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Hi, I’m Iky Tai, an SEO contributing writer with 6 years of experience specializing in on-page and technical SEO, particularly within SaaS and international SEO. I enjoy leading web projects like web architecture optimisation and Schema strategy, and I’m passionate about using AI and APIs to automate SEO tasks and boost efficiency. Throughout my career, I’ve worked with some top companies like Procore Technologies and J.P. Morgan, helping drive organic traffic and improve website performance. I love diving into data and analytics to understand user behavior and optimise digital marketing strategies that deliver real results.…Hi, I’m Iky Tai, an SEO contributing writer with 6 years of experience specializing in on-page and technical SEO, particularly within SaaS and international SEO. I enjoy leading web projects like web architecture optimisation and Schema strategy, and I’m passionate about using AI and APIs to automate SEO tasks and boost efficiency. Throughout my career, I’ve worked with some top companies like Procore Technologies and J.P. Morgan, helping drive organic traffic and improve website performance. I love diving into data and analytics to understand user behavior and optimise digital marketing strategies that deliver real results.

Iky Tai

Writer, SEO Expert, Digital Marketer, +2

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Hi, I’m Iky Tai, an SEO contributing writer with 6 years of experience specializing in on-page and technical SEO, particularly within SaaS and international SEO. I enjoy leading web projects like web architecture optimisation and Schema strategy, and I’m passionate about using AI and APIs to automate SEO tasks and boost efficiency. Throughout my career, I’ve worked with some top companies like Procore Technologies and J.P. Morgan, helping drive organic traffic and improve website performance. I love diving into data and analytics to understand user behavior and optimise digital marketing strategies that deliver real results.…Hi, I’m Iky Tai, an SEO contributing writer with 6 years of experience specializing in on-page and technical SEO, particularly within SaaS and international SEO. I enjoy leading web projects like web architecture optimisation and Schema strategy, and I’m passionate about using AI and APIs to automate SEO tasks and boost efficiency. Throughout my career, I’ve worked with some top companies like Procore Technologies and J.P. Morgan, helping drive organic traffic and improve website performance. I love diving into data and analytics to understand user behavior and optimise digital marketing strategies that deliver real results.

Available to hire

Hi, I’m Iky Tai, an SEO contributing writer with 6 years of experience specializing in on-page and technical SEO, particularly within SaaS and international SEO. I enjoy leading web projects like web architecture optimisation and Schema strategy, and I’m passionate about using AI and APIs to automate SEO tasks and boost efficiency.

Throughout my career, I’ve worked with some top companies like Procore Technologies and J.P. Morgan, helping drive organic traffic and improve website performance. I love diving into data and analytics to understand user behavior and optimise digital marketing strategies that deliver real results.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Irish

Intermediate

Work Experience

Web & SEO at Procore Technologies

April 25, 2025 - Present

Implemented and executed Web & SEO strategies for key product and marketplace pages, collaborated with Brand and PR to run digital PR campaigns to gain brand mentions and backlinks, built real-time dynamic SEO reporting dashboards on Looker Studio, worked with the centre of excellence on web development, content, brand, and product marketing, and analyzed user behavior with Hotjar heatmaps leading to reworked wireframes.

Sr. SEO at J.P. Morgan

April 30, 2025 - July 19, 2025

Led SEO content writers to identify growth opportunities by reviewing keyword trends, search console data, and customer inquiries. Drafted product-led user-centric content to drive organic acquisition. Created high-intent bottom-of-funnel downloadable assets to increase qualified leads and pipeline. Implemented international SEO best practices and monitored brand visibility, traffic, and conversions. Automated workflows using SERP API and Github. Conducted weekly web crawls and resolved technical SEO issues.

eComm & SEO Manager at MTN SHOP

March 1, 2022 - July 19, 2025

Performed keyword research, on-page and off-page SEO for multiple eCommerce sites in US, UK, and DE with over 50K pages each. Optimised YouTube videos to drive brand awareness and built backlinks through digital PR and supplier-related campaigns. Identified content gaps from Google Search Console and TikTok trends. Used Schema markup to improve product SERP visibility. Collaborated with global digital teams to optimise email marketing and video content. Worked with web teams to improve site speed and fix technical SEO issues including hreflang, canonical tags, and redirects.

Assistant Brand Manager at Nestle Hong Kong Ltd.

October 31, 2017 - July 19, 2025

Managed brand communication and digital marketing strategy for Infant Milk Formula and baby food. Revamped Facebook ad campaigns improving CTR and reducing CPC. Led interactive digital campaigns with high organic engagement. Drove record-breaking 25% sales increase at Nestlé Baby Expo. Collaborated with SEO agency to improve site organic traffic. Worked with bloggers for parenting content to boost site authority. Analyzed brand campaign performance against KPIs.