Iky Tai

Led SEO content writers to identify growth opportunities by reviewing keyword trends, search console data, and customer inquiries. Drafted product-led user-centric content to drive organic acquisition. Created high-intent bottom-of-funnel downloadable assets to increase qualified leads and pipeline. Implemented international SEO best practices and monitored brand visibility, traffic, and conversions. Automated workflows using SERP API and Github. Conducted weekly web crawls and resolved technical SEO issues.

Implemented and executed Web & SEO strategies for key product and marketplace pages, collaborated with Brand and PR to run digital PR campaigns to gain brand mentions and backlinks, built real-time dynamic SEO reporting dashboards on Looker Studio, worked with the centre of excellence on web development, content, brand, and product marketing, and analyzed user behavior with Hotjar heatmaps leading to reworked wireframes.

Performed keyword research, on-page and off-page SEO for multiple eCommerce sites in US, UK, and DE with over 50K pages each. Optimised YouTube videos to drive brand awareness and built backlinks through digital PR and supplier-related campaigns. Identified content gaps from Google Search Console and TikTok trends. Used Schema markup to improve product SERP visibility. Collaborated with global digital teams to optimise email marketing and video content. Worked with web teams to improve site speed and fix technical SEO issues including hreflang, canonical tags, and redirects.