketing teams, and develop go-to-market strategies for B2B solutions. I'm passionate about employer branding, corporate social responsibility, and continuously learning and sharing knowledge with others in the marketing community.…Hi, I'm Costinela Nistor, a results-driven Chief Marketing Officer with over 14 years of experience in marketing. I specialize in driving revenue growth, increasing brand visibility, and leading cross-functional teams. I enjoy crafting impactful marketing strategies, managing multi-channel campaigns, and making data-driven decisions to help businesses grow and connect with their customers. Throughout my career, I've had the opportunity to work closely with sales and HR teams, build and mentor marketing teams, and develop go-to-market strategies for B2B solutions. I'm passionate about employer branding, corporate social responsibility, and continuously learning and sharing knowledge with others in the marketing community.

Costinela Nistor

Marketing Strategist, Brand Strategist, Digital Marketer, +1

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Hi, I'm Costinela Nistor, a results-driven Chief Marketing Officer with over 14 years of experience in marketing. I specialize in driving revenue growth, increasing brand visibility, and leading cross-functional teams. I enjoy crafting impactful marketing strategies, managing multi-channel campaigns, and making data-driven decisions to help businesses grow and connect with their customers. Throughout my career, I've had the opportunity to work closely with sales and HR teams, build and mentor marketing teams, and develop go-to-market strategies for B2B solutions. I'm passionate about employer branding, corporate social responsibility, and continuously learning and sharing knowledge with others in the marketing community.…Hi, I'm Costinela Nistor, a results-driven Chief Marketing Officer with over 14 years of experience in marketing. I specialize in driving revenue growth, increasing brand visibility, and leading cross-functional teams. I enjoy crafting impactful marketing strategies, managing multi-channel campaigns, and making data-driven decisions to help businesses grow and connect with their customers. Throughout my career, I've had the opportunity to work closely with sales and HR teams, build and mentor marketing teams, and develop go-to-market strategies for B2B solutions. I'm passionate about employer branding, corporate social responsibility, and continuously learning and sharing knowledge with others in the marketing community.

Available to hire

Hi, I’m Costinela Nistor, a results-driven Chief Marketing Officer with over 14 years of experience in marketing. I specialize in driving revenue growth, increasing brand visibility, and leading cross-functional teams. I enjoy crafting impactful marketing strategies, managing multi-channel campaigns, and making data-driven decisions to help businesses grow and connect with their customers.

Throughout my career, I’ve had the opportunity to work closely with sales and HR teams, build and mentor marketing teams, and develop go-to-market strategies for B2B solutions. I’m passionate about employer branding, corporate social responsibility, and continuously learning and sharing knowledge with others in the marketing community.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Spanish; Castilian

Advanced

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Marketing Manager at Zitec

August 1, 2022 - July 19, 2025

Hired and managed a full in-house marketing team to meet diverse company needs. Directed marketing initiatives focused on B2B lead generation and employer branding. Designed and implemented internal processes to ensure alignment with the sales team. Coordinated and executed multi-channel campaigns, enhancing brand visibility and market presence in Romanian and European markets. Collaborated with Sales, Inside Sales, Customer Success and Business Lines Directors to produce relevant insights and claims to differentiate the company as a market leader. Tracked content usage, measured performance, documented learnings, and reported against key objectives to management leadership and the executive team.

Chief Marketing Officer at Zitec

August 1, 2022 - Present

Designed and oversaw the execution of comprehensive marketing strategies, achieving a 93% quarterly OKR rate. Led efforts to build brand awareness and generate market demand in various European markets. Hired, coordinated and mentored a team of 15, ensuring seamless integration with sales and HR teams to increase pipeline numbers for B2B leads and talent recruitment for a company with a total revenue of over 30M EUR and 400 people. Conducted market research to identify trends, opportunities, and competitive landscape. Managed multi-channel marketing campaigns, enhancing the company’s visibility and engagement. Managed the marketing budget, ensuring efficient allocation of resources and tracking ROI of marketing activities. Built and supported the execution of GTM strategy for B2B solutions, including launch plans, product & marketing messaging, claims, sales communications, and strategy. Owned positioning and messaging strategy for SMB audience, equipping cross-functional teams to de

Marketing Manager at Zitec

August 1, 2022 - July 19, 2025

Chief Marketing Officer at Zitec

August 1, 2022 - Present

Designed and oversaw the execution of comprehensive marketing strategies, achieving a 93% quarterly OKR rate. Led efforts to build brand awareness and generate market demand in various European markets. Hired, coordinated and mentored a team of 15, ensuring seamless integration with sales and HR teams to increase pipeline numbers for B2B leads and talent recruitment. Conducted market research to identify trends, opportunities, and competitive landscape. Managed multi-channel marketing campaigns, enhancing the company's visibility and engagement. Managed the marketing budget, ensuring efficient allocation of resources and tracking ROI of marketing activities. Built and supported the execution of GTM strategy for B2B solutions, including launch plans, product & marketing messaging, claims, sales communications, and strategy. Owned positioning and messaging strategy for SMB audience, equipping cross-functional teams to develop customer-centric messaging. Partnered with Sales, Inside Sales

Marketing Consultant at Regista by Zitec

April 1, 2022 - July 19, 2025

Developed and executed seasonal marketing campaigns to enhance brand visibility and drive sales. Collaborated with cross-functional teams to align marketing strategies with business objectives. Managed social media channels to boost customer engagement. Analyzed campaign metrics and provided actionable insights for continuous improvement.

Marketing Consultant at Regista by Zitec

April 1, 2022 - July 19, 2025

Brand Guardian at Zitec

February 1, 2020 - July 19, 2025

Developed and implemented brand strategies to enhance brand recognition and market positioning. Managed cross-functional teams to execute marketing campaigns in alignment with brand guidelines and business goals. Conducted market research to identify consumer trends and growth opportunities. Oversaw the creation of marketing materials, including digital content, print ads, and promotional campaigns for both sales pipeline, and recruitment funnel. Monitored brand performance metrics, providing insights and recommendations to drive brand growth and improve ROI. Managed multiple projects across internal and external teams to influence outcomes and meet aggressive deadlines. Prioritized initiatives and deliverables to effectively manage time and resources for cross-functional teams.

Brand Guardian at Zitec

February 1, 2020 - July 19, 2025

Online Marketing Consultant at Zitec

January 1, 2016 - July 19, 2025

Created, updated, and maintained social pages and profiles for various projects. Managed social media and online marketing campaigns across multiple platforms. Developed content strategies for websites and blogs. Created and managed e-mail marketing campaigns and newsletters. Designed flyers, banners, newsletters, and other marketing materials for online and print media.

Online Marketing Consultant at Zitec

January 1, 2016 - July 19, 2025