Available to hire
Hi, I’m Sabina. With a strong background in digital marketing and e-commerce, I have a passion for creating and executing strategies that drive brand growth and customer engagement. I enjoy leveraging data analytics to optimize campaigns and deliver impactful results across multiple platforms.
I thrive in collaborative environments, leading teams and partnering with cross-functional groups to develop cohesive marketing initiatives. Always eager to stay ahead of market trends, I combine creativity and strategic planning to achieve business goals while fostering strong professional relationships.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Albanian
Fluent
English
Intermediate
Italian
Beginner
Danish
Beginner
Spanish; Castilian
Beginner
Work Experience
Digital Marketing & E-Commerce Specialist at ALADINI TRADE PARTNER
June 1, 2019 - PresentDeveloped, monitored, and updated product content for multiple eCommerce platforms, ensuring accuracy and engagement. Cultivated subject matter expertise in assigned product categories, taking ownership of daily account management and performance. Established standards and best practices for content creation, distribution, and maintenance, including new product listings. Collaborated with product management, sales, and design teams to provide timely updates and cohesive marketing materials. Applied account-specific SEO strategies and pricing policies to enhance product visibility and sales performance. Effectively managed multiple projects and deadlines while maintaining meticulous attention to detail. Utilized advanced Excel skills and web analytics to track performance, identify trends, and drive continuous improvement. Managed budget for digital advertising and ensured optimal allocation for maximum return on investment.
Digital Marketing Manager at Aladini.al
June 1, 2019 - PresentDeveloped and executed comprehensive digital marketing strategies driving brand awareness, lead generation, and customer engagement across multiple channels including SEO, PPC, email marketing, and social media. Analyzed market trends and competitor activities to inform marketing strategies, optimizing campaigns to significantly increase website traffic and conversion rates. Managed and optimized digital advertising budgets ensuring maximum ROI through effective targeting and performance tracking. Monitored social media trends to remain ahead of competitor activity and deliver what consumers want. Established KPIs for marketing campaigns, reported outcomes to senior management and recommended adjustments as necessary. Monitored online brand reputation, addressing negative feedback promptly and leveraging positive reviews to build trust. Collaborated with cross-functional teams to create cohesive marketing initiatives and promotional materials. Utilized data analytics tools to measure c
Category Manager at ALADINI TRADE PARTNER
June 1, 2023 - PresentLed strategic planning and execution of category management initiatives (Smartphone and Tablet), optimizing product assortment, pricing, and promotion strategies to drive sales and profitability. Conducted in-depth market analysis and consumer research to identify trends and competitive threats. Collaborated with marketing, sales, and supply chain teams to align category goals and maximize product performance. Developed and maintained strong vendor and supplier relationships, negotiating contracts to enhance product offerings. Analyzed sales data and KPIs to monitor performance and implement improvements. Executed promotional campaigns and product launches leveraging insights to drive customer engagement and market share growth. Managed inventory levels and forecasting to meet demand while minimizing excess stock.
Content Specialist at NETTRADE ALBANIA
June 30, 2019 - July 19, 2025Created e-commerce content including product descriptions, reviews, buying guides, and blog posts. Researched competitors and industry trends. Collaborated with Content Editors and SEO Experts to prepare content for publication and maximize reach and engagement. Produced regular e-commerce content pieces including trending products, lifestyle, and seasonal/event-related articles. Improved content performance by tracking and analyzing key metrics related to traffic, orders, commissions, and sales.
Journalist at Shqiptarja.com and Report Television
January 31, 2017 - July 19, 2025Conducted research to uncover significant news and gathered, corroborated, and interpreted data. Interviewed key persons to obtain information and constructed well-written articles keeping the readers' perspective in mind. Obtained first-hand information by attending events. Collaborated with other journalists, editors, and producers. Maintained notes and audio recordings. Complied with professional ethics and maintained contacts for future research. Stayed informed on current developments by studying papers and attending events.
Digital Marketing & E-Commerce Specialist at ALADINI TRADE PARTNER
June 1, 2019 - PresentDeveloped, monitored, and updated product content for multiple eCommerce platforms, ensuring accuracy and engagement. Cultivated expertise in assigned product categories, handling daily account management and performance. Established standards for content creation, distribution, and maintenance, including new product listings. Worked collaboratively with product management, sales, and design teams for cohesive marketing materials. Applied account-specific SEO strategies and pricing policies to boost product visibility and sales. Managed multiple projects while maintaining meticulous attention to detail. Utilized advanced Excel skills and web analytics for tracking and continuous improvement. Managed digital advertising budget for optimal ROI.
Digital Marketing Manager at Aladini.al
June 1, 2019 - PresentDeveloped and executed comprehensive digital marketing strategies driving brand awareness, lead generation, and customer engagement through SEO, PPC, email marketing, and social media. Analyzed market trends and competitors to optimize campaigns, achieving significant increases in website traffic and conversion rates. Managed and optimized digital advertising budgets for maximum ROI with effective targeting and tracking. Monitored social media trends to stay ahead of competitors and meet consumer needs. Established KPIs, reported outcomes, and recommended adjustments to senior management. Monitored online brand reputation, addressing feedback promptly and leveraging positive reviews. Collaborated with cross-functional teams to deliver cohesive marketing initiatives and promotional materials. Used data analytics tools to measure campaign performance and inform strategies. Led and mentored a marketing team, fostering strong external partner relationships to support marketing initiatives.
Category Manager at ALADINI TRADE PARTNER
June 1, 2023 - PresentLed strategic planning and execution of category management for Smartphones and Tablets, optimizing product assortment, pricing, and promotions to drive sales and profitability. Conducted market and consumer research to identify trends and competitive threats. Collaborated with marketing, sales, and supply chain teams to align category goals and maximize product performance. Developed vendor and supplier relationships, negotiating contracts for favorable pricing. Analyzed sales data and KPIs to identify improvements and implement strategies. Executed promotional campaigns and product launches, enhancing customer engagement and market share. Managed inventory levels and forecasting to balance demand with stock management.
Content Specialist at NETTRADE ALBANIA
June 30, 2019 - July 30, 2025Created e-commerce content such as product descriptions, reviews, buying guides, and blog posts. Conducted competitor and industry trend research. Collaborated with Content Editors and SEO experts to maximize content reach and engagement. Produced multiple e-commerce content pieces regularly, including articles on trending products, lifestyle, and seasonal events. Monitored content performance by analyzing key metrics related to traffic, orders, commissions, and sales.
Journalist at Shqiptarja.com and Report Television
January 31, 2017 - July 30, 2025Conducted research to uncover significant news. Gathered, corroborated, and interpreted data. Interviewed key persons for detailed information. Constructed well-written articles while considering readers' perspectives. Attended news events and investigated leads and tips. Maintained notes and audio recordings. Partnered with other journalists and editors. Established sources for ongoing research. Kept updated on industry developments by studying papers and attending events.
Education
Master Degree at University of Tirana
January 1, 2014 - December 31, 2014Bachelor Degree at University of Tirana
January 1, 2012 - December 31, 2014Master Degree at University of Tirana
January 1, 2014 - December 31, 2014Bachelor Degree at University of Tirana
January 1, 2012 - December 31, 2014Qualifications
Industry Experience
Retail, Media & Entertainment, Professional Services, Software & Internet, Wholesale & Distribution, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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