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I'm an accomplished SEO leader with over 16 years of experience driving organic growth across sectors like crypto, fintech, and e-commerce. I specialise in technical SEO, content strategy, and digital performance, delivering increased traffic, conversions, and search visibility for blue-chip clients and high-authority websites. I build scalable SEO strategies that align with business goals, user acquisition, and brand visibility, offering proven leadership in cross-functional teams within regulated industries. Passionate about SEO and the future of crypto, I’m results-driven and enjoy working in fast-paced, growth-focused environments. Outside work, I’m a keen sports enthusiast, particularly football, and love socialising with colleagues over a pint of Guinness.…I'm an accomplished SEO leader with over 16 years of experience driving organic growth across sectors like crypto, fintech, and e-commerce. I specialise in technical SEO, content strategy, and digital performance, delivering increased traffic, conversions, and search visibility for blue-chip clients and high-authority websites. I build scalable SEO strategies that align with business goals, user acquisition, and brand visibility, offering proven leadership in cross-functional teams within regulated industries. Passionate about SEO and the future of crypto, I’m results-driven and enjoy working in fast-paced, growth-focused environments. Outside work, I’m a keen sports enthusiast, particularly football, and love socialising with colleagues over a pint of Guinness.

Mark Odojukan

SEO Expert, Content Strategist, Digital Marketer, +2

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I'm an accomplished SEO leader with over 16 years of experience driving organic growth across sectors like crypto, fintech, and e-commerce. I specialise in technical SEO, content strategy, and digital performance, delivering increased traffic, conversions, and search visibility for blue-chip clients and high-authority websites. I build scalable SEO strategies that align with business goals, user acquisition, and brand visibility, offering proven leadership in cross-functional teams within regulated industries. Passionate about SEO and the future of crypto, I’m results-driven and enjoy working in fast-paced, growth-focused environments. Outside work, I’m a keen sports enthusiast, particularly football, and love socialising with colleagues over a pint of Guinness.…I'm an accomplished SEO leader with over 16 years of experience driving organic growth across sectors like crypto, fintech, and e-commerce. I specialise in technical SEO, content strategy, and digital performance, delivering increased traffic, conversions, and search visibility for blue-chip clients and high-authority websites. I build scalable SEO strategies that align with business goals, user acquisition, and brand visibility, offering proven leadership in cross-functional teams within regulated industries. Passionate about SEO and the future of crypto, I’m results-driven and enjoy working in fast-paced, growth-focused environments. Outside work, I’m a keen sports enthusiast, particularly football, and love socialising with colleagues over a pint of Guinness.

Available to hire

I’m an accomplished SEO leader with over 16 years of experience driving organic growth across sectors like crypto, fintech, and e-commerce. I specialise in technical SEO, content strategy, and digital performance, delivering increased traffic, conversions, and search visibility for blue-chip clients and high-authority websites. I build scalable SEO strategies that align with business goals, user acquisition, and brand visibility, offering proven leadership in cross-functional teams within regulated industries.

Passionate about SEO and the future of crypto, I’m results-driven and enjoy working in fast-paced, growth-focused environments. Outside work, I’m a keen sports enthusiast, particularly football, and love socialising with colleagues over a pint of Guinness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Product Owner at BCA & Cinch (Cars/Auction)

March 1, 2023 - July 19, 2025

Created and led SEO roadmap, boosting traffic and visibility for high-intent product landing pages. Integrated technical SEO, keyword mapping, and structured data to improve rankings and CTR. Collaborated with development, product, and analytics teams to deliver data-backed SEO improvements. Built scalable frameworks for SEO audits, backlog prioritisation, and sprint delivery. Owned and tracked SEO KPIs using Google Analytics, Search Console, and performance dashboards. Delivered A/B SEO tests to refine UX, CRO, and engagement based on organic user behaviour. Applied SEO leadership to drive growth within a regulated, performance-sensitive industry.

Lead SEO Manager at ESL Group (eSports)

March 1, 2023 - Present

Built SEO strategy aligned with business goals to increase traffic, visibility, and search performance. Scaled organic traffic for core events and games using link-building, content, and technical fixes. Delivered site-wide SEO enhancements including speed, crawlability, UX, and structured data markup. Worked closely with product, content, and development teams to implement SEO across all major site launches. Created KPI dashboards in Looker and Google Analytics to track SEO health, rankings, and conversion funnels. Stayed ahead of search trends and algorithm changes to prevent traffic drops and unlock growth. Provided SEO leadership and training to internal teams fostering long-term, scalable SEO practices.

Head of SEO at Mode (Crypto Wallet & Bitcoin App)

March 1, 2022 - July 19, 2025

Created a crypto-specific SEO roadmap improving site visibility, mobile UX, and organic acquisition. Optimised site architecture, page speed, and technical SEO for multi-device performance. Developed keyword strategies focused on Bitcoin, crypto investing, and digital wallet queries. Implemented structured data, metadata optimisation, and on-page content improvements. Integrated App Store Optimisation to increase app installs and search visibility. Collaborated across content and product teams to align SEO with crypto market trends and regulations. Tracked organic KPIs across web and app environments. Delivered SEO recommendations emphasising trust, authority (E-E-A-T), and user experience in crypto search.

Global SEO Manager (Freelancing) at Various Clients

January 1, 2022 - July 19, 2025

Delivered SEO leadership for clients including Bet365, Express Solicitors, Feeld, Casino Fun Online, and MOO Ltd. Increased Bet365's organic traffic fivefold via on-page SEO, content optimisation, and technical enhancements. Developed content strategies, backlink campaigns, and local SEO improvements. Created content plans and SEO frameworks to boost user engagement and retention. Built link-building campaigns to enhance domain authority and keyword rankings internationally. Provided detailed reporting, audits, and consultancy using SEO tools such as Google Analytics, Search Console, Ahrefs, and SEMrush.

Head of SEO at IQPC Worldwide (Events)

March 1, 2020 - July 19, 2025

Developed event-driven SEO strategies for international summits specialising in fintech, defence, and healthcare. Increased traffic by optimising landing pages, agendas, and speaker profiles with targeted keywords. Conducted technical SEO audits to improve crawlability and site structure for regional sites. Delivered on-page content plans, metadata, and internal linking to capture niche industry traffic. Collaborated with development and content teams for UX and CRO improvements ahead of events. Created dashboards tracking traffic, lead submissions, and ROI. Reacted agilely to algorithm shifts to maintain rankings before registrations.

UK SEO Manager at Microsoft for MileIQ (Mileage Tracking)

July 1, 2019 - July 19, 2025

Developed SEO growth plans targeting mileage tracking, business travel, and expense-related search terms. Optimised blogs, product pages, and app landing pages to improve rankings and organic visibility. Delivered technical SEO improvements including site architecture and mobile performance. Created SEO-driven content strategy to target US and UK users for expense-tracking tools. Implemented ASO techniques to increase app visibility and downloads. Collaborated cross-functionally to align SEO with paid media and CRM. Tracked KPIs for traffic, conversions, and app store rankings to measure ROI.

Head of SEO at The Sofa & Chair Company (Furniture)

June 1, 2018 - July 19, 2025

Developed SEO roadmap focussing on luxury furniture, bespoke interiors, and designer homeware. Directed content strategy aimed at high-net-worth clients searching for premium furniture. Managed full eCommerce website migration with zero loss of organic visibility or sales. Optimised technical SEO aspects, including page speed, structured data, mobile UX, and image search. Built local SEO campaigns to drive showroom traffic across affluent London postcodes. Collaborated with cross-functional design, content, and development teams. Monitored KPIs covering traffic, lead generation, and showroom appointments. Managed SEO budget for content, outreach, and technical improvements.

Lead SEO Specialist at Forex Time / FXTM (Forex)

September 1, 2017 - July 19, 2025

Built SEO strategies targeting forex trading, currency exchange, and investment queries. Managed multi-regional SEO delivery adjusting for trends across Europe, Africa, and Asia. Optimised site structure, page speed, and technical SEO for better crawlability and rankings. Led link-building campaigns to grow site authority within regulated financial environments. Worked with marketing, content, and compliance teams to meet regulatory SEO standards. Developed content plans for forex education, market insights, and trading tools to boost engagement. Tracked organic KPIs such as traffic and user acquisition. Provided SEO consultancy to support localisation and market expansion.

SEO Manager at Somebody Digital (Agency)

August 1, 2016 - July 19, 2025

Led SEO growth campaigns for clients like Love Holidays, 888 Casino, and Halifax. Delivered technical audits, keyword research, and on-page optimisation to improve rankings. Built content-driven strategies for user engagement and lead generation. Managed link-building campaigns to enhance domain authority. Coordinated with client marketing teams to align SEO efforts with PPC, content marketing, and PR. Provided performance insights to stakeholders using Google Analytics, Search Console, and dashboards. Trained SEO executives and content creators to scale growth campaigns.

Outreach SEO Manager at The Digital House (Agency)

May 1, 2014 - July 19, 2025

Delivered SEO and digital strategies for clients including Money Super Market, Boots, and Vodafone. Managed keyword research, audits, outreach, and link building to enhance search visibility. Led technical SEO improvements collaborating with paid search teams to optimise performance. Provided regular reporting and actionable insights to clients. Coordinated cross-functional teams to align SEO strategies with broader marketing objectives.

SEO Manager at Brave Bison (Agency)

February 1, 2013 - July 19, 2025

Led link-building and content strategy campaigns for clients such as NatWest, Lastminute.com, and Not On The High Street. Conducted technical audits and reports aligned with business and search algorithm updates. Consulted clients and participated in strategic meetings to drive SEO success. Developed client-specific SEO strategies based on market and industry analysis. Managed optimisation initiatives resulting in measurable rise in search visibility and traffic.