I am a results-driven SEO and Digital Marketing Specialist with over 10 years of experience enhancing online visibility, boosting web traffic, and increasing conversions, particularly in health, e-commerce, and tourism sectors. I specialize in executing large-scale SEO and digital campaigns, including keyword strategy, on-page and technical SEO, and content marketing, leveraging industry-leading tools to inform data-driven decisions. I am skilled at collaborating cross-functionally to improve user experience and align digital strategies with business goals to drive measurable growth. With expertise across multiple platforms and AI tools, I continuously refine tactics for maximum impact and effectiveness.

Negar Rafiei

I am a results-driven SEO and Digital Marketing Specialist with over 10 years of experience enhancing online visibility, boosting web traffic, and increasing conversions, particularly in health, e-commerce, and tourism sectors. I specialize in executing large-scale SEO and digital campaigns, including keyword strategy, on-page and technical SEO, and content marketing, leveraging industry-leading tools to inform data-driven decisions. I am skilled at collaborating cross-functionally to improve user experience and align digital strategies with business goals to drive measurable growth. With expertise across multiple platforms and AI tools, I continuously refine tactics for maximum impact and effectiveness.

Available to hire

I am a results-driven SEO and Digital Marketing Specialist with over 10 years of experience enhancing online visibility, boosting web traffic, and increasing conversions, particularly in health, e-commerce, and tourism sectors. I specialize in executing large-scale SEO and digital campaigns, including keyword strategy, on-page and technical SEO, and content marketing, leveraging industry-leading tools to inform data-driven decisions.

I am skilled at collaborating cross-functionally to improve user experience and align digital strategies with business goals to drive measurable growth. With expertise across multiple platforms and AI tools, I continuously refine tactics for maximum impact and effectiveness.

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Language

Persian
Fluent
English
Advanced
German
Intermediate
Turkish
Beginner

Work Experience

Senior SEO & Digital Marketing Specialist at Actoverco Pharmaceutical Company
April 1, 2025 - Present
Led SEO strategy for 9 underperforming corporate websites, enhancing UX, technical SEO, and content alignment with audience needs. Conducted full-scale audits resolving crawlability, page speed, metadata, and architecture issues. Increased organic traffic and rankings through structured content updates, metadata optimization, and internal linking. Optimized over 1,000 blog posts and 500 product pages, and collaborated with design and development teams to improve mobile responsiveness and usability. Leveraged Google Analytics, Google Search Console, and SEMrush to monitor and refine strategies, while leading A/B testing to improve conversion.
Senior SEO Specialist at Modiseh, Tehran
April 1, 2025 - July 19, 2025
Directed SEO strategy for a large e-commerce platform with over 300,000 URLs, achieving a 25% increase in organic traffic within 6 months. Fixed critical pagination issues with canonical tags, enhancing visibility of 10,000+ product pages. Collaborated on product and category page restructuring optimizing for SEO and conversions. Managed content creators and implemented content strategies boosting organic traffic by 15%. Utilized tools like Google Search Console, Analytics, Ahrefs, and SEMrush to improve keyword rankings. Applied AI tools such as ChatGPT, Claude, and Gemini to address technical SEO challenges efficiently.
SEO Specialist (remote) at SalamIslam Website - English
April 1, 2025 - July 19, 2025
Increased daily organic traffic from 3,000 to over 10,000 by implementing data-driven SEO strategies, keyword targeting, and technical improvements. Enhanced user engagement by improving session duration through better UX, content depth, and page flow. Conducted SEO audits to fix indexing issues and optimize crawl budget. Developed content clusters to address topical gaps and created aligned content with writers to boost SERP visibility. Built analytics dashboards using Google Analytics and Search Console to monitor KPIs and guide strategic decisions.
SEO Specialist (remote) at TebMedTourism
November 30, 2022 - July 19, 2025
Led SEO campaigns for a multilingual medical tourism website, increasing international traffic by 30% using country-specific keyword research and content optimization in Persian and English. Built authoritative backlinks from high-authority international websites, improving global rankings and patient inquiries.
Senior SEO & Content Specialist at Pourateb, Tehran
September 1, 2023 - July 19, 2025
Developed SEO strategies for a B2B supplements and pharmaceutical site, resulting in a 40% increase in organic traffic. Optimized product and blog content to rank for competitive pharmaceutical keywords. Collaborated with development and marketing teams to align content strategy with SEO best practices, enhancing site authority. Integrated online pharmacy links and a complaints section to increase user trust and engagement.
SEO & Content Specialist at Tehran Pharmacy, Tehran
September 1, 2019 - July 19, 2025
Created SEO-focused content for product pages and blogs, contributing to a 20% increase in sales through improved organic search rankings. Managed social media content on Instagram and Telegram to boost user engagement and site traffic by 10%. Streamlined content creation processes, improving production efficiency by 30% while maintaining quality.
Senior SEO & Digital Marketing Specialist at Actoverco Pharmaceutical Company
April 1, 2025 - Present
Led SEO strategy for 9 underperforming corporate websites, enhancing UX, technical SEO, and content alignment with audience needs. Conducted full-scale audits and resolved crawlability, page speed, metadata, and site architecture issues. Increased organic traffic and rankings through structured content updates, metadata optimization, and internal linking. Optimized over 1,000 blog posts and 500 product pages. Collaborated with design and development teams to improve mobile responsiveness and usability. Leveraged Google Analytics, Google Search Console, and SEMrush for performance tracking and strategy refinements. Directed A/B testing for ad campaigns, improving conversions with refined targeting and creative optimization.
Senior SEO Specialist at Modiseh, Tehran
April 1, 2025 - August 27, 2025
Led SEO strategy for a large e-commerce platform with 300,000+ URLs, increasing organic traffic by 25% in 6 months. Identified and resolved critical pagination issues using canonical tags, enhancing crawlability and visibility of over 10,000 product pages. Collaborated with development and product teams to restructure key pages for SEO and user conversion optimization. Managed a team of content creators to develop blog and product content strategies, increasing organic traffic by 15%. Utilized Google Search Console, Analytics, Ahrefs, and SEMrush to track, analyze, and optimize SEO leading to improved keyword rankings. Applied AI tools like ChatGPT, Claude, and Gemini for solving technical SEO issues efficiently.
SEO Specialist (remote) at SalamIslam Website - English
April 1, 2025 - August 27, 2025
Increased daily organic traffic from 3,000 to over 10,000 by implementing data-driven SEO strategies, keyword targeting, and technical optimizations. Improved user engagement by enhancing UX, content depth, and page flow, increasing average session duration. Conducted full SEO audits to fix indexing issues, optimize crawl budgets, and improve mobile speed/performance. Created content clusters to address topical gaps and outperform competitors by mapping high-intent keywords. Collaborated with writers to optimize content for search intent, boosting relevance and SERP visibility. Built analytics dashboards with Google Analytics and Search Console for KPI monitoring and strategic decisions.
SEO Specialist (remote) at TebMedTourism
November 1, 2022 - August 27, 2025
Led SEO campaigns for a multilingual medical tourism site, increasing international traffic by 30% using country-specific keyword strategies. Conducted extensive keyword research tailored to target regions with bilingual content optimization in Persian and English attracting global audiences. Built authoritative backlinks from high-authority international websites, improving global rankings and patient inquiries.
Senior SEO & Content Specialist at Pourateb, Tehran
September 1, 2023 - August 27, 2025
Developed SEO strategies for a B2B website in supplements and pharmaceutical products, increasing organic traffic by 40%. Optimized product and blog content with targeted keyword research, achieving higher rankings for pharmaceutical high-volume keywords. Collaborated with marketing and development teams to align content with SEO best practices, significantly enhancing site authority. Integrated online pharmacy links and a complaints section to boost brand credibility and user trust.
SEO & Content Specialist at Tehran Pharmacy, Tehran
September 1, 2019 - August 27, 2025
Created SEO-optimized content for product pages and blogs contributing to 20% sales increase through better organic rankings. Managed social media content on Instagram and Telegram, increasing website traffic by 10%. Streamlined content creation processes, improving production time by 30% while sustaining content quality.
Senior SEO & Digital Marketing Specialist at Actoverco Pharmaceutical Company
April 1, 2025 - Present
Led SEO strategy for 9 underperforming corporate websites by improving user experience, technical SEO, and content alignment with audience needs. Conducted comprehensive audits addressing crawlability, page speed, metadata, and site architecture. Boosted organic traffic and rankings through structured content updates, metadata optimization, and internal linking. Optimized over 1,000 blog posts and 500 product pages to increase content relevance and indexability. Collaborated with design and development teams to enhance mobile responsiveness and site usability. Utilized tools such as Google Analytics, Google Search Console, and SEMrush to monitor and refine SEO strategies. Led A/B testing for ad campaigns to improve conversion rates via refined targeting and creative optimization.
Senior SEO Specialist at Modiseh, Tehran
April 1, 2025 - August 28, 2025
Directed SEO strategy for a large e-commerce platform of 300,000+ URLs, increasing organic traffic by 25% within six months. Resolved critical pagination issues by implementing canonical tags, enhancing crawlability and visibility of over 10,000 product pages. Worked closely with development and product teams to restructure key product and category pages for SEO and user conversion. Managed a content creation team, improving organic traffic by 15% through strategic content development. Employed tools like Google Search Console, Analytics, Ahrefs, and SEMrush to analyze and optimize SEO performance, driving keyword ranking improvements across competitive categories. Introduced AI tools including ChatGPT, Claude, and Gemini for efficient handling of technical SEO challenges.
SEO Specialist (remote) at SalamIslam Website - English
April 1, 2025 - August 28, 2025
Grew daily organic traffic from 3,000 to over 10,000 by implementing data-driven SEO strategies, keyword targeting, and technical optimizations. Enhanced user engagement by increasing average session duration through improved UX, content depth, and page flow. Executed full SEO audits to address indexing issues, optimize crawl budget, and improve mobile speed and performance. Developed content clusters around high-intent keywords to close topical gaps and outperform competitors. Worked with writers to adjust content for search intent, boosting relevance and SERP visibility. Created analytics dashboards using Google Analytics and Google Search Console to monitor KPIs and guide strategic decisions.
SEO Specialist (remote) at TebMedTourism
November 1, 2022 - August 28, 2025
Led SEO campaigns for a multilingual medical tourism website, increasing international traffic by 30% through targeted country-specific keyword strategies. Conducted detailed keyword research for multiple regions, optimizing content in both Persian and English to attract global audiences. Developed authoritative backlinks from high-authority websites internationally, enhancing global rankings and patient inquiries.
Senior SEO & Content Specialist at Pourateb, Tehran
September 1, 2023 - August 28, 2025
Formulated and implemented SEO strategies for a B2B website specializing in supplements and pharmaceutical products, resulting in a 40% organic traffic increase. Optimized blog and product content based on keyword research, securing higher rankings for key pharmaceutical industry keywords. Collaborated with development and marketing teams to align content with SEO best practices, enhancing site authority. Added online pharmacy links and a complaints section to build user trust and increase brand credibility.
SEO & Content Specialist at Tehran Pharmacy, Tehran
September 1, 2019 - August 28, 2025
Created SEO-optimized content for product pages and blogs, contributing to a 20% sales increase through improved organic search rankings. Managed content for social media platforms including Instagram and Telegram, raising user engagement and website traffic by 10%. Streamlined content creation processes to improve production efficiency by 30% while maintaining high quality.

Education

M.Sc. at Shiraz University
January 1, 2014 - December 31, 2017
B.Sc. at Shahid Chamran University, Ahvaz
January 1, 2009 - December 31, 2013
M.Sc. in health science at Shiraz University
January 1, 2014 - January 1, 2017
B.Sc. in Cell & Molecular Sciences at Shahid Chamran University, Ahvaz
January 1, 2009 - January 1, 2013
M.Sc. in Health Science at Shiraz University
January 1, 2014 - January 1, 2017
B.Sc. in Cell & Molecular Sciences at Shahid Chamran University, Ahvaz
January 1, 2009 - January 1, 2013

Qualifications

Digital Marketing – Tehran Technical Complex
January 1, 2021 - December 31, 2021
SEO Fundamentals (Non-certified)
January 1, 2023 - January 31, 2023
Digital Marketing – Tehran Technical Complex
January 1, 2021 - January 1, 2022
SEO Fundamentals (Non-certified, 40 hours)
January 1, 2023 - August 27, 2025
Digital Marketing – Tehran Technical Complex (1-Year Course)
January 1, 2021 - December 31, 2021
SEO Fundamentals (Non-certified, 40 hours)
January 1, 2023 - August 28, 2025

Industry Experience

Healthcare, Retail, Life Sciences, Travel & Hospitality, Consumer Goods