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I am an SEO Specialist and Lead with over 8 years of experience, including 3 years in the UK. I specialize in on-page SEO and technical audits across international markets, focusing on developing effective strategies that combine content optimization with performance metrics. I have led teams to achieve business-aligned SEO objectives and am fluent in English and Spanish. I enjoy collaborating with cross-functional teams to drive growth and enhance digital presence. My experience spans SEO audits, content planning, PPC campaign management, and data analytics, all with a goal-oriented approach to planning and execution. I look forward to contributing my skills and leadership to new challenges.…I am an SEO Specialist and Lead with over 8 years of experience, including 3 years in the UK. I specialize in on-page SEO and technical audits across international markets, focusing on developing effective strategies that combine content optimization with performance metrics. I have led teams to achieve business-aligned SEO objectives and am fluent in English and Spanish. I enjoy collaborating with cross-functional teams to drive growth and enhance digital presence. My experience spans SEO audits, content planning, PPC campaign management, and data analytics, all with a goal-oriented approach to planning and execution. I look forward to contributing my skills and leadership to new challenges.

Dalia Grasso

SEO Expert, Digital Marketer, Content Strategist, +2

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I am an SEO Specialist and Lead with over 8 years of experience, including 3 years in the UK. I specialize in on-page SEO and technical audits across international markets, focusing on developing effective strategies that combine content optimization with performance metrics. I have led teams to achieve business-aligned SEO objectives and am fluent in English and Spanish. I enjoy collaborating with cross-functional teams to drive growth and enhance digital presence. My experience spans SEO audits, content planning, PPC campaign management, and data analytics, all with a goal-oriented approach to planning and execution. I look forward to contributing my skills and leadership to new challenges.…I am an SEO Specialist and Lead with over 8 years of experience, including 3 years in the UK. I specialize in on-page SEO and technical audits across international markets, focusing on developing effective strategies that combine content optimization with performance metrics. I have led teams to achieve business-aligned SEO objectives and am fluent in English and Spanish. I enjoy collaborating with cross-functional teams to drive growth and enhance digital presence. My experience spans SEO audits, content planning, PPC campaign management, and data analytics, all with a goal-oriented approach to planning and execution. I look forward to contributing my skills and leadership to new challenges.

Available to hire

I am an SEO Specialist and Lead with over 8 years of experience, including 3 years in the UK. I specialize in on-page SEO and technical audits across international markets, focusing on developing effective strategies that combine content optimization with performance metrics. I have led teams to achieve business-aligned SEO objectives and am fluent in English and Spanish.

I enjoy collaborating with cross-functional teams to drive growth and enhance digital presence. My experience spans SEO audits, content planning, PPC campaign management, and data analytics, all with a goal-oriented approach to planning and execution. I look forward to contributing my skills and leadership to new challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Advanced

Italian

Fluent

Work Experience

SEO Lead for MyPerfectCV (Italy) at BOLD (US), Remote

May 31, 2025 - July 19, 2025

Collaborated daily with SEO, Analytics, Product, PR, Design, DEV teams. Performed in-depth SEO audits to uncover technical issues and optimization opportunities. Planned roadmaps and created editorial calendars. Monitored KPIs using Sisense and MicroStrategy, discovering content gaps that increased visits by 45% and conversion rate (CVR) by over 10% in 16 months. Coordinated the Italian team and managed ticket creation in Jira for User Acceptance Testing. Executed A/B tests with Product and Analytics teams, achieving CVR uplift of up to 13% in high-traffic areas. Conducted interviews for SEO and content recruitment.

SEO Lead for MyPerfectCV (Italy) at BOLD (US), Remote

May 31, 2025 - July 19, 2025

Collaborated daily with SEO, Analytics, Product, PR, Design, and Development teams. Performed in-depth SEO audits to uncover technical issues and optimization opportunities. Planned roadmaps and created editorial calendars. Monitored KPIs via Sisense and MicroStrategy, uncovering content gaps that increased visits by 45% and CVR by over 10% in 16 months. Coordinated the Italian team and managed ticket creation in Jira for UAT. Executed A/B tests with Product and Analytics teams, achieving CVR uplift of up to 13% in high-traffic areas. Conducted interviews for SEO and content recruitment.

Digital Marketing Specialist at Kamaleontica, Catania

December 31, 2020 - July 19, 2025

Executed digital marketing strategies to boost brand visibility. Designed visual content for social media, newsletters, and blogs. Conducted SEO audits and optimized website navigation. Crafted targeted SEO content for healthcare and education sectors. Developed Pay-Per-Click campaigns driving traffic to client websites.

Digital Marketing Specialist at Kamaleontica, Catania

December 31, 2020 - July 19, 2025

Freelance SEO/SEM Specialist (part-time) at Betsson Group, Nucleus, Wordbank UK, OG Medica srl, Remote

November 1, 2020 - Present

SEO-optimized 30-40 news articles daily for Corriere.it. Monitored search engine results pages (SERPs), top stories, and live events like Sanremo and elections. Enhanced website content and visuals to boost search rankings. Planned roadmaps and created editorial calendars. Supported technical SEO audits identifying improvements for e-commerce and corporate sites. Developed editorial plans based on competitor analysis and SEO insights. Managed PPC campaigns across multiple platforms, ensuring budget compliance.

Freelance SEO/SEM Specialist (part-time) at Betsson Group, Nucleus, Wordbank UK, OG Medica srl, Remote

November 1, 2020 - Present

SEO-optimized 30-40 news articles daily for Corriere.it and monitored SERPs, top stories, and live events such as Sanremo and elections. Enhanced website content and visuals to boost search rankings. Planned roadmaps and created editorial calendars. Supported technical SEO audits, identifying improvements for e-commerce and corporate sites. Developed editorial plans based on competitor analysis and SEO insights. Managed PPC campaigns across multiple platforms, ensuring budget compliance.

Digital Marketing Executive at Bluesky Interactive, Leamington Spa

October 31, 2018 - July 19, 2025

Managed Google Ads for a portfolio of 10 automotive clients. Conducted SEO audits and optimized on-page elements for a portfolio of 3 clients. Delivered monthly performance reports. Updated team and SEO Leader through meetings. Monitored content performance using Google Analytics and Google Ads.

Digital Marketing Executive at Bluesky Interactive, Leamington Spa

October 31, 2018 - July 19, 2025